MARKETING GUIDE

Prepared by Steven Thompson

4-6 Market Square

St Neots

Cambridgeshire

PE19 2AW

T. 01480 403020

F. 01480 219488

E. enquiries@tm-stneots.co.uk

MARKETING STRATEGY

Thomas Morris are able to offer bespoke marketing across three brands including

Select Homes, Thomas Morris and Fine & Country. We combine the best of

modern marketing techniques alongside more traditional methods to ensure we

reach the widest possible market place in our search for potential buyers for your

property to ensure that the best price is achieved in a timescale that suits your re-

quirements.

You can feel confident that our marketing has all the bases covered to ensure that

the property is advertised in the best way possible. Below I have highlighted some

of the most tried and tested facets of our service as well as some of the more

cutting edge and often unique services we are able to offer you.

SALES PARTICULARS

Professionally produced, and eye catching A3 fold over sales particulars give

buyers all the basic information they require.

NEWSPAPER ADVERTISING

Properties are advertised regularly in our weekly centre ‘pull out’ in the Hunts Post

newspaper. The ‘pull out’ also features property related editorial offering helpful

advice as well as market commentary to draw prospective buyers to our area of the

paper. Because we work with a manageable stock of properties you will benefit

more regular advertising of your property.

PROFESSIONAL PHOTOGRAPHY

Thomas Morris are able to employ the services of a professional property

photographer in order to showcase your property at its very best. These

photographs can be used throughout our marketing to ensure your property really

stands out from the crowd.

SPOT THE DIFFERENCE?

FOR SALE BOARDS

We would recommend using an eye catching ‘For Sale’ board. This provides direct

advertising to people looking in the area 24 hours a day, 7 days a week, 365 days

a year.

INTERACTIVE FLOOR PLANS

Floor plans are a must for all properties.

Studies show that they are the second

most looked at marketing element after

the photographs and that many buyers

will ignore a property without a floor plan!

Our floor plans are ‘interactive’ allowing

buyers to see the layout of the property

along with the photographs at the same

time.

WEBSITES

Property websites are now undoubtedly the most important platform for advertising

properties for sale. At Thomas Morris we ensure that your property is easy to find

on the internet by advertising on the biggest websites including:

As well as being accessible on the internet, it is important that the information

provided is clear and enables potential buyers to make the correct decisions when

considering whether to view a property or not. To this end Thomas Morris provides

full property details and measurements on all websites and also include numerous

photographs, interactive floor plans, a PDF printable brochure and links to local

maps and Google Streetview.

Visit our website at www.thomasmorris.co.uk to learn more about Thomas Morris

ASSOCIATION MEMBERSHIPS

Thomas Morris are members of a number of professional organisations including:

The prestigious Guild of Professional Estate agents providing access to

The Guild London office in Park Lane and a fantastic suite of state of the

art marketing tools.

The Property Ombudsman is a redress scheme offering a code of conduct

to estate agents, ensuring that we conduct our business with the highest

standards of professionalism at all times.

Relocation Agent Network, a national network of handpicked agents

assisting home movers to relocate to all areas of the country.

FULL RANGE OF PROPERTY SERVICES

Conveyancing

Mortgages

Mortgage Protection

EPC

Surveys

Lettings

Property Management

Relocation Services

WHATEVER YOUR PROPERTY NEEDS — WE HAVE IT COVERED!

MAGAZINES

LONDON PROPERTY EXHIBITIONS

THOMAS MORRIS TV

Twice a year Thomas Morris are able to make

use of the Guild of Professional Estate Agents

Park Lane office (the biggest window frontage

in Park Lane) to host a property exhibition. We

take all of our available properties and exhibit

them to London Buyers. These exhibitions

and the accompanying marketing campaigns

ensure we access the large number of buyers

looking to get “more house for their money” or

for a “quieter life with an easy commute”.

Thomas Morris have their own TV site. The

site features videoettes of all of our properties

as well as up to date news and video guides

to our property services.

The TV web address is:

www.thomasmorris.tv/

Thomas Morris produce two regular high

quality publications featuring our properties

and also including lifestyle content and

market commentary.

Our E-Zine is produced every two weeks with the latest properties

included with interactive content and videoettes embedded.

Our regional magazine is produced every 6 weeks, includes all of our

properties and is delivered right across the Eastern region.

AWARDS

Since 2008 Thomas Morris have won 29 major awards, testament to the quality of

our services. Within the property industry we are considered to be amongst the

very best agents in the UK. These awards include:

Relocation Agent Network Best UK Agent 2011, 2012, 2013.

Sunday Times Best Regional 2012 (Gold), 2013 (Silver) , 2014 (Gold).

Negotiator Magazine Best Medium Sized UK Agent 2013

DON’T JUST TAKE OUR WORD FOR IT, THIS IS WHAT EXPERTS IN OUR

INDUSTRY AND REAL CUSTOMERS THINK OF THOMAS MORRIS!

Thomas Morris regularly rank in the top 20 of over 13,000 UK Estate Agents for

customer service as rated by genuine customers on the UK’s largest independent

Estate Agents review website www.allagents.co.uk.

CUSTOMER REVIEWS

OUTSTANDING!

Harford

Hassle free

Long.

enjoyable, smooth experience

Tristram

I cannot praise

them highly enough

S Stamp

YOUR SALES TEAM

Russell Sansby Director Jack Pirie Property Consultant

Steven Thompson Branch Manager Ness Hancock Branch Administrator

Karen Keightley Sales Manager Lisa Brown Property Consultant

Andrea Delaney Senior Property Consultant Vicky Whitley Property Consultant

Gail Salour Property Consultant Brian Petre Property Consultant

OPENING HOURS

Monday to Friday 8.30am til late, Saturday 9.00am til 5.00pm and Sunday 10.00am til 14.00pm

ST NEOTS