THMES 2019 - institute-sber.com · The Development of a Marketing Tourism Model Toward Inten-tion...

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ISBN: 972-605-83515-1-2 THMES 2019 ISBER International Conference on Tourism,Human Resources Management, Business Economics & Social Sciences 26-27 April 2019 / Maldives

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ISBN: 972-605-83515-1-2

THMES 2019

ISBER International Conference on Tourism,Human ResourcesManagement, Business Economics & Social Sciences

26-27 April 2019 / Maldives

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ISBERTHMES - 19Proceeding Book and Schedule

ISBER International Conference on Tourism, Human Resources,Management, Business Economics & Social Sciences (THMES)

Date: 26-27 April 2019

Maagiri Hotel, Republic of Maldives, Male, Maldives

[email protected]

Hosted by:

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TABLE OF CONTENTEditorial Board . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Conference Secretariat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Contact Details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4AGENDA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5AGENDA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6AGENDA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7The Development of a Marketing Tourism Model Toward Intention to Visit and Decision to Visit in Leading

Tourism Object . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10The Role of Information Systems in the Effectiveness of Supply Chain Management . . . . . . . . . . . . . . . 11Upcoming Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

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Editorial Board

Michael D. MacColl, Vancouver Island University, Canada

Noha Bendary, The British university in Egypt Egypt

Ong Fon Sim, The University of Nottingham Business School, Malaysia

Rachael English, De Montfort University, UK

Rahul Gupta Choudhury, IFIM Business School, Bangalore, India

Salil K. Sen, NIDA Business School, Bangkok, Thailand

Slava Shavshukoff, Saint Petersburg State University, Russia

Srini R Srinivasan, Jamnalal Bajaj Institute of Management Studies (JBIMS)University of Mumbai

Warren Mathews, Belhaven University, USA

Wincenty Kulpa, University of Rzeszow, Poland

Yongmei Bentley, University of Bedfordshire, UK

Ahmed A, Department of Accounting and Finance, Technology, ATB University, Bauch, Nigeria

Anthony Patrick Wood, Department of Economics, Cave Hill, Barbados

Ayman H. Metwally, Arab Academy for Science & Technology and Maritime Transport (AASTMT), Alexandria, Egypt

Anna lanoszka, University of Windsor Chrysler Hall , Windsor, Ontario, Canada

Belkacem Djamila, ENSSEA (ECOLE Nationale Superieure de Statistiques ET d’Economie Appliquee) Kolea, Algeria

Debjani Banerjee, Vivekanand Institute of Management Studies, and Research, Mumbai University, India

Devaraja T S, University of Mysore, Hassan, Karnataka, India Fabrizio Pezzani, Bocconi University, Italy

Conference Secretariat

Kevin Magati Muse

[email protected]

Contact Details

[email protected]

[email protected]

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AGENDA- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

THMES

ISBER International Conference on Tourism, Human Resources,Management, Business Economics & Social Sciences

Maagiri Hotel, Republic of Maldives26-27 April 2019Event Objectives:

• Creating the conditions for concluding new agreements and partnerships with prestigious international institutionsin the academic field.

• Organization of events with international participation on the topic of internationalization of higher education,challenges of global approaches in the educational process and optimization of their development.

• ISBER aims to extend knowledge and innovation with the help of high quality journals.

Times Activity/Session

09:00 am 09:30 am Registration and Reception

09:30 am 09:45 am Opening ceremony

09:45 am 10:00 am Welcome & Introductions

10:00 am 10:30 am Coffee & Networking

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AGENDA- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

THMESISBER International Conference onTourism, Human Resources, Management, Business Economics &Social Sciences

SESSION ACTIVITIES (10:30 am 11:30 am)DAY 01: FridayApril 26, 2019

Track: Social Sciences, Business Economics & Management

Ref ID Presenter Details Topic

THMES-49-DEL05 Oral PresentationMutia Tri Satya, ISTIE Ekuitas Indone-sia

The Development of a Marketing TourismModel Toward Intention to Visit and Decisionto Visit in Leading Tourism Object

THMES-49-DEL06 Oral PresentationYuyus Yudistria, STIE Ekuitas, Indone-sia

The Role of Information Systems in the Effec-tiveness of Supply Chain Management

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AGENDA- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

THMESISBER International Conference onTourism, Human Resources, Management, Business Economics &Social Sciences

Participant Registered as Attendee

Ref ID Participant Details Affiliation

THMES-49-DEL04 Dr Richard Young Medi7, Australia

Closing Ceremony

Lunch Break (12:00 pm 01:00 pm)

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THMESISBER International Conference onTourism, Human Resources, Management, Business Economics &Social Sciences

DAY 02: SaturdayApril 27, 2019

The second day of the conference is for leisure activities. Participants and guests are free toexplore the city at their own.

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Track A: Social Sciences, Business Economics & Management

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The Development of a Marketing Tourism Model Toward Inten-tion to Visit and Decision to Visit in Leading Tourism ObjectMutia Tri Satya 1*, Yuyus Yudistria 2, Muhammad Asdar3, Abdul Razak Munir 4

1,2 STIE Ekuitas, Indonesia3,4 Universitas Hasanuddin, IndonesiaCorresponding email: [email protected]

The purpose of this study is to develop a model of marketing tourism at the leading tourism object in Bandung, In-donesia. This model will be linked to its influence with intention to visit and decision to visit. This model is expectedto be applicable in terms of tourism development. At the present time, Bandung strives to become one of the touristdestinations both in Indonesia and at the world. Improvement of facilities and infrastructure facilities is carried out bythe government to provide comfort for tourists who are increasing in number to visit. For data collection techniquescan be done through questionnaires, interviews, observation and secondary data. Simple random sampling is used fordistributing questionnaires to respondents. Respondents in this study were 100 tourists. Data processing techniques useStructural Equation Modeling (SEM) to conduct analysis among several dependent and independent variables directly.Where the results of this study analyze the dimensions of each variable marketing tourism (Economy, Social, Culture,Information Technology, Environment), intention to visit (Interest, Searching Information, Preferences) and decision tovisit (Attitude, Memory, Perception, Need). The dimensions of each variable will show the magnitude of the effect.

Index Terms: Marketing Tourism, Intention to Visit, Decision to Visit

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The Role of Information Systems in the Effectiveness of SupplyChain ManagementYuyus Yudistria *

STIE Ekuitas, Indonesia

Corresponding email: [email protected]

The development of business competition in the field of products or services is increasingly competitive tightly. Com-petition for product quality reaches the market. These are the fastest growing industries in 2018. So it is very necessaryfor a good and structured information system that serves to increase the effectiveness of supply chain management sothat it will have an impact on business performance. At present the information system is needed to increase the ef-fectiveness of supply chain management. Supply chain information systems can be standardize, monitor, capture andutilize business potential in order to improve business performance. The purpose of this paper is to analyze the con-ceptual role of information systems in the effectiveness of supply chain management. According to O’Brian in Jacob(2012: 17) Information systems are a regular combination of people, hardware, software, communication networks, anddata resources that collect, change, and disseminate information in a organization. Whereas according to Jogiyanto inJacob (2012: 17) Information systems are a system within an organization that brings together daily transaction dataprocessing needs, supports operations, managerial and strategic activities of an organization and provides certain out-side parties with the necessary reports. The method of this research is conceptual approach from related theories. Thevariable in this conceptual analysis is the role of information systems in the effectiveness of supply chain management.The hypothesis in this paper based on literature is assumed that the role of management information systems has a re-lationship in achieving effectiveness in supply chain management.

Index Terms: Information System, Effectiveness, Supply Chain Management

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Upcoming Events

ISBER International Conference on Multidisciplinary Approaches in Business Economics, Management,Social Sciences & Humanities (MBMSH)

ISBER International Conference on Advanced Research in Business Administration, Management, Eco-nomics Development & Social Sciences (RAMDS)

ISBER International Conference on Social Development and Business Management, Economics, En-trepreneurship & Law (DBEL)

ISBER International Conference on Dynamics of Management, Economic Research, Business Administra-tion, Social Sciences & Humanities (DMBS)

ISBER International Conference on Recent Development in Economics, Business Management, InformationTechnology & Social Sciences (RBTS)

ISBER International Conference on Academic Research in Social Sciences, Humanities, Business Ethics,Management, Banking & Finance (ASSMF)

ISBER International Conference on Innovation in Global Business, Marketing, Management, Social Sci-ences & Economics Trade (IMME)

ISBER International Conference on Emerging Issues in Economics , Social Sciences, Business Management,Human Rights & Violence (EEBV)

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