Thomsons Online Benefits - Engagement Masterclass - Workshop 1: Differentiating yourself at the...
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Transcript of Thomsons Online Benefits - Engagement Masterclass - Workshop 1: Differentiating yourself at the...
Differentiating yourself
in the recruitment phase WORKSHOP 1
SINGLE TO MINGLE: THE FUN STARTS
STANDING OUT FROM THE CROWD
WHAT ARE WE GOING TO COVER?
RECRUITMENT PRE-JOINER ON-BOARDING
EMPLOYER BRAND
HR CEO
MARKETING INTERNAL
COMMS
HR CEO
MARKETING INTERNAL
COMMS
EMPLOYER BRANDING: WHO OWNS IT?
EMPLOYER BRANDING: WHAT IS IT?
HR CEO
CULTURE VALUES BEHAVIOURS PERSONALITY
IDENTITY
RECRUITMENT PHASE: WHY DO IT?
Cost per hire
Time per hire
Third party recruitment
Offer rejection
Resignation rate
Referrals +42%
Employer of choice +40%
Retention +19%
Engagement +35%
Customer satisfaction
RECRUITMENT PHASE: HOW TO DO IT
• Adding transparency
• Differentiating
• Helping decision making
• Improving reputation
EVENTS PR ADS &
BROCHURES DIRECT
MESSAGE JOB
BOARDS
RECRUITMENT PHASE: CHANNELS
ARE YOU READY TO FIND LOVE?
ARE YOU READY TO FIND LOVE?
ARE YOU READY TO FIND LOVE?
RECRUITMENT PHASE
King.com
RECRUITMENT PHASE
PepsiCo
RECRUITMENT PHASE
Iris
PRE JOINER PHASE
Keep in touch Engagement tools Online access Line management
ONBOARDING PHASE
Keep engaged Timing System availability
THINGS TO TAKE AWAY
Participate Use metrics Evaluate your channels
Be prepared for trends Managers as brand advocates Automation of system
and access to it
THANK YOU