€¦ · This study examined the relationship between brand equity, product attributes and...

6

Transcript of €¦ · This study examined the relationship between brand equity, product attributes and...

Page 1: €¦ · This study examined the relationship between brand equity, product attributes and consumers ' purchase intention toward Sony Cyber-Shot digital cameras in Bangkok. The researchers
Page 2: €¦ · This study examined the relationship between brand equity, product attributes and consumers ' purchase intention toward Sony Cyber-Shot digital cameras in Bangkok. The researchers
Page 3: €¦ · This study examined the relationship between brand equity, product attributes and consumers ' purchase intention toward Sony Cyber-Shot digital cameras in Bangkok. The researchers
Page 4: €¦ · This study examined the relationship between brand equity, product attributes and consumers ' purchase intention toward Sony Cyber-Shot digital cameras in Bangkok. The researchers
Page 5: €¦ · This study examined the relationship between brand equity, product attributes and consumers ' purchase intention toward Sony Cyber-Shot digital cameras in Bangkok. The researchers
Page 6: €¦ · This study examined the relationship between brand equity, product attributes and consumers ' purchase intention toward Sony Cyber-Shot digital cameras in Bangkok. The researchers