This is our way of engaging the youth in rice farming

About the campaign}

Information and mediation

Bridge information poverty

School as nucleus of agricultural extension

About the campaign}

tCreate alternative communication pathwaysfor delivering cost-reducing and yield-enhancing technologies on rice

About the campaign}

Promote agriculture as a viable career option

About the campaign}

t

Bring back the love for science of rice farming among young people

About the campaign}

Campaign strategies}

We provide reading materials on rice in the Infomediary campaign participating schools

Read Component

Campaign Strategies}

We introduce the students to the Pinoy Rice KnowledgeBank, a website that contains massive information on rice production in the Philippines.

Surf Component

Developed by the Open Academy for PhilippineAgriculture.

Campaign Strategies}

We introduce the students to the PhilRice Text Center,An SMS platform that responds to all queries on rice.

Text Component

Developed by the Open Academy for PhilippineAgriculture.

Campaign Strategies}

Key Campaign Activities}

Establishment of Rice GardenThis provides hands-on

experiencefor students on rice farming

Key Campaign Activities}

Infomediary Quiz BeeWe gauge the students

knowledgeon rice

Key Campaign Activities}

Face Off RoundWe invite farmers to ask questions to the students, and the latter respond by searching answers from the PinoyRice.

Key Campaign Activities}

Field DaysWe ensure that farmers in the host community know what we are doing in our participating schools. This is also our way of engaging the local executives.

Key Campaign Activities}

Engagement of ParentsWe engage the parents and the farmers through TeknoKliniks

Key Campaign Activities}

Evidence of Outcomes}

of the students we surveyed reported they served as infomediaries (they either read publications, sent SMS, or

surfed the net for rice farming information

Evidence of Outcomes}

Teachers promoting the campaign in their respectiveAreas (PTA meetings, in other training of teachers,

field days)

Evidence of Outcomes}

Farmers asking for seeds,Thereby increasing use of certified seeds

Evidence of Outcomes}

More students champions (decreased pesticide use in Bulacan

Evidence of Outcomes}

Innovations of our participating teachers

Evidence of Outcomes}

noted their participation to the campaign has

something to do with it

of the students surveyed would like to take

agriculture-related courses in college;

Evidence of Outcomes}

tProvided access to information on rice in some of the remotest rice farming communities in the Philippines—

The moral dimension of extension work!

Evidence of Outcomes}

Infomediary Sites

www.philrice.gov.phwww.infomediary4d.comwww.pinoyrice.com

0920-911-1398