This is Week 7. PMS 3125 PMS 180 PMS 440 Pantone Inks Colour bridge library (as only 4 col. output...

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Transcript of This is Week 7. PMS 3125 PMS 180 PMS 440 Pantone Inks Colour bridge library (as only 4 col. output...

  • Good morning

    This is Week 7.

  • Brief requirement: Indicating the colour specifications for your logo in your submission

    A logo must be able to be reproduced in a variety of different situations. These might include print, the web/on screen (powerpoint) and signage.

    COLOUR • Pantone inks ..... stationery, signage, documents where colour accuracy is essential • CMYK ................. 4 col. process - magazine advertising, publications/marketing materials • RGB ................... web based graphics, powerpoint, Word documents.

    MONO • Greyscale .............. newspapers, low cost 2 colour publications • Line-art .............. (flat black, no tonal values) signage (laser/glass etching), newspapers

    You need to create a library of different logo versions that maintain the integrity of the mark and allow for faithful reproduction across all requirements.

  • Here’s a ‘logo’ example

    Choose the colours for your logo using the Pantone ink library. (For this brief, use the Pantone Colour Bridge EC library.)

    Then, convert these Pantone inks to four colour process (CMYK).

    (See the Week 4 presentation

    in my week 4 folder).

    Pantone 180 Pantone 3215 Pantone 440

    3 Pantone inks

    Greyscale

    C00. M79. Y100. K11. C85. M00. Y18. K0. C63. M62. Y59. K92.

    4 colour process

    Line art (bitmap, solid black)

    DesignLoop DesignLoop

  • The cmyk values MUST be those from the Pantone colour bridge library

    3 Pantone inks 4 colour process

    Pantone 180 Pantone 3215 Pantone 440

    C03. M93. Y84. K12. C85. M00. Y18. K0. C63. M62. Y59. K92.

    DesignLoop DesignLoop

  • PMS 3125

    PMS 180

    PMS 440

    Pantone Inks Colour bridge library

    (as only 4 col. output for this brief)

    C3 M93 Y84 K12

    C85 M0 Y18 K0

    C63 M62 Y59 K92

    CMYK conversion BEST OPTION

    1. Design using the Pantone ink.

    2. Convert the Pantone ink into CMYK.

    ALTERNATE OPTION

    1. Design using CMYK.

    2. Use the Illustrator Color Guide palette to find the closest Pantone Ink.

    3. Change your CMYK specifications to those of the Pantone ink.

    You should not have CMYK specifications that include fractions!

  • Greyscale (tonal values of black)

    K65 K25 K100

    Photoshop

    K65 K45 K98

    Illustrator

    K82 K27 K100

    DesignLoop

    Its best to USE YOUR OWN EYE when converting your logo to greyscale as the automatic software conversions are often poor.

    Manually created version

    Greyscale is also known as CONTINUOUS TONE. It is made up using tonal values, or percentages of one colour, (usually black).

    auto conversion

  • creating a line art (bitmap) format does not Mean adding lines to your design!

    it requires reducing all elements to solid black only, no gradients, no tonal values.

    Solid black

    K100

    Solid black

    K100

    DesignLoopDesignLoop

    So you need to use your creativity to translate your original design into a version that maintains the look and feel of the original logo whilst only using 100% black.

  • When specifying a Pantone ink to print as a spot or 'special' ink

    Pantone solid libraries

    (depending on the stock)

    Use the correct Pantone library in Illustrator

  • When converting a Pantone ink to print as 4 colour process, use the conversion specs. from the

    Pantone color bridge

    Use the correct Pantone library in Illustrator

  • Converting Pantone to CMYK values RECOMMENDED OPTION

    • Use the values in the Colour Bridge CMYK library palette

    1. Click here

    2. CMYK conversion

    3. Add to your swatch palette. (Can rename to 'Logo green'). Use the same CMYK values in all software instances.

  • ‘You never get a second chance to make a first impression.’

  • corporate identity

    ‘A corporate identity’, also shortened to ‘identity’ is a visual system used to identify a company’s goals, values and personality.

    Branding

    A ‘brand’ is the impression the market has about a company or product.

    An ‘identity’ is not a ‘brand’

    ‘Corporate Identity’ is not the same as ‘Branding’

  • Consistency and your brand’s corporate identity

    • Maintain consistency. Consistency plays a vital role

    in how a business is perceived.

    • If an identity varies greatly from application to

    application, a mixed message is being communicated.

    This inconsistency can make the audience question the

    legitimacy of the business.

  • • Keep your font usage consistent.

    • Create a visual hierarchy.

    • Maintain that hierarchy & relationship in all uses.

    Acme Design

    100 Express Drive Sydney NSW 2000 T 02 9322 0000 F 02 9322 0001 e info@acme.com.au www.acme.com.au

    Item one

    Acme Design

    100 Express Drive

    Sydney NSW 2000

    Tel 02 9322 0000

    Fax 02 9322 0001

    Email info@acme.com.au

    www.acme.com.au

    Item two - WRONG! 84Item two - this type style matches the style at left.

    Acme Design

    100 Express Drive Sydney NSW 2000 T 02 9322 0000 F 02 9322 0001 e info@acme.com.au www.acme.com.au

    Dont swap alignment e.g from ranged left to centred (unless part of the design) Leading different proportion Contact details too close to name ‘Tel’ instead of ‘T”

    If available space doesn’t allow for an identical type layout to the letterhead, ensure you maintain the same style and type integrity.

  • John Citizen Big Bank Incorporated 100 Express Road Paddington NSW

    12/08/09

    Dear Sir Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod

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    Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te.minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

    Feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.

    Feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.Feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.

    Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo exerci tation ullamcorper consequatmolestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent.

    Yours sincerely,

    Mr Blah

    100 Horizon Street, Sydney,

    NSW 2000

    Tel 9222 2000

    Fax 9222 2300

    www.bbi.com.au

    info@bbi.com.au

    8

    3. Position of the contact details encroaches on the space available for the letter and are too big.

    2. No consideration given to the type design or placement of the letter.

    Letter body: • Font size too big.

    • Needs more leading.

    • Default ‘Times’ used.

    • Ugly indent

    Attention to detail!

    Letterhead.

    This example is terrible.

    BBIDesign

    1. Logo is unecessarily big and awkwardly positioned.

  • 4. Design the typestyle of the letter to complement the letterhead design.

    Tip! Include a fold guide 100mm down from the top of the page. This makes knowing where to fold your letter much easier and consistent. The bottom of the page folds up to this mark. .25pt, 3mm long.

    1. Ideally, place elements so that the fold doesn’t run right through them.

    3. Align elements to make your design present as well considered. It can look good to align the text of the letter with your contact details. Or position the logo to align with the start of the letter.

    fold

    2. Avoid positioning a logo or contact details where ring binder hole punches would fall.

    P

    John Citizen

    Big Bank Incorporated

    100 Express Road

    Paddington NSW

    12/08/09

    Dear Sir

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    tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis

    nostrud exerci t