This Isn't Your Grandfather's Marketing (Or it Totally, Totally Is)
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This isn’t your grandfather ’s marketing. (Or it totally, totally is.) Spike Jones Managing Director, Digital Edelman
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Transcript of This Isn't Your Grandfather's Marketing (Or it Totally, Totally Is)
This isn’t your grandfather’s marketing.
(Or it totally, totally is.)
Spike JonesManaging Director, Digital
Edelman
Hello.
Identity
Beliefs
Stay humble.
Beliefs.
Let’s recap.
?% of word of mouthhappens offline
90% of word of mouthhappens offline
Awareness
Credibility
WTF?
Bringing communityback.
(Insert influencer debate here.)
Everybody wants to be a part of somethingbigger than themselves.
I am a _______.
EGO INFO EMO
Round 2
MORE truths about
Word of Mouth Marketing
But first…
Share this post with a friend.
It’s time to become fans of your fans.
1
Ask not…
1
Stand for something bigger. 2
Delight in your customer’s surprise.
3
Help your ideas spread.4
ImmediateVisible
ImmediateVisible
Long-termInvisible
There are promises.
And there are commitments.
5
To sum up.
1. Become fans of your fans.2. Stand for something bigger. 3. Delight in their surprise. 4. Enable ideas to spread. 5. Make commitments. Not promises.
