WEBINAR: Marketing 5.0: 10 Steps to Delivering Compelling Experiences, hosted by @nFusion
This Webinar Series is co-hosted by The American Geophysical Union and
description
Transcript of This Webinar Series is co-hosted by The American Geophysical Union and
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This Webinar Series is co-hosted byThe American Geophysical Union
andThe American Geosciences Institute
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Introductions Chris Keane: Director of Technology
and Communications, AGI Pranoti Asher: Manager of Education
and Public Outreach, AGU Dallas Rhodes: Office of Research,
Kennesaw State University Charles Trupe: Associate Professor of
Geology, Georgia Southern University
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Basics for Webinar Participants
For audio clarity, participants are in “listen-only” mode.
We encourage discussion and questions:
please type comments in “chat box” on the lower right-hand side of your webinar window.
Webinars will be recorded and posted on AGI’s website at: www.agiweb.org/workforce/webinars
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Heads & Chairs Webinar Series Schedule
Geoscience Exit Survey - Results and the Future: Wednesday, October 17, 2:00-3:00 PM EDT
Program Assessment: Thursday, November 15,11:00 AM-12:00 PM EST
Recap of the 2012 AGU Meeting Fall H&C Meeting: Wednesday, December 19, 11:00 AM-12:00 PM EST
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Icebreaker Introductions (10 seconds per person) State your name State your institution
TO TALK: Click the “raise your hand” button and we’ll un-mute one at a
time.
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Questions during the webinar? Type questions, comments or discussion
points in the “chat box” on the right-hand side of your screen…
We will have a Q and A period after the presentations
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Student RecruitmentDallas D. Rhodes
Office of ResearchKennesaw State [email protected]
Charles H. TrupeDepartment of Geology and Geography
Georgia Southern [email protected]
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Importance of Student Recruitment
•Geoscience Workforce•Health of Geoscience Programs•Addressing the “Grand Challenges”•Enhancing Recognition of the Geosciences
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StudentRecruitment
NationalEfforts
(NSF)
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StudentRecruitment
NationalEfforts
(AGI)
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StudentRecruitment
NationalEfforts
(SERC)
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StudentRecruitment
RegionalEfforts
(U of Texas)
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Student Recruitment Efforts
•National Efforts• NSF Programs (e.g., OEDG, STEP Center)• American Geosciences Institute (e.g., GEOConnection)• Building Strong Geoscience Departments (SERC)
•Regional Efforts• Consortia (e.g., GEO Force)
•Local Efforts• Departmental Recruiting• Community Outreach
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Why So Difficult?10% of students in my introductory level geology class
think that I am an “evil liar.”
Richard AlleyFall 2010 YouTube Video“Huddle with the Faculty”
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Gonzales, L.M., Keane, C.M., and Houlton, H.R., 2011, The National Geoscience Exit Survey: Mapping the Academic and Career Pathways of Geoscience Undergraduates: Geological Society of America Abstracts with Programs, v. 43, p. 298.
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Gonzales, L.M., Keane, C.M., and Houlton, H.R., 2011, The National Geoscience Exit Survey: Mapping the Academic and Career Pathways of Geoscience Undergraduates: Geological Society of America Abstracts with Programs, v. 43, p. 298.
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Recruitment Strategies
• Enhance Your Introductory Classes
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Potential Majors
IntroductoryClasses
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IntroductoryClasses
Potential Majors
Make thefunnel
LARGER!
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Data for Fall 2003 - Spring 2006
Freshman Sophomore
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Data for Fall 2003 - Spring 2006
n = 950n = 2619 n = 3965
UNDECLA
RED
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Potential Majors
Make the classesBETTER!
IntroductoryClasses
Make thefunnel
LARGER!
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Better Teaching at the Intro Level
Many Efforts and ProgramsCutting Edge WorkshopsSessions at AGU and GSAUniversity center for improvement of teachingNSF-Sponsored ProjectsEtc. . .
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Recruitment Strategies
• Enhance Your Introductory Classes• Inform Students about Career Opportunities
• Attraction to our curriculum does not sustain enrollments . . .• Employment prospects do.
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LIFE AFTER COLLEGE
How should I select my major? What should I select as my major?Will there be a job for me?
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Geology and Geography
• Career fields for the 21st century.
• Why?
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The Geoscience Workforce
0
10,000
20,000
30,000
40,000
50,000
60,000
Num
ber o
f Geo
scie
ntis
ts
Oil & Gas Industry Demand for Geoscientists
Current Workforce Current Workforce + US New EntriesCurrent Workforce with US & non-US new entries Total Demand (High)Total Demand (Med) Total Demand (Low)
Source: AGI Geoscience Workforce Program
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Program Growth at Georgia Southern University
GIS Program Beings
Recruiting Talks Begin
Number of Geology and Geography Majors
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Recruitment Strategies
• Enhance Your Introductory Classes• Inform Students about Career Opportunities
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Questions? Type questions, comments or discussion
points in the “chat box” on the right-hand side of your screen…
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Wrap-up If you have additional questions or
comments, please contact Pranoti Asher at [email protected]
If you have questions about the recruiting talks, contact Chuck Trupe at: [email protected] or Dallas
Rhodes at [email protected]
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Heads & Chairs Webinar Series Schedule
Geoscience Exit Survey - Results and the Future: Wednesday, October 17, 2:00-3:00 PM EDT
Program Assessment: Thursday, November 15,11:00 AM-12:00 PM EST
Recap of the 2012 AGU Meeting Fall H&C Meeting: Wednesday, December 19, 11:00 AM-12:00 PM EST