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This is to certify that has successfully completed IT’S TIME TO GET SOCIAL: WHY PROGRAMS USE SOCIAL MEDIA Bradley Olufs, Director

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Page 1: This is to certify that has successfully completed · This is to certify that has successfully completed IT’S TIME TO GET SOCIAL: WHY PROGRAMS USE SOCIAL MEDIA Bradley Olufs, Director.

This is to certify that

has successfully completed

IT’S TIME TO GET SOCIAL: WHY PROGRAMS USE SOCIAL MEDIA

Bradley Olufs, Director

Page 2: This is to certify that has successfully completed · This is to certify that has successfully completed IT’S TIME TO GET SOCIAL: WHY PROGRAMS USE SOCIAL MEDIA Bradley Olufs, Director.

It’s Time to Get Social Why Programs Use Social Media

Presented by Bradley Olufs

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Today’s Agenda • What is social networking

• Reasons for using social media

• Top tools for learning

• Getting started

• Summary

• Q&A

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20,000 0 , 0 0 0 ,

0 0

…was raised online in 2010

Source: http://www.frogloop.com/care2blog/2011/6/30/multi-channel-fundraising-raises-more-money.html

$

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W …of the US population uses Facebook

49%

Source: comScore 2010 U.S. Digital Year in Review February 2011

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…of non-profits using Social Media use it to create awareness of their mission – i.e. ADVOCACY

92%

Source: Convio The Wired Wealthy March 2008

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6,700,000,000

…hours worldwide spent on social networks

Source: comScore It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed

…in OCTOBER, 2011

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W Source: comScore 2012 US Digital Future in Focus

…people watching videos online

73.7

105.1

0

20

40

60

80

100

120

Average Daily Unique Viewers (Millions)

2010 2011

30.1

43.5

0 5

10 15 20 25 30 35 40 45 50

Videos Viewed (Billions)

2010 2011

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What is Social Networking? • Online community

• Technology

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Reasons for Using Social Media • It’s not going away

• Student engagement

• Inexpensive and flexible

• Student communication

• Fundraising

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Fundraising • Case for support

• Volunteer leadership

• Prospective donors

• Infrastructure

• Create a specific plan with action items

• Communication & role definition http://www.501videos.com/mm2012/02/mm_1_donor.html?awt_l=9i_2o&awt_m=JwBja__NqmSBtP

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Top Tools for Social Media • Twitter

• Facebook

• YouTube

• LinkedIn

• Skype

• Moodle

• Slideshare

• WordPress/Blogger/Blogspot

Graphic from: http://www.geek.com/articles/geek-cetera/social-media-explained-with-donuts-20120210/ Matthew Humphries 2/10/12

http://www.geek.com/wp-content/uploads/2012/02/social_media_donut.jpg�
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Getting Started Using Social Media • Plan

• People

• Objectives

• Strategy

• Technology

• Format

• Results

• Timeline

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Next Steps • Online Tutorials and Blogs

• Hubspot

• Eloqua

• Marketo

• “How to Use Social Media” Webinar

• April 17, May 7

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Bradley Olufs 800.370.9317 [email protected]


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