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8/7/2019 This is not an ad..
http://slidepdf.com/reader/full/this-is-not-an-ad 1/1
in
minutes
An illustrative look at news and events
With more people using PVRs or the
Internet to watch TV shows and movies,
the number of people watching
advertisements is going down.
Will companies focus more on productplacement and less on ads?
This is not an ad ...
Sources: Brandcameo; Nielsen Company; Wikipedia; Product Placement News; IMDb SUSAN BATSFORD, GRAPHICS EDITOR; INFOGRAPHIC BY MEGAN DINNER/QMI AGENCY
Top brands in 2010’sbox oce hitsApple products were shown in 33% of all#1 box oce movies in 2010.
33%24%
15%
22.2
17.8 18.1
13.4
22.1 21.5 20.7 19.617.5 17.9
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Average number of brands shownin #1 box oce hits
Most productsin a single film
144
112
96
102
6556
Driven (2001)
Iron Man 2 (2010)
Valentine’s Day (2010)
The Other Guys (2010)
Did you know?Sales of Reese’s Pieces rose 65%after being used in the movie ET .
Did you know?Within a month of The Firm's release, sales ofRed Stripe beer grew more than 50% in the U.S.
On TV:Most productplacements, by brand,in February
On TV: Highest numberof product placementsin February
5753
38
3027 27 25
2319 18
102
86
63
57
4542
3532 29 27 27
American Idol
The Biggest Loser
Gossip Girl
The Academy Awards
Extreme Makeover:
Home Edition
Oscars
Red Carpet Live
The Grammy
Awards
NCIS:
Los Angeles
Undercover
Boss
90210
Mike & Molly
Did you know?Coke pays about $60 millionfor a season’s worth ofproduct placements and adson American Idol.
What is product placement?A company pays fees or exchanges services
to ensure a prominent display of theirproducts during a movie or TV show.
This advertising technique has become
quite common since the 1980s.
Ford Apple Coca-Cola
How many timeshave these companiesbeen shown in #1 boxoce movies since2001?
P.S.: Pepsi is also paying$60 million per seasonto have products on Simon
Cowell’s The X Factor .