Made by: Egri Dóra Class 7. c. MENU Gyopáros The main square Sand mine Well museum.
THIS IS HOW YOU WRITE TYPEkruelovalogato.hu/nevezes_fileok/phpKl4mcM.pdf · How much does it take...
Transcript of THIS IS HOW YOU WRITE TYPEkruelovalogato.hu/nevezes_fileok/phpKl4mcM.pdf · How much does it take...
THIS IS HOW YOU WRITE TYPE
(ÍGY ÍRTOK GÉPELTEK TI)
BY TEAM OSLO
26 March 2018
Have all Hungarian literature everpublished to be accessible online
Objective
Encourage people to volunteer in the process of digitalization
Challenge
InsightNew generations grow up in a digitalizedworld which separates them from the elderly.
People do not tend to volunteer easily if itrequires bigger effort.
Belonging to a bigger entity makes people feelmore motivated to act.
Searching online is the easiest and fastestway to find what one’s searching for.
The generation gaps can be decreased byputting traditional formats into a new set-up.
Personal benefits can be a convincing reason.
Other people can make certain things moredesirable and convince one to participate aswell.
The power of Ctrl+F
Adaptation
Main idea
ThisIsHowYouType.hu
Telekom’s microsite where all Hungarian literature needs to be typed in.
After registration with an e-mail address, users can be a part of the “typing-community”. Uploading
100 characters from a certain literature would earn the user a 1-day free access to the database where
it is possible to download one material. Furthermore, monthly prizes would be drawn among the active
users.
INSPIRE INFORM INVOLE• Guerilla marketing with
the Ctrl+F Challenge
• GDN
• Social
• Owned media from
ThisIsHowYouType.hu
• OOH
• Social
• Earned media from
Ctrl+F Challenge
Are you able to find the answer in 30 sec without using Ctrl+F?
• Using Telekom’s Ctrl+F challenge on the
anniversary of the first ever printed
Hungarian book (June 5th) and 4 further
weekends in June, to promote the importance
of digitalized Hungarian literature
• Telekom Buddy 2.0 would walk around in the
5 biggest cities with 3 Hungarian
masterpieces, challenging pedestrians to
search for a particular information in one of
them
How much does it take you to type in the first sentence of “EgriCsillagok”?
• Nationwide CLP campaign with Beacon in the busiest areas. Sending push notifications to pedestrian's mobile phones, while waiting next to the CLP,
informing them about the ThisIsHowYouWrite website.
• Geotargeted social communication (YouTube and Facebook video) about the
Ctrl+F Challenge• Earned media from the Ctrl+F Challenge –
articles, videos, social posts
How much can you type in in a month?
• Geotargeted GDN and Social communication with
different targeting depending on the time of the day to
reach the TA in all three stages: work, home and on-the-
go.
• Owned media on the website. Users get free access to the
future database, depending on their level of
participation. (100 characters=1day)
• Monthly prizes to different interest: Telekom
subscription, new mobile, e-reader
INSPIRE
INFORM
INVOLVE
2018 JuneGuerilla marketing: 1 M HUF(mostly non-media budget)
2018 JulyCLP with Beacon: 18 M HUFSocial: 3 M HUF
2018 Aug - MayGDN: 3 M HUFSocial: 4 M HUF
Ongoing presence, collecting usergenerated content
Strong awareness building has a key role in maintaining the ongoing presence of the campaign for the future