This presentation is released under a Creative Commons 3.0...

This presentation is released under a Creative Commons 3.0 license. For

more information:

http://creativecommons.org/licenses/by-nc-sa/3.0/us/

Thursday, June 24, 2010








Social Media Success Stories

Eric Eckl06.15.2010




Agenda

• Internet and Social Media in America• Internet and Social Media in Pennsylvania• Conservation Organizations and Social Media• Raising Awareness Online, Example #1• Raising Awareness Online, Example #2• Raising Awareness Online, Example #3• How You Can Practice

3


Internet and Social Media in America

4


The “Good Old Days”


The Good Old Days

6


Signs of the Times




Internet and Social Media in Pennsylvania

13


Information Sources

14

0%

3.75%

7.5%

11.25%

15%

Magazine Subscriber (InfoUSA) Avid Internet User

12%11%

15%

11%

USA Pennsylvania


Information

15


Information

16


17


18


Internet and Social Media for Conservation

19


Conservationists

20




Your Supporters

21




Your Supporters

21

90%

40%

25%

15%10%

7%5%

3% 2% 2% 1%% Who Use

Email Any Social Network Facebook LinkedIn MySpace PlaxoFlickr Bebo Friendster Hi5 Black Planet




Your Supporters

22

90%

40%

25%

15%10%

7%5%

3% 2% 2% 1%% Who Use


More than 90% use email and surf

the web




Your Supporters

23


Your Supporters

24


Your Supporters

25

90%

40%

25%

15%10%

7%5%

3% 2% 2% 1%% Who Use


Between 25% and 40%are using some

kind of social networking




Your Supporters

26

90%

40%

25%

15%10%

7%5%

3% 2% 2% 1%% Who Use


About 1 in 4 are on Facebook




If They Can Do It...

27




Your Supporters

28

90%

40%

25%

15%10%

7%5%

3% 2% 2% 1%% Who Use


About 1 in 6 are on LinkedIn




If They Can Do It

29




Your Supporters

30

90%

40%

25%

15%10%

7%5%

3% 2% 2% 1%% Who Use


A handful areon Myspace




If They Can Do It...

31




YOUR Members

32

90%

40%

25%

15%10%

7%5%

3% 2% 2% 1%% Who Use


A sprinkling are spread across dozens of other communities




Raising Awareness Online: Example #1

33




Old School

34


New School

35


New School

36


Person shares post from listserv with her class – and tells the person who posted it







http://www.blogofhilarity.com/051230191939.m3jnsyg20_a-woman-reads-a-text-message-on-her-mobile-phoneb-797115.jpg




46




47




48





49




50




How We Tried It

51


How We Tried It

52


Comparing Channels: Impressions

53

0

200000

400000

600000

800000

Impressions 7/10-7/15

47,00784,997

49,692

741,609

Facebook Google MySpace Yahoo!


$ and Visitors

54




How You Can Practice

55




56

www.chesapeakenetwork.org

Text




http://www.chesapeakenetwork.org

http://www.chesapeakenetwork.org

This presentation is released under a Creative Commons 3.0...

Documents

Transcript of This presentation is released under a Creative Commons 3.0...