"This is why I'm Broke.."
-
Upload
michael-stein -
Category
Marketing
-
view
86 -
download
3
Transcript of "This is why I'm Broke.."
To begin my analysis of
Let me start off by saying: Thisiswhyimbroke.com is a well-
constructed, well-optimized website.
-Only calls for minor improvements.
BRIEF INTRO/BACKGROUND
Thisiswhyimbroke.com connects its users with a wide variety of
cool products to buy.
Regardless of the price.
While 1/100,000 visitors MIGHT actually buy this, advertising
products such as a “Diesel Powered MechWarrior” are attention-
grabbing, especially to males.
What guy wouldn’t want to have one of those to play with?
ACCORDING TO GOOGLE TRENDS:
The popularity of gift searches for men compared to women, children, etc. is something that thisiswhyimbroke.com should keep in mind when displaying
their products.
Perhaps carrying more male-oriented products.
GRAPH 1: KEYWORD POPULARITY (GOOGLE TRENDS)
The keywords used include:-Blue: “gifts for men”-Red: “gifts for women”-Yellow: “gifts for girls”-Green: “gifts for guys”-Purple: “gifts for kids”
GRAPH 3: POPULARITY (EXTERNAL FOCUS)
Recommendation: Keep improving, stay on top of related trends, build on core strengths.
RECOMMENDATION:
These include:• Adding Google/Bing Webmaster
tools• Removing pages with URL’s of 3
subdirectories • Creating HTML sitemap• Addressing robot.txt file (Example
below)
Taking these steps would improve crawlability and
technical performance.
TAKEAWAYS
-Really well-made website
-Popular, fun, and keeps people coming back
-Extremely strong calls-to-action
-Should focus on male market
Recommendation: Shop with caution.
Contact me with any questions, comments, or.. Compliments.
Email: [email protected]
Thanks for viewing!