This is my portfolio

THIS IS ANE Ane EguigurenDesign Portfolio

LOVE YOUR EXPERIMENTS (AS YOU WOULD AN UGLY CHILD).

JOY IS THE ENGINE OF GROWTH. EXPLOIT THE LIBERTY IN CASTING YOUR WORK AS BEAUTIFUL EXPERIMENTS, ITERATIONS, ATTEMPTS, TRIALS, AND ERRORS. TAKE THE LONG VIEW AND ALLOW YOURSELF THE FUN OF FAILURE EVERY DAY.

BRUCE MAU

GEST THIS IS A GESTURAL REMOTE CONTROL

Elisava 2008

this is ane design portfolio6

THE REMOTE CONTROL IS NO LONGER A BORING OBJECT!

Overview Everybody knows that the remote control is a bad design example. It is not a very appreciated product.

The project works with the gestural language in order to create a more intuitive and enjoyable product with an added value.

Design ResearchConcept GenerationProduct DesignExperience Design

RELATED FIELDS:

gest this is a gestual remote control 7gest this is a gestual remote control 26

Is this is for the VHS player?

I can go back to the past (cntrl +z)

It makes anyone shut up

It switches off the TV when there are addvertisements

I can even play cards with it

It tells me where my remote is hidden

It starts my AUDI car

It brings me home (teletransportation)

What is myremote control for?


Play

ground

!Study The first objective was to create an object that allowed to do as many gests as possible. Then an study was made in order to find the most intuitive gest for each action.

HOW WOULD YOU TELL YOUR MUSIC PLAYER TO SPEAK HIGHER ONLY WITH A GEST?

gest this is a gestual remote control 11

The color gradient helps to recognise in a visual way the change we are doing.


The remote control needs no manual, one would know how to use it once he had it for the very first time.

TIC TAC TOE THIS IS A HOBBY

MAGAZINE FOR KIDS

Elisava 2009


LEARN WHILE PLAYING!

Overview Tic Tac Toe is a hobby magazine for children from 10 to 12 years of age that talks about trips and the aim of which is to entertain during bored moments along a trip.

Graphic DesignDesign for Education

RELATED FIELDS:

Play

ground

!


Content Small games and puzzles.The magazine tells the story of a trip where the reader is the main character. He has to use his logic and knowledge to solve the games and arrive to the destination.

19tic tac toe this is magazine for kids

Tic tac toe offers the child entertainment at the same time he puts his mind at work and develops his logical thinking.


The magazine offers a global vision of the destinations, emphasing what is typical, but avoiding stereotypes.

una de las pruebas de la palabra fotografía escrita con luz

CHEMA MADOZ THESE ARE

HOLDERS FOR A MAGAZINE

ARTICLEElisava 2009


Overview Typographic project based on the design of the holders for a magazine article about the photographer Chema Madoz.

Who is Chema Madoz? Spanish photographerKeywords in his work:· Visual Poetry· Black & White· Descontextualization

La pipa flauta, Chema Madoz

Graphic DesignPhotographyExperimentation

RELATED FIELDS:

PHOTOGRAPHY,DRAWING WITH LIGHT

27chema madoz these are holders for an article

Holders From the literal definition of the word photography drawing with light, the holders have been created with lights and shadows.

The holders are used as expressive elements that emphasize the topic of the article and make the composition more attractive.


Play

ground

!


Combining letters and shadows the holder becomes readable

CUSTOMIZE! THIS IS A

BATHROOM FITTING

COLLECTIONElisava 2009


THE BATHROOM AS A COMMUNICATION SPACE

Overview From “create a bathroom fitting collection”, I started the project analizing the bathroom space and our behaviour there.

It is a private space where we often are alone. That’s why the project tries to create a close link between the users and the objects to design.

Personas John & Anna are roomates. Young and dynamic, they like sharing their appartment and inviting people for diner and parties.

For her 25th birthday, Anna’s friends gave her customize! and since then everyone who visits the house leaves them a little souvenir in the bathroom!

Product DesignExperience Design

RELATED FIELDS:

Examples of bathrooms as communication spaces


Objects Designed in a very neutral way, the objects arrive to the user “unfinished“. A black felt-tip pen will be provided which allows the user to intervene in the product.

37customize! this is a bath fitting colletion

CUSTOMIZE! OFFERS THE USER A WHITE SPACE WHERE HE CAN SPONTANEOUSLY EXPRESS WHATEVER HE DESIRES.IN THE BATHROOM.


In order to show the possibilities that customize! could offer, many people were called to participate with their personalization ideas.

CUSTOMIZATION OF THE OBJECTS:

THE RESULTS


call me when u arrive home cuz i need 2 t2u,cu.

ICONMUNICATION THIS IS AN APP TO SEND SMS IN A NEW WAY

Winner!

Montreal University 2009


Design ResearchConcept GenerationService DesignInteraction Design

SEND AN SMS IN A MORE EFFECTIVE WAY

Overview The brief was to create a phone app which improves the communication in a company.The solution had to be inspired in nature (bionical reference).

First prize in a university competiton (1500$)

Idea generation process

RELATED FIELDS:

43iconmunication this is an app

First presentation to Ericsson.Idea selection.

Iconmunication offers an innovative solution to write sms: the iconic communication. The app allows to create messages by linkingvisual elements, so it isn’t necessary neither to write nor read, but simply press and interpret icons.


iconmunication

me when you

search

MOVEMENTS

FLIP

ERASE

DRAG & DROP

FRONT BACK

45iconmunication this is an app

munication

CHANGE THE CONTEXT

SENTENCE CREATION

TYPE IN


Photography by Malik Khalid Alatiki ©


ME WHEN YOU

TO YOU YOU

WATCH VIDEO

http://vimeo.com/13202767

CRIPICRAULIS THIS IS AN

EDUCATIONALTOY COLLECTION

Winner!

Elisava 2010


Overview The key of the project is to start the environmental education. This educativeand ecologic toy collection has been developed to help kids get a sustainable attitude and became conscious that with each of their actions, they help the conservation of the planet.

First prize in Medallas ADI Competition.

A CHILD WILL NEVER FORGET WHAT HE LEARNS DURING HIS CHILDHOODBRUNO MUNARI

Inspiration source

Design ResearchConcept GenerationDesign for EducationProduct DesignGraphic Design

RELATED FIELDS:

TOYS FROM TRASH, ARVIND GUPTA

COLORS & PATTERNS

MR MEN & LITTLE MISS, ROGER HARGREAVES

BUILDING TOYS

ORIGAMI & PAPER TOYS

COLLECTABLE PAPERS


Play

ground

!

Realisation The Cripicraulis are educational characters that teach kids how to create energy.Before playing with the toy, the child will have to build it (the mechanism inside and the body, made out of cardboard).

It is the land of the Cripicraulis,

some very special creatures.

There, the strength needed to

make the machines work is

created by its inhabitants.

Did you know that there is a land

where its inhabitants live without energy?

Illustrations by

Gina Taha

http://www.bodegastyling.com/

Grillon tells the hour!

Mier is the messenger!

Luciole brings light!

57cripicraulis this is a toy collection

A toy collection with high pedagogical value, based around sustainability and the adequate use of alternative resources.Medallas ADI Jury

TEDDY BAG THIS IS A

SCHOOL BAG FOR EMERGING

COUNTRIES

Winner!

Personal project 2010


Overview I achieved this competition with François Verez, the brief of which was to propose ideas to improve education in developing countries.

First prize in INDEX Challenge: Designing for Education (6500€).

TEDDY BAG, THE INSTANT BAG TO DESK!

Design ResearchConcept GenerationDesign for EducationProduct DesignWorkshop

RELATED FIELDS:

school

educationchildren

cardboard

improve

motivation

equipment

effective powerful responsible

opportunity

ownership

development

pleasure

study

homehelpful workrewarding

emotionalaffordable

partner

bond

useful

http://www.linkedin.com/pub/fran%C3%A7ois-verez/18/81/702

http://www.linkedin.com/pub/fran%C3%A7ois-verez/18/81/702

Our first proposal, one of the seven finalists


Jury’s feedback The jury assigned us an advisor, Edgard Seikaly, Technical Specialist in Education from Unicef, who helped us in the main points for the final presentation.

CONTEXT: EMERGENCY SITUATIONS

MOCK UPS & USABILITY TESTS

Play

ground

!

WATCH VIDEO

http://vimeo.com/20602032

NEW MATERIAL: PP FLUTED

WORKSHOP WITH CHILDREN


Teddy Bag small 3-6 year old children

Teddy Bag large 6-9 year old children

67teddy bag this is a school bag

Thought for emergency situations Teddy Bag helps the child have a sense of ownership as he may have nothing after a disaster


The design is robust, can be rapidly produced and dispatched to kids in emergency situationsINDEX Jury

Workshop The final presentation took place as a two day workshop in Copenhagen with all the INDEX jury and experts in childhood, education...

Concept presentation and mock up display

ELOGOS THIS IS AN

INTERACTIVE E-LEARNING COMMUNITY PLATFORM

Experientia 2011


Overview Experientia was asked to design an e-learning platform for élogos, a spanish company leader in the distance learning world. The project focuses on the interaction design, architecture and graphic design, combined with an strong social user experience with students and professors.

I joined the team and worked as a support interaction designer for the last 4 months of the project.

THE EXPERIENCE OF A REAL LIFE METHAFOR

Concept GenerationInteraction DesignGraphic DesignUX/UI

RELATED FIELDS:


Play

ground

!

Concept development A progressively more refined and sophisticated prototype was produced during the development stages to evaluate user responses and acceptance.

77elogos this is an e-learning platform

360o team An extensive team worked on the project: several interaction designers, information architects, usability specialists, prototypers. Three partners of Experientia were directly involved during all the process.


My backpack The bottom bar recreates a “backpack” that holds the tools to learn at all times: from storing a specific course, to collecting notes or being in contact with fellow learners.


Usability tests Experientia carried out 4 usability test sessions involving a total of 54 participants.Each test presented users with an updated version of the prototype. Feedback was analysed and used to refine the platform.

81elogos this is an e-learning platform

EVENT THIS IS A

SUSTAINABLE EUROPEAN XPO SITE

Experientia 2011


Overview Reduce the carbon footprint of the Kortrijk Expo Site (Belgium).

After the participatory workshop in Kortrijk, Experientia and Futureproofed generated more than 100 ideas on how to make the Xpo site more sustainable.

BEHAVIOURAL CHANGE AT TEMPORARY EVENTS

Concept GenerationInteraction DesignInformation ArchitectureScenarios & Storyboards

RELATED FIELDS:

85event this is an xpo site

Oportunity maps Experientia created 5 opportunity maps were the ideas were mapped. These maps allowed to highlight clusters of ideas, 4 of which were further developed into concepts.

Meals & Waste Opp map

Low impact food


Eco Fair Network EcoFair is an international network collecting Xpo sites that agree on shared eco practices and offer eco services to their visitors and exhibitors.


EcoFairNetwork

What's the Eco Fair Network?

About Travel ServicesFairs Community

Green fair of the weekOffers! Visitors Exhibitors

CO calculator per m22

username

Join the network

Share transport

Find accomodation

Attend remotely

Plan your eco-journey

Join the communitylearn more

Buy a regular ticket and get two free digital accesses

Find local suppliers

Recycle your furniture

Find a deliverer

Gain eco-points

Join the community

password

My pro�le

Learn about the EcoFair Guidelines

Join

Join the network

Buy 1, Get 2

Network started

Now

Target

EcoFair Network

London


Booth Dashboard The Booth dashboard idea aims at engaging exhibitors in CO2 and energy reduction by making their consumption info transparent, publicly available and comparable with their peers’ consumption.

BC BANK THIS IS A TABLET PRIVATE

BANKING APP Experientia 2011

Overview Experientia was asked to design a tablet app for an important local bank.

The aim of the app was to facilitate the communication between the private banker and the client, and offer other relevant services in the field of private banking.

CLIENT & PRIVATE BANKER’SRELATIONSHIP

Lead Interaction & Graphic DesignInformation ArchitectureUX/UI

RELATED FIELDS:


Play

ground

!


Main features The platform aims to reduce the time wasted by a banker to book appointments and manage his clients. On the user’s side, the aim is to provide a vast amount of information in order to minimize their questions and doubts.

95bc bank this is a tablet app

97bc bank this is a tablet app

Other features The calendar shows when the private banker is available for a video meeting, as well as other events the client can subscribe to.

Thank you for

your time

Fell free to contact me for more details or

other information!

[email protected]+34 635 706 852

+33 (0) 645 887 664

This is my portfolio

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