this is not a love song How Spotify Uses Tableau Public · How Spotify Uses Tableau Public Skyler...
Transcript of this is not a love song How Spotify Uses Tableau Public · How Spotify Uses Tableau Public Skyler...
this is not a love songHow Spotify Uses Tableau Public
Skyler Johnson
Data Visualization Designer
Spotify
Intro
2018.1, 8-core Primary & Workerusually upgrade soon after releases
~350 Desktop Usersmix of Data Scientists, Engineers, Analysts
Anybody can publish
2,000+ active server users in last 3 months, averaging ~3000 views a day
Only use Production siteno dev/test/QA
Tableau Desktop/Server @ Spotify
Spotify Insights Blog & For the Record
https://newsroom.spotify.comhttps://insights.spotify.com/us/
• We take privacy very seriously (GDPR). Any and all insights that are published by Spotify are done so in aggregates and contain no personally identifiable information.
• We don’t share sensitive business information. For instance, all stream numbers published are normalized (0-1)
Disclaimers
NOW PLAYING
Total Eclipse of the Heart
an Animated Map, a Cultural Event
Total Eclipse of the Heart
Total Eclipse of the Heart
Total Eclipse of the Heart
Total Eclipse of the Heart
https://insights.spotify.com/tw/2017/08/24/data-viz-total-eclipse-of-the-heart-follows-the-eclipse/
NOW PLAYING
Emoji
describing music w/ emoji 🎸
Guess That Artist #1
🐝👑👸🏾🍋💋💁💅💄👯💍
Beyonce
Guess That Artist #2
🐞🍏🚶🇬🇧🎸👦🏻🐜👨🏻👬📻
The Beatles
Guess That Artist #3
⚡️🎸👨🏻🎤🚀🌟👽🌌🇬🇧📻💫
David Bowie
Guess That Artist #4
🎬🐲🎥📚🐺🐉📖🎻⚔️👑
Ramin Djawadi
(Game of Thrones Composer)
35 million user playlist titles include emoji
Some Popular Emoji Playlists:
favs❤️
❤️🧡💛💚💙💜
Running 🏃
🌴☀️
Chill ❄️
🔥FIRE🔥
Christmas🎄❄️
Emoji Associations
https://insights.spotify.com/us/2017/05/02/spotify-emoji-music/
Spotify Insights Blog & Tableau Public
log𝑝 𝑒𝑚𝑜𝑗𝑖, 𝑐𝑜𝑢𝑛𝑡𝑟𝑦
𝑝 𝑒𝑚𝑜𝑗𝑖 × 𝑝 𝑐𝑜𝑢𝑛𝑡𝑟𝑦× 𝑝(𝑒𝑚𝑜𝑗𝑖, 𝑐𝑜𝑢𝑛𝑡𝑟𝑦)
Pointwise Mutual Information formula
Distinctiveness
NOW PLAYING
Last Christmas (2017)
crafting a story
Last Christmas
everynoise.com/xmas a line graph of Christmas stream share by country
Last Christmas
My first take… a bump chart
When did a country start seriously streaming Christmas music?
seriously = the date in which a country’s Christmas stream-share is >2%
Last Christmas
The Final Result … focusing on the story with a dot plot of significant dates
Philippines started early, Oct 9, 2017
Then Scandinavia, Canada, the US
Mexico passes 2% threshold last, December 9
Calculations
https://public.tableau.com/profile/spotify.insights
NOW PLAYING
Maps
‘gram-able, hexagonal
Distinctive ‘Black Girl Magic’ Artists, one per state
Hex Map Basics
HexmaxPlots.xlsx
https://www.tableau.com/about/blog/2017/1/viz-whiz-hex-tile-maps-64713
https://public.tableau.com/profile/spotify.insights
NOW PLAYING
Joy Division
tongue-in-cheek vizzing
The Joy Plot
What about a Joy Plot about Joy Division?!
https://public.tableau.com/profile/spotify.insights
NOW PLAYING
The Planets
a musical solar system
and Data Viz projects for all
www.skybjohnson.com/theplanets
Web APIhttps://developer.spotify.com
Album & Artist PageHover for exact stream counts
and in progress…a Spotify Web Data Connector
http://www.skybjohnson.com/spotify-wdc/
Takeaway
• Think about your data differently• Use APIs or open data• Apply your industry expertise to
your Tableau Public visualization
public.tableau.com/profile/spotify.insightspublic.tableau.com/profile/skybjohnson
Find me on Tableau Public
AND FINALLY
Thanks
Slide into my Twitter DMs,I love hearing your music viz ideas or if you need help with API/data
Want to join the band?Look for job postings, https://www.spotifyjobs.com/
@skybjohnson
Skyler Johnson
Spotify
Tell your public data stories
R E L AT E D S E S S I O N S
Oct 24 | 1:45pm – 2:45pm | MCCNO – L3 - 333
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