This PDF is an excerpt from the book Creative Advertising Dream … · 2011. 2. 22. · ThisPDF is...
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This PDF is an excerpt from the book Creative Advertising by Mario Pricken. The excerpt is entitled Dream Team and it outlines how to develop strong creative ideas in a team. The book focuses on advertising but the techniques can be applied to any creative project. The key ideas have been highlighted in blue.
Transcript of This PDF is an excerpt from the book Creative Advertising Dream … · 2011. 2. 22. · ThisPDF is...
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This PDF is an excerpt from the book Creative Advertising by Mario Pricken. The excerpt is entitled Dream Team and it outlines how to develop strong creative ideas in a team.
The book focuses on advertising but the techniques can be applied to any creative project.
The key ideas have been highlighted in blue.
