This is Creative Concern

OUR VALUES

SUSTAINABILITY

CREATIVITY

F U L L SERVICE

GOOD VALUE

FAST + RESPONSIVE

THINKERS + DOERS

KNOWLEDGE + CONNECTIONS

INNOVATION

HONESTY

WE WORK FOR CHANGE

Activity sheets

Facebook banners

FILM

EUSTAFOR CONFERENCE (NATIONAL TEAM)We were invited to produce a short video to promote next year’s Eustafor conference which will be held in the UK. The video was shown at this year’s conference and featured a mixture of existing and new footage.

Click here to view.

CAN YOU SEE THE LANDMINES?

THEY CAN’T EITHER.

GIVE NOW AND SAVE LIVES.

Children running down a path in Luau, Angola. On both sides, there are landmines.

BUSINESS CARD BACK GENERIC

CLUK_Gauge_bcard.indd 20 22/03/2012 13:46

[email protected] www.climateuk.net

BUSINESS CARD FRONT GENERIC

CLUK_Gauge_bcard.indd 19 22/03/2012 13:46

www.climateuk.net

Logotype

Set in Gotham Rounded

Motif

Climate UK brand guidelines 4

Introducing the logo

The Climate UK logo is deceptively simple and approachable; it holds many meanings within it.

The overall shape is based on vintage industrial temperature gauges, while the ‘dial’ is made up of twelve major notches on the scale, representing the partners of Climate UK. The colourway of the logo is influenced by those of a thermal imaging camera – used to take readings of heat loss in buildings.

The open, rounded shape is suggestive of a central hub, while there are also visual suggestions of a countdown clock, and a cityscape skyline.

It is a robust logo – without being aggressive – reflecting Climate UK’s role in building resilience to climate change, as well as having the ability to cope with being placed on a wide variety of materials in different situations.

Because the logo is such a recognisable and highly visible brand asset, it is vital that it is always applied consistently wherever it appears.

Logo variations available

The logotype and motif must never be separated.

30mm

Climate UK brand guidelines 5

Logo usage

Clear space

A clear space equal to the x-height of the text within the logo needs to be kept on all sides.

Minimum sizes

The Climate UK logo has been designed to be robust and clear at even small sizes, however, please adhere to the minimum sizes stated:

Print

No smaller than 30mm wide.

Web

No smaller than 120px wide.

Mono version

The mono version of the Climate UK logo should be used when colour reproduction is not available, or if the logo is to be used amongst many others in a ‘logo soup’ where all the others are mono.

Use over imagery

The logo may be used over imagery with care. Ensure that there is sufficient contrast between the image and the logo so that it is clearly visible. The section of image behind the logo should be fairly plain and not too busy.

Do not...

Change the typeface of the logo

Change the scale and/or position of the logo elements

Change the colourways of the logo

Skew, compress or distort the logo’s proportions

Place the logo over a busy background

Place the logo on a poorly contrasting background so that the logo elements are not clearly visible

Project: Branding and websiteClient: Climate UK

I am a tailor by trade. I fixed clothes like my brother back in Guinea-Conakry. Ladies’ dresses are my speciality but I cannot work here so I don’t get to do it at the moment. Here I help in the kitchen three days a week with the preparation of food as part of the Home & Away project. I also show people round when they arrive here for the first time.

If I am given permission to stay I would like to work in a shop. I have had no support for over a year and I don’t know what I would have done without Asylum Link. No money. No house. No food. I take home food now and cook for myself. If this place closed many people would suffer.

People are very stressed and upset when they come here. Nobody is perfect but we try to help them. Better to be here than doing nothing at home. Loneliness is not good for your spirit.

My friend brought me to Asylum Link three years ago. I was homeless at the time. I now have job here as a volunteer. I help cook for at least seventy people most days. I like to help out and as a result I have made a lot of friends here.

Asylum Link has been great for my confidence. Many people come here. They give food, tea, coffee. We cook Asian food for people. I hope to get a job one day and go to university. My English has become so much better because of this place.

If I am granted permission to stay in this country I would come back and help others at Asylum Link because it is a lifeline for people in need like myself.

My life has been terrible in the past but Asylum Link has helped get me through. I love it here. It has become my home.

FAIZA ALI AMADOU BAH

I come from Zimbabwe where I was a civil engineer in highway construction and maintenance. Getting involved at Asylum Link helped get through many of my problems. The place has become a sanctuary to me and many others – a safe space where people can come together over food and forget our differences.

People from all places come here. I have recently met a jet airplane engineer from Ethiopia and a teacher from Eritrea. We meet and we start from the bottom to help ourselves up to a better life. I would like to go back into engineering one day. I trained with British books in my country so I have an advantage.

People donate clothes and bicycles to Asylum Link via roadshows that they organise. Local police also bring us unclaimed bikes and I mend them or use the parts for spares. The bikes are sold to raise money for the project but we also give them to asylum seekers for free if they need transport to help them out. I love to help here because Asylum Link is my home.

MARA NYIRENDA

Asylum Link has helped to give me back my confidence. Before I came here I couldn’t even go into a shop to buy food for my daughter.

When I’m on my own I tend to think too much about what’s happened in my life, which is why Asylum Link is a great place to come to. They have helped me learn how to enjoy my life again and encouraged me to study to improve my English. I volunteer here and help make meals in the kitchen for between 70 and 100 people as part of the Home & Away project.

Different people have different problems. You listen and you share people’s sadness. I feel it a lot.

If I am granted asylum I would love to get a job. It would be great for me and help offer a better future for my daughter. She loves school so much and I am very proud of her. She has become an expert at computers in just six months. It makes me cry with happiness for her because my daughter is my life. At last I am happy.

KIRAN SHAHZADI

Mara Nyirenda, cover photo

“ Asylum Link has become a sanctuary

to me and many others – a safe space

where people can come together over

food and forget our differences.”

ASYLUM LINK MERSEYSIDE

t 0151 709 1713 e [email protected] w www.asylumlink.org.ukPublished November 2012

I was a farmer back in Sudan tending cows and sheep. I came to Asylum Link in 2006 when my case to stay in the UK was refused. I came here because I had no money, no family, and nowhere to live.

Asylum Link has helped in so many ways including giving me English classes. When I first came I was scared. I was alone. I came here to meet people. Some even speak my language.

I have made some very good friends here. I work in the kitchen, help give people clothes. I’ve not cooked Sudanese food yet but I hope to one day. Lamb and okra with spicy chili is my favourite. I have had status in the UK since 2010 but still come here two days week to help. I go to college to learn English. One day I would like to be a painter and decorator.

This place is important. It is the best place. They helped me when I struggled. This place is like my house. There is no place like it. I will always help here because wherever I live, wherever I work, I think it is important to help others.

EISA THABIT

Supported by Faiths4Change www.faiths4change.org.uk

Words and design by Creative Concern www.creativeconcern.com

Photography by Ant Clausen www.antclausen.com

70-120 people are helped by Asylum Link every day

6 part and full time staff members and 80+ volunteers keep Asylum Link going

28772 visits to the centre in 2011 alone

People from 76 nationalities needed our help in the last year alone

We work with 5000 individuals a year, of whom 300 are registered with us as destitute

10000+ healthy bowls of porridge have been served since we started our Porridge4Breakfast project

800+ bicycles have been repaired and recycled by our bike shed volunteers since Asylum Link began

3000 people have seen our Destitution Roadshow presentation detailing the reality of an asylum seeker’s life, why they come here and how they can escape destitution

600 individuals took part in our Faiths4Change Home & Away cooking sessions and in our bread-making courses organised in conjunction with Liverpool’s Bread Church

Create a safe place for those seeking asylum where they can relax, eat, talk to others and reconnect with the world

Offer welfare benefits, health and housing advice, and immigration advice

Help the alleviation of hardship and destitution amongst asylum seekers and refugees through the provision of food, emergency cash grants, clothing and some housing

Offer access to second hand clothing, shoes, kitchenware, baby clothes and other donated essentials

Run three volunteer-led English classes each day and computer classes twice a week

Create social events to encourage integration and friendship amongst asylum seekers

OUR WORK IN NUMBERSWHAT WE DO


t 0151 709 1713 e [email protected] w www.asylumlink.org.ukPublished November 2012

Supported by Faiths4Change www.faiths4change.org.uk

Words and design by Creative Concern www.creativeconcern.com

Photography by Ant Clausen www.antclausen.com

Imagine if you were to walk out of your

work place this evening with nowhere to go,

no sense of purpose, and no possessions to

your name other than the clothes you’re

wearing. What would you do? How would

you get through the night?

That’s the position many of the people who use Asylum Link Merseyside find themselves in every day – stateless, destitute, demoralised, abused, alone.

You have to admire the sheer fortitude of these people to carry on under such circumstances, in an asylum system that marginalises them and actively keeps them from becoming purposeful members of society.

The success of each project undertaken at Asylum Link is defined by the personalities of the people who run it. And this is absolutely the case with our allotment scheme. A tenacious gardener will work wonders and we see this re ected in the way many of our allotment plots have

ourished over the years.We have found that by getting outside and working

with the earth people can – in a small way – overcome the pressure of dealing with a harsh asylum process. It stops them sitting inside, alone, isolated from the world – a situation that often contributes to mental health issues.

However, as with every allotment across the UK, the weather in 2012 has made for a really difficult year. Nevertheless, that hasn’t stopped us growing much needed fruit and vegetables that find their way into the healthy meals we provide for the very people who need our help.

Our Porridge 4 Breakfast project was borne out of necessity. We needed to find a way of replacing bread at breakfast time because it was becoming so expensive. Porridge is a good staple, one of the best. It will take a hungry person through a large part of the day whilst being cheap and nutritious.

It’s a remarkable thing to see people come into Asylum Link after a night out on the street and fill up on porridge. You can see the life ow back into them. But it’s not just a nutritious meal, it’s a chance to share experiences and have contact with others. For many of the people who volunteer to prepare the porridge, it’s a way of reconnecting with a world that they currently play no role in.

Food is not just a way of sustaining people. It’s an opportunity to express social worth, to share with others something of yourself and your culture. The Home & Away project enables asylum seeker and refugee volunteer cooks to connect with indigenous residents using food as a common currency to share cooking skills, recipes, stories and a meal. The volunteer cooks are still enjoying tasty journeys across Merseyside from mums and chicken pie in St Helen’s to baked samosas in Stockbridge Village.

Nobody likes to have to ask for help, however tough things are, which is why our meal times are such an integral part of what Asylum Link has become. It’s the time of the day where people can come together and make a contribution to the world. It’s also the chance to learn about wonderful new recipes and cooking tips that people bring with them from their home countries.

We secure fresh fruit and vegetables every week from local shops so that people can eat healthily. Healthy eating makes such a difference to people’s mental and physical wellbeing, particularly people caught powerless and alone in an unforgiving asylum process.

Working with an extremely limited budget we get fresh food direct to the destitute – those with no money and no home. It’s just a small contribution to the overall work of Asylum Link, but we feel it helps give people the strength to survive and carry on rebuilding their lives.

Asylum Link’s bike shop is a wonder to behold, engaging many of the people who need our help in a practical way. We receive bikes, broken parts and help from organisations such as Liverpool John Moores University and Merseyside Police, to whom we are very grateful.

These odds and ends are then cobbled together to create functioning bicycles by our enthusiastic volunteers. The bike shop helps us in many ways. It makes mechanics out of volunteers, which is a valuable life skill. It provides us with bikes that we can then sell to raise funds for Asylum Link or give to asylum seekers who simply don’t have the money to use public transport. Then there are the obvious health benefits that people get through cycling.

On average we can create one working bike out of every three we receive by donation, which shows the great ingenuity that our volunteers possess even when they’re at their lowest ebb.

GROWING COOKING HOME & AWAY FIXING

Asylum Link Merseyside exists to help bring people back into society step by step, to make them feel valued again. We help them reconnect physically and emotionally with those around them and offer a safe place to be themselves while they fight to remain in the country.

But the line between success and failure is dreadfully thin. We offer advice, support, friendship if needed but often it’s just a hand to hold and a warm meal that helps get people through the most difficult times of their lives.

Faiths4Change, in partnership with Asylum Link Merseyside, have provided a link into local communities. developing new relationships and forming new friendships. Sharing time and experience has improved the living environment for newcomers and existing populations alike.

We have very little money and raising the funds to continue our work is a constant struggle. Organisations such as Groundwork and Faiths4Change help us to create life-changing projects such as the National Lottery funded Target Wellbeing project. But we need more support.

We don’t always succeed in our work but we always do our best – offering people a safe place where they can stop merely surviving and start to live again.

ABOUT US


Project: Postcard packClient: Asylum Link Merseyside

62 63

06. Creating a branded environment — Making the experience memorable, continued06. Creating a branded environment — Making the experience memorableThe Brockholes experience should be memorable for all age groups. Think about different users and how they will react with the space – children and wheelchair users have a different perspective to adults and the more able bodied; for example, their sightline is at a lower level. Likewise, less active visitors may spend more time sitting or resting – consider how they will interact with the brand in seating areas.

A different perspective

Children sit and lie on the floor, lean against walls, roll over and crawl under chairs! They will see the brand from a different point of view from the rest of us, so think about what they will remember -– perhaps a message on the floor or a picture at a low level?

14 15

Note...

The black block shown here is to indicate background colour only; the marque does not appear within a black shape.

Remember...

The marque is just one part of the brand, along with all the other elements outlined in these guidelines.

02, The brand elements — The marqueThe Brockholes brand has a main marque, shown below. Although at times this will be used as a stand-alone marque – for example on small items where space precludes the use of illustrations – it will more often than not be seen in the same view as the illustrations, spot words and other brand elements.

02. The brand elements — The marque, continuedThe Brockholes marque can be reproduced in black on a white background and white on a black background.

The main marque Black on white White on black

Project: Brockholes Client: Lancashire Wildlife Trust

Funders and Partners History

The mild spring brought a flurry of colour to Brockholes this week-end, as the apple trees in and around the visitor centre burst into bloom. There’s still time to visit during apple season, and our team were there to photograph them in their glory.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla imperdiet dictum aliquam. Nulla facilisi. Cum sociis natoque penati-bus et magnis dis parturient montes, nascetur ridiculus mus. Pha-sellus mattis risus ut nunc rhoncus hendrerit. Donec porta conse-quat dolor, sed vehicula ipsum accumsan ut. Donec fringilla lacus dictum arcu facilisis ut bibendum odio varius. Integer et justo in ante vulputate iaculis vitae pellentesque diam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam in erat diam, sed dictum quam. Mauris porttitor egestas blandit. Ut dignissim rutrum iaculis. Maecenas id nisl eu neque tempor aliquet. Fusce hendrerit, nisi eget mattis varius, turpis dui pulvinar libero, bibendum porttitor massa est at tellus.

Sed feugiat mi vitae nulla gravida non ullamcorper eros egestas. Cras suscipit vehicula imperdiet. Nam et libero sit amet ligula congue interdum vel ut lacus. Pellentesque a mauris elit, id aliquam orci. Maecenas aliquet mattis dignissim. Morbi at tellus vitae nisi molestie pulvinar nec a eros. Quisque dictum tempus est vitae vestibulum. Ut condimentum posuere vulputate. Nunc mollis conval-lis augue ut bibendum. Mauris libero ipsum, gravida non suscipit ut, fermentum eget lacus. Vivamus mi odio, rutrum vehicula porttitor id, dictum non mauris. Fusce sollicitudin, massa id molestie ullamcor-per, sem magna tempor felis, at volutpat quam lectus a erat. Mauris ipsum ligula, bibendum in pulvinar ac, placerat id ipsum. Phasellus sollicitudin tincidunt nisl vel mollis. Aliquam a tellus leo. Mauris adipiscing faucibus consequat. Duis ut tortor odio, et scelerisque.

Organisational info Media Jobs Contact usSitemapPartners T+Cs Privacy Policy

this way

food festival to

fabulous food from the heart of lancashire and wildlife for everyone at the unreserved reserve

early club

during and

CAN YOU SEE THE LANDMINES?

THEY CAN’T EITHER.

GIVE NOW AND SAVE LIVES.

Children running down a path in Luau, Angola. On both sides, there are landmines.

What your money buys

£15 Clears 10 square metres of land

£220 Buys a GPS system, so our community liaison teams can map suspect areas precisely

£30 Pays for MAG to deliver a session to teach about the dangers of landmines

£100 Buys protective headwear

£66 Pays for a mine detection dog and handler for a day

I would like to help MAG save even more people across the world

Green Growth

All about agriculture…Here at Asda, we want to provide the best quality products for our customers, today and in the future. We know that our customers see ‘being green’ as part of everyday life and they genuinely want to lead more sustainable lifestyles – they’ve told us time and again, through our ‘Everyday Experts’ panel.

To achieve this mix of sustainability and quality, we’re working with our suppliers and producers to develop a robust, sustainable supply chain. A huge part of this focuses on agriculture – our farmers and growers, both in the UK and around the world.

On the following pages we take a look at the work we’ve been doing – from water and soil quality to sustainable sourcing…

Paul Kelly Corporate Affairs Director, Asda

Fewer road miles than in 2005

18 million

cutting carbon reducing costs

Our goods travel less

Fle

et

effic

ie

ncy im

provements

47%

Double deckers reduce journeys

Ener

gy

red

uct

ion

sinc

e 05 – existing stores

33%

60,000EVERY YEARHOMES

Saving the equivalent of

Ene

rgy re

duction since 05 – new sto

res45%

20,000of our Everyday Experts are regularly

asked for their opinions on green issues

56of our stores have have electric vehicle charging facilities, accounting for 89 charging posts – the

highest number of any of the major retailers

15.8%

73,000the equivalent of taking

cars off the road

Sin

ce 2

00

7 w

e

have reduced our carbon fo

otp

rint b

y

of waste diverted from landfill97.5%

ASDA doesn’t like waste

636,679meals provided in 2013

through our surplus food donation programme with Fareshare

meals provided in 2013 through our surplus food donation programme with Fareshare

100%of our chilled, frozen and

canned fish has been independently checked for sustainability

of our chilled, frozen and canned fish independently checked for sustainability

Sustainable soilsSoil is also high on Asda’s agenda. Again, working with LEAF, we’ve developed practical and realistic

approaches to soil management – arguably a farmer’s most important asset –

to make sure our farming systems are as robust and sustainable as they can be.

Our guide – ‘Simply Sustainable Soil’ –helps our farmers to get the best out

of their soil, create awareness of soil quality and track changes in soil

quality over time.

Six Steps to Sustainable Soil Management

Soil pH and nutrients

1

3

5

2

4

6

Soil structure Drainage

Compaction

Soil organic matter status

Earthworms, living organisms and plant residues

PHYSICAL HEALTH

NUTRIENT BALANCE AND EXCHANGE

BIOLOGICAL HEALTH

February 2014 May 2014 July 2014

9,496respondents

63%

37%

AB C1 C2 DE

40%24%

16% 14%

7,989 respondents

63%

37%

AB C1 C2 DE

16%15%24%

40%

6,282 respondents

59%

41%

AB C1 C2 DE

16%14%23%

40%

10%

82%

5%

2%

primary shopperssecondary shoppers

67% 33%

parents non-parents

29% 71%

20,000 customers on the Everyday Experts panel

Our Everyday Experts panel has grown from 7,500 back in 2011, to 20,000 in 2015. That’s 20,000 people telling us what they think, what they like and don’t like, what they talk about, what they want Asda to do or to change. All in all, it’s a panel that creates hugely significant results.

The customers on the panel come from right across the UK, but the majority call England home. In fact, 82% are from England, 10% from Scotland, 5% from Wales and 2% from Northern Ireland.

The overall make up of the panel has changed over the years, but there have

always been more women than men, probably due to the fact that women are still the primary shoppers. On average 62% of the panel is female, and 68% of the panel are the primary shoppers in their family.

Interestingly, 71% of the panel are not parents, leaving 29% of our Everyday Experts shopping for a family. In terms of demographics, over 60% are classed as ABC1, and over 30% are in the C2DE category.

In the pages that follow, we present a visual breakdown of the panel and how it has changed over time…

Who are the Everyday Experts?

trendline

RSVXLWXS[I�PMJI�GSQ

0)%62-2+-2�2368,783;)

)HYGEXMSR�JSVYQ'SQQYRMX]�,EPP��

Food

Existing productive agricultural land

New forest farms

Play

Registered and country parks

Delamere Forest

National cycleways

Regional cycleways

Mersey waterfront

New leisure destinations from industrial sites

Country houses and estates

Country parks on former industrial sites

Newlands

Business

Industrial sites to be celebrated

New employment location

Post-panamax container shipping terminal

Manchester Shipping Canal port investment

Mersey Gateway suspension bridge

Lifestyle

Other open land use – golf course, quarry, cemetery etc

Settlements

Lower Mersey Basin and major urban areas

Housing site of more than 200 dwellings

Major mixed-use scheme

Creativity

Innovation zone

Landscape icons (public art)

Innovation cluster

University expansion

Connectio n

Waterways

Railways

Motorways

Environment

Waste management

Urban greening

Energy

Underutilised and low intensity farmed open land with biomass potential

Mersey tidal power

Wind farm

Areas with wind farm potential

Current and future landscape potential Mapping by Urban Practitioners and URS Corporation

Additional design by Creative Concern

Adapting the Landscape

Project: GreenspotClient: Forestry Commission

Project: The Unknown Pleasures FestivalClient: Macclesfield Silk Museum

unknownpleasures.org.com

The life / work of Ian Curtis / Joy Division

May 18–July 18, Macclesfield

Intro text (concise and pithy, with in-copy links to other sections) Watch our ad (standing image is a still)Can we overlay text?Can it open pop-up?

w520pxh depends on content

Home Other Other Other

Menu (common to all pages including the home page) h40pxAbout Local Authority fostering Why foster? Fostering stories Your questions answered How you can foster Events

About Local Authority FosteringLorem ipsum dolor sit amet, consectetur adipiscing elit. Cras est massa, tempus quis aliquam at, iaculis nec est. Curabitur ac dui justo, non porttitor nisl. Sed ut sagittis nisl. In hac habitasse platea dictumst. Duis id diam eros, sed faucibus quam. Cras magna nisl, porttitor et tincidunt et, elementum vitae nibh. Sed ac leo eget sem malesuada mattis vel eget lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Duis nec mi ac odio venenatis tempus ut at nulla. Cras nec libero ligula. In hac habitasse platea dictumst. Fusce adipiscing purus quis arcu vestibulum eget mollis nisl fermentum. Aenean congue sapien eget ante tempor imperdiet habitasse platea.

How does it work?Hasellus eget nisi nisi. Ut vel pulvinar augue. Curabitur rhoncus pretium tellus vitae semper. Nunc sed vulputate massa. Morbi tincidunt imperdiet mollis. Sed urna lacus, pellentesque in fringilla at, tincidunt sit amet quam. Donec aliquam urna non mi ultrices posuere. In hac habitasse platea dictumst. Etiam arcu sapien, varius quis vulputate ut, fringilla sed erat. Aliquam sed metus nunc. Duis congue neque nec nisi commodo vel mollis mauris consequat. Fusce pulvinar dui ut leo viverra pulvinar. Sed enim diam, tempor in iaculis sit amet,.

What should I do if I’m interested?Aenean congue pretium dolor, semper sagittis nunc commodo sit amet. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Pellentesque lorem enim, accumsan vitae tincidunt eu, vestibulum vel nibh.

Do you want to speak to someone? Click here for our callback service.

0800 634 7052

00:00:30

Watch our TV advertisement

Response ad here - links to form

For an information pack, click here

Menu (common to all pages including the home page) h40pxAbout Local Authority fostering Why foster? Fostering stories Your questions answered How you can foster Events

Home Other Other Other

Yvonne and Alan’s story Christines story

Brenda’s story Queenie and Mark’s story

Lisa and Lindsey’s story Shahida’s story

0800 634 7052

Project: You Can Foster CampaignClient: Northwest Fostering Forum

“The Big Book of Fostering tour gives us the opportunity to get out there and meet carers to find out what they really think and feel.”

Chris Williams, Chair of North West Fostering Leads Group

Project: Pennine LancashireClient: Regeneration Pennine Lancashire

Discover your new favourite place...

Project: Climate Smart CitiesClient: Leeds University

After responding to energy price increases

Plus supply of lower carbon electricity

Plus exploitation of the profitable options

Plus exploitation of the no net cost options

1990 2022

Potential to reduce CO2 emissions

10% CO2 reduction 23% CO2 reduction 35% CO2 reduction 40% CO2 reduction

city-s

cale e

conomy

1% of GDP could be profitably invested, every year for ten years, to exploit commercially attractive energy efficiency and low carbon opportunities.

Tomorrow

Investing 1% of GDP p.a. Leads to...

10% of GDP leaks out of the economy

Energy reductions in the energy bill equalling 1.6% of GDP

Financial viabilityfour years for measures to pay for themselves

Employment more jobs and skills in low carbon goods and services

Wider economic benefitsenergy security, increased competitiveness, extra GDP

Wider social benefitsreductions in fuel poverty, improvements in health

Today10% of city-scale GDP leaves the local economy every year through payment of the energy bill. By 2022, this is forecast to grow to 15%.

The Economics of Low Carbon Cities

2449_mainreport_low_carbon_cities3.indd 4 4/1/12 13:47:11

The Wider Context – Other Influences on LCR Carbon Emissions

To put these energy savings and carbon reduction figures into a wider context, we find that:

— With other things constant, background trends in economic growth combined with changes in the energy and carbon intensity of GDP will lead to a 2% increase in LCR carbon emissions between 1990 and 2022.

— Higher energy price increases will impact on demand, and this will lead to a 12% drop in LCR carbon emissions compared to the 1990 baseline by 2022. The total effect of the background trends plus the response to higher energy price will be a 10% drop in LCR emissions between 1990 and 2022.

— The decarbonisation of the national electricity system will lead to a 13% drop in LCR carbon emissions by 2022. The total effect of background trends, the impacts of price increases and the decarbonisation of the national electricity supply system will be a 23% drop in LCR emissions between 1990 and 2022.

— The total effect of all of the above plus the exploitation of all of the cost effective low carbon options will be a 36% drop in LCR carbon emissions between 1990 and 2022.

— The total effect of all of the above plus the exploitation of the remaining cost neutral options will be a 41% drop in LCR emissions between 1990 and 2022.

— The total effect of all of the above plus the exploitation of all of the remaining realistic potential will be a 42% drop in LCR carbon emissions between 1990 and 2022.

The impacts of these price effects, grid decarbonisation and cost effective, cost neutral and realistic potential are shown in the Figure below.

1990 1995 2000 2005 2010 2015 2020

0

20

40

60

80

100

Year

Em

issi

ons

(LC

R E

mis

sion

s in

199

0 =

100

%)

Realistic potential

Demand reduction from price effects

Reduction from price effects and grid improvements

Cost effective measures

Cost neutral measures

Baseline emissions

Figure 1: Baselines and Analysis of Price Effects, Grid Decarbonisation and Cost Effective, Cost Neutral and Realistic Potential

Executive Summary

7The Economics of Low Carbon Cities


A breakdown of the jobs per year for the cost effective measures is given in Figure 7.

Process improvement accounts for 38% of the total jobs for cost effective measures, followed by drying and separation with 32%, high temperature heating with 11% and heat recovery with 9% of the total. Other measures include burners, space heating, motors and drives and insulation.

A breakdown of the jobs per year for the cost neutral measures is given in the Figure 8.

High temperature heating accounts for 40% of the total jobs for cost neutral measures, followed by heat recovery with 25%, motors and drives with 11%, process improvement with 8% and energy management with 7% of the total. Other measures include fabrication and machining, low temperature heating, compressed air and insulation.

It should be noted that the categories of measures are the same as for the cost effective measures since they have been combined across a wide range of industry sectors, i.e. measures can be cost effective in some sectors and cost neutral in others.

A breakdown of the jobs per year for the renewable heat measures is given in Figure 9 which shows that biomass accounts for 45% of the total jobs, followed by air source heat pumps with 33% and ground source heat pumps with 22%.

Process improvement 38%

Drying and seperation 32%

High temperature heating 11%

Others 10%

Heat recovery 9%

Process improvement 38%

Drying and seperation 32%


Others 10%

Heat recovery 9%


Heat recovery 25%

Motors and drives 11%

Others 9%

Process improvements 8%

Energy management 7%


Heat recovery 25%

Motors and drives 11%

Others 9%

Process improvements 8%

Energy management 7%

Biomass 45%

AS heat pumps 33%

GS heat pumps 22%

Biomass 45%

AS heat pumps 33%

GS heat pumps 22%

Figure 7: Breakdown of Total Jobs for Cost Effective Industrial Measures

(Total jobs/annum – 175)

Figure 8: Breakdown of Total Jobs for Cost Neutral Industrial Measures


Figure 9: Breakdown of Total Jobs for Renewable Heat Industrial Measures


The Economics of Low Carbon Cities36


Sector Focus

The Domestic Sector

C 2


The Economics of Low Carbon CitiesA Mini-Stern Review for the Leeds City Region

Green DoctorNot everybody’s home will be suitable for

solar panels.

But Wrexham Council and Groundwork

North Wales are launching a Green Doctor

service to offer free energy saving home audits that help everyone save energy and money.

Doctor GwyrddNi fydd cartref pawb yn addas ar gyfer gosod

paneli ynni’r haul arnynt.

Ond mae Cyngor Wrecsam a Groundwork

Gogledd Cymru yn lansio gwasanaeth Doctor Gwyrdd er mwyn cynnig – yn rhad ac am ddim

– archwiliadau arbed ynni ar gartrefi er mwyn i bawb allu arbed ynni ac arian.

www.peoplepowerwrexham.org www.pwerpoblwrecsam.org

NORTH WALESGOGLEDD CYMRU

people powerWrexham’s People Power project is all about

tackling climate change, letting you know what

the council is doing to cut carbon emissions

and giving you lots of tips and advice to save

energy too.

ogether we can ma e a real difference

Pŵer Pobl Diben rosiect er obl recsam yw mynd i’r afael â newid yn yr hinsawdd, rhoi gwybod

ichi beth mae’r Cyngor yn ei wneud er mwyn

sicrhau y ceir llai o allyriadau carbon, a rhoi peth

wmbredd o awgrymiadau a chynghorion ichi

ynghylch arbed ynni hefyd.

Gyda’n gilydd gallwn ni wneud gwahaniaeth

go iawn.


it’s all about climate change It’s real, it’s happening, and the only way we

can cope with the impacts of climate change

is to work together.

An unstable climate will cause all kinds of

problems in our day-to-day lives. Unbearable

heat droughts and severe ooding will ut many people in danger, damage our homes and even

threaten our future food and water supplies.

That’s why Wrexham Council is tackling climate

change head on.

newid yn yr hinsawdd aen digwydd go iawn ac yr unig ffordd y

gallwn ni ymdo i ag effeithiau newid yn yr hinsawdd yw trwy gydweithio â’n gilydd.

Bydd hinsawdd gyfnewidiol yn achosi pob math

o broblemau a allai effeithio ar ein bywydau beunyddiol. Bydd gwres annioddefol, sychderau

a llifogydd difrifol yn peryglu llawer o bobl, yn

gwneud difrod in cartrefi a hyd yn oed yn bygwth ein cy enwadau bwyd a d r yn y dyfodolA dyna pam y mae Cyngor Wrecsam yn mynd

i’r afael â newid yn yr hinsawdd.


Get in touch If you want to know more about this

solar panel project just get in touch...

Housing Repairs Hotline: 08000 855 808

Email: [email protected] www.solarpowerwrexham.org

Wrexham County Borough Council is installing solar photovoltaics (PV) panels on up to 3000 council-owned properties across the borough.

Social housing is one of the largest contributors to Wrexham’s carbon footprint. That’s why this scheme, o e o e r b e o in the UK, is so important to help us tackle the impacts of climate change.

Project: National brand developmentClient: The Riverside Group

‘It’s a pleasure to work with an agency that takes

the time to understand your customers, your

product and your values to create a brand that is

fresh, relevant and valuable. They are really easy

to work with and are meticulous in their attention

to detail.’

Mark Simmons, Marketing Manager, Riverside.

If you need this information in another format (such as large print, audio or another language) please contact us. 0845 111 0000

Details correct at time of printing

Printed on 75% recycled paper with 25% from FSC-certified sources

The Riverside Group Ltd Registered office: 2 Estuary Boulevard, Estuary Commerce Park, Liverpool L24 8RF

A charitable Industrial and Provident Society

Tenant Services Authority No. L4537

Contact us www.riverside.org.uk email: [email protected]

Customer Service Centre 24 hours a day, 365 days a year 0845 111 0000 or 0345 111 0000

You can also visit your local office (for more details visit our website or call us)

We are happy to accept Typetalk calls Minicom: 0845 111 7766


Customer Service Centre 24 hours a day, 365 days a year 0845 111 0000 With inclusive call packages or mobile phones, it may be cheaper to call 0345 111 0000



tenantchecked

tenantchecked

April 2009

A-R2/004-0409V1.0C

This leaflet provides information about our caretaking and cleaning services and how we charge for them. This is one of a number of leaflets we produce for our customers. You can find them all on our website or in our offices.

At Riverside, we are committed to providing excellent service to all our customers. We value diversity and do everything we can to make our services available to as many people as possible. This commitment to equality is at the heart of everything we do.

Your service charge explained

Information about our services

If you need this information in another format (such as large print, audio or another language) please contact us. 0845 111 0000


Customer Service Centre 24 hours a day, 365 days a year 0845 111 0000 With inclusive call packages or mobile phones, it may be cheaper to call 0345 111 0000



The Riverside Group Ltd Registered Office: 2 Estuary Boulevard, Estuary Commerce Park, Liverpool L24 8RF

A charitable Industrial and Provident Society

Tenant Services Authority No. L4537

Details correct at time of printing

Printed on 75% recycled paper with 25% from FSC-certified sources

tenantchecked

tenantchecked

April 2009

A-R2/007-0409V1.0C

This is not a legal document. These performance standards are targets that we will aim to meet. The legal rights of our tenants are set out in our Tenancy Agreement and these performance standards do not create any additional rights.

a

Our service pledge

Information about our services

Working for youAnnual report to tenants 2011

Compare our peformance with other social landlords

Your chanceto be the new face

of Riverside

You said we did

How tenants make a real difference

We meet regularly with local community associations to identify the needs of residents.

£90,000The Tenants’ and Residents’ Federation has a budget of £90,000 to cover its work, including the production of its own annual report for all Riverside tenants and residents, training and conferences.

273,000Our Customer Service Centre handled 273,000 calls last year, including 998 calls on Christmas Day – four times more than the same day the previous year!

In this section we talk about how we deliver services that meet the needs of all our tenants and how we make sure we do it fairly. We talk about how we keep you informed and how you can inspect our services and let us know what needs to improve.

Working with you

Our offer to you

We will work with you to improve how we communicate and involve you in our decision making so that your views can really make a difference.

We do this by providing different ways for you to work with us so it is easy, convenient and practical.

We treat our customers fairly and with respect. To make sure we are not accidentally excluding those with different needs, we look at the impact of our work across seven diversity strands: gender, religion, age, disability, ethnicity, sexuality and transgender.

We provide advice and practical assistance, such as aids and adaptations, for tenants who require extra support in their homes.

Local offer

Our ‘LiveTime’ project works with older residents in eight neighbourhoods to deliver the services and support they need within the area. Although the project is in its early stages, we have already spoken to over 100 older people to find out their needs and launched new gardening projects, lunch clubs, exercise groups and money saving workshops.

10 11

We are proud of what we, together with our tenants and business partners. have achieved across all five of the TSA’s standards.

Did you know?

We work together with our tenants, local authorities and other partners to make sure our homes and neighbourhoods are places that we can all be proud of.

Below is a summary of some of the things we have launched, improved or achieved in the last year.

93% of you enjoyed last year’s annual report

We have introduced two Affordable Warmth Officers in Merseyside to help tenants save money on their fuel bills

We completed an average of 23 neighbourhood inspections in every division

A repair can be reported at any time of the day or night through our Customer Service Centre and our website

Just 13% of tenants reported anti-social behaviour in the last year

All our homes exceed the Government’s Decent Homes Standard

We offer a cash reward to encourage people to give notice so we can re-let their home quickly

63% of our supported tenants move on to a more independent way of living

Every new tenant is offered a ‘Welcome Pack’ with essential information about our services

We made over 5,000 homes more energy efficient

50 tenants are trained as tenant inspectors to carry out reality checks of services

By partnering with repairs contractors we have saved an average of £16 for every Riverside home

Our wardens report areas needing improvement while they are out using smartphones, saving time and money

We have helped 594 tenants to find work

We work with House Exchange to help tenants move home if their needs change

You can make a complaint by phone, in writing or through the website

18 19

Project: Brockholes Client: Lancashire Wildlife Trust

Funders and Partners History

The mild spring brought a flurry of colour to Brockholes this week-end, as the apple trees in and around the visitor centre burst into bloom. There’s still time to visit during apple season, and our team were there to photograph them in their glory.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla imperdiet dictum aliquam. Nulla facilisi. Cum sociis natoque penati-bus et magnis dis parturient montes, nascetur ridiculus mus. Pha-sellus mattis risus ut nunc rhoncus hendrerit. Donec porta conse-quat dolor, sed vehicula ipsum accumsan ut. Donec fringilla lacus dictum arcu facilisis ut bibendum odio varius. Integer et justo in ante vulputate iaculis vitae pellentesque diam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam in erat diam, sed dictum quam. Mauris porttitor egestas blandit. Ut dignissim rutrum iaculis. Maecenas id nisl eu neque tempor aliquet. Fusce hendrerit, nisi eget mattis varius, turpis dui pulvinar libero, bibendum porttitor massa est at tellus.

Sed feugiat mi vitae nulla gravida non ullamcorper eros egestas. Cras suscipit vehicula imperdiet. Nam et libero sit amet ligula congue interdum vel ut lacus. Pellentesque a mauris elit, id aliquam orci. Maecenas aliquet mattis dignissim. Morbi at tellus vitae nisi molestie pulvinar nec a eros. Quisque dictum tempus est vitae vestibulum. Ut condimentum posuere vulputate. Nunc mollis conval-lis augue ut bibendum. Mauris libero ipsum, gravida non suscipit ut, fermentum eget lacus. Vivamus mi odio, rutrum vehicula porttitor id, dictum non mauris. Fusce sollicitudin, massa id molestie ullamcor-per, sem magna tempor felis, at volutpat quam lectus a erat. Mauris ipsum ligula, bibendum in pulvinar ac, placerat id ipsum. Phasellus sollicitudin tincidunt nisl vel mollis. Aliquam a tellus leo. Mauris adipiscing faucibus consequat. Duis ut tortor odio, et scelerisque.

Organisational info Media Jobs Contact usSitemapPartners T+Cs Privacy Policy

Stepping Out is all about getting out there and talking to children to find out what they enjoy and what they think about what we make. They are our greatest source of ideas and the best critics!

So if you’d like to test out your new pilot or game, ask kids what they’d like to see more of or just spend some time interacting with children, sign up to attend one of the Stepping Out visits.

Are you down with the kids?

For more information, including feedback from previous sessions, visit the Children’s Gateway site. To book a visit please email [email protected] or contact Dan Flint or Anna Berrington.

2211_BBC_Childrens_poster_Stepping_Out.indd 1 07/12/2011 11:43

The biggest ever review of domestic water use in Great Britain

at homewith water

1 minute less would save the UK £215m

on energy bills each year

An average shower lasts 7.5 minutes

2 billion litres of water are used in our showers every day25%

of a household’s water use is from showers

Only 16% of people have an eco-showerhead installed

7,000litres

per person

could be saved by fitting

Dual Flush Mechanisms

£75per 4-person

household(metered)

Households usethe washing machine4.7 times a week

40%boil the kettleat least fourtimes a day

£68mcould be saved across the UK by only boiling the water needed

77% fill thedishwasher to capacity before

turning on

86% use a bowl when washing up

by hand

a year saved

using a bowl

instead of a

running tap

£35

At Home with Water, a report commissioned by the Energy Saving Trust Foundation in partnership with DEFRA, Procter and Gamble, Thames Water, Consumer Council for Water and SaveWaterSaveMoney, presents the findings from a study of 86,000 British households – and sheds new light on how Brits use water.

At Home with WaterTop tips for energy saving

Water use around the home

9 billionlitres

349litres

per household

142litres

per person

Every day we use...If everyone in the UK followed these three tips, the country could save around £600 million annually on its energy bills.

Budgetyour

brews

Boil only thewater you need when you fillthe kettle

Turn itdown

Wash clothesat 30ºC saving 40% on awash at 50-60ºC

Showersmarter

Install aneco-showerhead 49% of householdscould do this

Only 24%wash at 30ºC

However, thanksto past campaigns, 94% now washat 40ºC or less

Hot wateradds £228

to the averageannual combined

energy bill

77% fill thedishwasher to capacity before

turning on

86% use a bowl when washing up

by hand

a year saved

using a bowl

instead of a

running tap

£35

The water industry collects, treats and supplies more than 16 billion litres of water every day for domestic and commercial customers9 in the UK. The Environment Agency estimates per capita consumption to be around 150 litres per day10. From the Water Energy Calculator, we estimate that the average home consumes 349 litres each day and individuals use an average of 142 litres a day.

When cooking, washing, watering the garden and so on are shared across the household, average water consumption per person falls (Figure 2).

We can also look at responses in finer detail to better understand where water is used in the home. Showers use the most water in the average home, followed by lavatories and cold water from taps – for brushing teeth, cooking, cleaning and drinking (Figure 1).

Just over two-fifths (43%11) of our respondents’ properties had a water meter installed (Figure 3). We estimate that these homes use 3% less water than unmetered households – equating to approximately 72 litres per week, or about 3,700 litres a year.

This difference between metered and unmetered homes, which is calculated from self-reported input on water usage, is lower than a water saving of 10% often used in the water sector as a notional average saving for metered households12. Water use in homes, with or without meters, varies to a great extent. It depends on occupancy and differences in daily water use practices. An element of self-selection may also be at play for those households that use the Water Energy Calculator. It is likely that water meters will help typical British households to be more aware of how much water they use (discussed further in Appendix A). Metering has an important role to play in improving water efficiency, leakage detection and giving customers control of their bills, as part of a wider range of demand management interventions. We now look forward to investigating effective solutions for water efficiency and consumer engagement in Phase 2.

http://www.water.org.uk/home/resources-and-links/uk-water-industry/resources

10

11 https://www.ofwat.gov.uk/consumerissues/chargesbills/prs_lft_charges2011-12.pdf

12 Ofwat, Water meters, your questions answered.

Energy Saving TrustAt Home with Water

12

Average water consumption per head Figure 2 and per household

Water consumption by use Figure 1

Proportion of Water Energy Calculator properties with a water meter

0

200

400

600

800

1,000

6+ person5 person4 person3 person2 personI person

154

154

143

285

140

421

134

534

128

641

123

813

Washing machine 9%

Bath8%

Shower25%

Toilet22%

Bathroom hot tap7%

Other (cold taps)22%

Hand wash dishes 4%

Car 1%Garden 1%

Dishwasher 1%

With a meter43%

Without a meter57%

Litres per householdper day

Litres per personper day

Energy Saving TrustAt Home with Water

13

www.energysavingtrust.org.uk

Twitter @EnergySvgTrust Facebook/EnergySavingTrust

www.energysavingtrust.org.uk

Helping peoplesave energyevery day

What we do and whyWe give impartial, independent advice to communities, households and organisations on how to reduce carbon emissions, how to use energy and water more sustainably and how to save money on energy bills.We work with governments, local authorities, third sector organisations and businesses.

40%boil the kettleat least fourtimes a day

£68mcould be saved

the heat is on:phase 2heat pump field trials

helping employers and carbon emissionsreduce transport costs

energy efficiencythe energy saving trustcustomer engagement with

The great outdoors

The real beauty of the Western Lake District lies in the undiscovered places – the rugged fells, the natural allure of the coast and the tranquil lakes brimming over with such beauty that, once discovered, you might want to keep to yourself!

The valleys are truly inspiring. Eskdale, Ennerdale, Borrowdale – the lowland landscapes are peppered with farms, forests, villages and streams. Whether you’re on a gentle short stroll or a more ambitious hike, the Western Lake District makes for the perfect adventure, safe in the knowledge that there’s a warm welcome at one of the pubs, inns or hotels on your return.

And if you’re looking for adrenaline filled escapades, you’ll be spoilt for choice in the Western Lake District. Kite surfing, rock climbing, ghyll scrambling, mountain biking – if getting the adrenaline pumping is your thing, then this is the place for you.

Don’t miss

Wasdale awaits As the deepest lake in England and voted Britain’s Favourite View, Wast Water already has outstanding credentials; but the views across the whole of the Wasdale Valley are breathtaking. Dramatic mountains rise like a huge amphitheatre from the shores of Wast Water, creating the backdrop for your next adventure. You can take to the water in a canoe, kayak or rowing boat. For landlubbers there is climbing, walking, biking, abseiling, horse riding – whatever you choose to do, Wasdale is an amazing location.

Scafell Pike Whether you’re tackling Scafell Pike on its own or as the middle leg of the ‘Three Peaks Challenge’ (sandwiched between Ben Nevis in Scotland and Snowdon in Wales), the sheer achievement of scaling England’s highest mountain is something you will never forget. There are a number of ascents to choose from but no matter which route you take, each affords spectacular views of Wasdale, Eskdale and even across to Wales on a clear day.

Coastal adventures If you’re heading to the coast for the wildlife and birdwatching opportunities, planning a coastal walk or even taking to the sea on a boat trip, the Western Lake District can offer all kinds of shoreline adventures. Our expansive beaches are the perfect place to take the sea air and truly relax. It’s also the place to set off on your Coast to Coast walk or C2C cycling adventures – a challenge of endurance that take in some of the most beautiful scenery in the British Isles. One place that should be on everyone’s itinerary is the Solway Firth – it’s easy to see why it is has been designated an Area of Outstanding Natural Beauty.

Brilliant Bassenthwaite Technically the only ‘lake’ in the Lake District, Bassenthwaite is suitably impressive. And with no settlements on its shores, Bassenthwaite is the epitome of ‘getting away from it all’. Seek out Blackstock Point and you’ll be rewarded with incredible views. Honestly, we challenge you not to be impressed.

www.western-lakedistrict.co.uk

1 Wast Water 2 Cumbrian

Heavy Horses3 Ghyll scrambling 4 Kite surfing 5 Derwentwater 6 Drigg Beach 7 Whitehaven Marina

4

1

6 7

2

5

3

www.golakes.co.uk/adventure

Download or order FREE walking and cycling guides, to discover fantastic new routes and places in the Western Lake District.

Leave the crowds behind to enjoy the beautiful coastlines, stunning scenery and peaceful fell tops of the other side of the Lake District.

Western Lake District The area

View our interactive map at: www.western-lakedistrict.co.uk/map

1 Silloth on Solway2 Allonby

Solway Area of Outstanding Natural Beauty3 Maryport Maritime Museum

Lake District Coast Aquarium – Maryport Maryport Marina

4 St Bees Beach & RSPB Reserve5 Silecroft6 Haverigg (near Millom)

Food & Drink

Heritage

Adventure

Tourist Information Centres

Coastal

32 Maryport: 01900 811 45033 Cockermouth: 01900 822 63434 Keswick: 01768 772 64535 Whitehaven: 01946 598 91436 Egremont: 01946 820 693

Food & Drink

Heritage

Adventure


Coastal

21 UNESCO World Heritage Site, Allonby 22 Crosscanonby Salt Pans23 Senhouse Roman Museum24 Wordsworth House – Cockermouth25 Workington Hall26 John Ruskin Memorial Friars Crag

– Derwentwater (near Keswick)27 The Rum Story – Whitehaven

The Beacon Museum – Whitehaven Whitehaven Harbour

28 Watendlath (near Derwentwater)29 Egremont Castle30 Hard Knott Roman Fort – Eskdale 31 Ravenglass Roman Bath House

Muncaster Castle Ravenglass and Eskdale Railway

Food & Drink

Heritage

Adventure


Coastal

7 Hadrian’s Wall Path – Bowness on Solway Hadrian’s Wall Cycleway – Bowness on Solway

8 RSPB Campfield Marsh Reserve – Bowness on Solway

9 Bassenthwaite Lake10 Bassenthwaite Osprey Project11 Whinlatter Forest Go Ape!12 Derwentwater SSSI

Keswick Launch on Derwentwater13 Loweswater14 Crummock Water (near Loweswater)15 Ennerdale Water16 Longlands Lake (Egremont)17 Scafell Pike18 Wast Water19 Duddon Valley ‘Three Jewels of Lakeland’ Walks20 Hodbarrow RSPB Reserve (near Millom)

Food & Drink

Heritage

Adventure


Coastal

Western Lake District The other side of the Lakes


If you’re looking for natural beauty and rural charm, a place to escape the crowds and find real countryside adventures, visit the Western Lake District. It’s a special place, where Wordsworth lived and Wainwright walked, a place where secluded beaches and unspoilt countryside go hand in hand with a rich Roman and maritime heritage.

If you love the Lake District, the Western Lake District is home to many of the assets that make this area truly special – both Scafell, England’s highest mountain and Wast Water, the deepest lake, are here.

Unique to the Western Lake District is its stunning coastline. It’s perfect for shoreline adventures, taking to the sea and coastal walks. The Coast to Coast Walk, which takes in some of Northern England’s most spectacular scenery, starts right here on our coast. A large stretch of the coast is a designated Area of Outstanding Natural Beauty – the birds, wildlife and coastal environment make up a distinctive and precious landscape. The Solway Firth is truly beautiful and watching the glorious sunsets over the Irish Sea is something you’ll never forget.

Uncovering the heritage of the Western Lake District will take you on a fascinating journey back in time – ancient castles, Iron Age forts, historic harbours and even tales of smugglers and slaves are an important part of what makes this area what it is. And with so many towns and villages scattered along the coast and across the countryside, you’re sure to find the perfect place to sample the local food and drink, explore the wealth of independent shops or use as a base for a longer stay.

Tempted? Read on to find out more about the Western Lake District and create your perfect break…

Cover image: Skelgill Bank, Catbells towards Bassenthwaite

Image left: Sunset at Drigg Beach www.western-lakedistrict.co.uk



1 Silloth on Solway2 Allonby

Solway Area of Outstanding Natural Beauty3 Maryport Maritime Museum

Lake District Coast Aquarium – Maryport Maryport Marina

4 St Bees Beach & RSPB Reserve5 Silecroft6 Haverigg (near Millom)

Food & Drink

Heritage

Adventure


Coastal

32 Maryport: 01900 811 45033 Cockermouth: 01900 822 63434 Keswick: 01768 772 64535 Whitehaven: 01946 598 91436 Egremont: 01946 820 693

Food & Drink

Heritage

Adventure


Coastal

21 UNESCO World Heritage Site, Allonby 22 Crosscanonby Salt Pans23 Senhouse Roman Museum24 Wordsworth House – Cockermouth25 Workington Hall26 John Ruskin Memorial Friars Crag

– Derwentwater (near Keswick)27 The Rum Story – Whitehaven

The Beacon Museum – Whitehaven Whitehaven Harbour

28 Watendlath (near Derwentwater)29 Egremont Castle30 Hard Knott Roman Fort – Eskdale 31 Ravenglass Roman Bath House

Muncaster Castle Ravenglass and Eskdale Railway

Food & Drink

Heritage

Adventure


Coastal

7 Hadrian’s Wall Path – Bowness on Solway Hadrian’s Wall Cycleway – Bowness on Solway

8 RSPB Campfield Marsh Reserve – Bowness on Solway

9 Bassenthwaite Lake10 Bassenthwaite Osprey Project11 Whinlatter Forest Go Ape!12 Derwentwater SSSI

Keswick Launch on Derwentwater13 Loweswater14 Crummock Water (near Loweswater)15 Ennerdale Water16 Longlands Lake (Egremont)17 Scafell Pike18 Wast Water19 Duddon Valley ‘Three Jewels of Lakeland’ Walks20 Hodbarrow RSPB Reserve (near Millom)

Food & Drink

Heritage

Adventure


Coastal

Project: The other side of the LakesClient: West Cumbria Tourism

24 hour clock

Lecture block timesBuilding open

24 hour clock

Daily energy limit

Green is good, we’ve kept within our limit.Red is bad, it means we’ve used too much.

Today’s hourly energy use results.

06

12

18

20

00

20.38

Between 7-8pm we were 20% under our energy limit.

Nice one energy savers!Here’s a kitten...

Nice oneenery savers!

Massiveenergy fail

WE LOVE PLACES

at outdoors

The gre

The real beauty places – the rug the tranquil lake discovered, you

The valley– the lowland la and streams. W ambitious hike, adventure, safe at one of the pu

And if you be spoilt f o r c h o r o c k c l i m b i n g , g adrenaline pum

of the Western Lake District lies in the undiscovered ged fells, the natural allure of the coast ands brimming over with such beauty that, once might want to keep to yourself!

s are truly inspiring. Eskdale, Ennerdale, Borrowdale ndscapes are peppered with farms, forests, villages hether you’re on a gentle short stroll or a morethe Western Lake District makes for the perfect in the knowledge that there’s a warm welcome bs, inns or hotels on your return.

’re looking for adrenaline filled escapades, you’ll ice in the Western Lake District. Kite surfing, hyll scrambling, mountain biking – if getting the

ping is your thing, then this is the place for you.

Don’t miss

Wasdale awaits As the deepest lake in England andvoted Britain’s Favourite View, Wast Water already has outstanding credentials;but the views across the whole of the Wasdale Valley are breathtaking. Dramatic mountains rise like a huge amphitheatre from the shores of Wast Water, creating the backdrop for your next adventure.You can take to the water in a canoe, kayak or rowing boat. For landlubbers there is climbing, walking, biking, abseiling, horse riding – whatever you choose to do, Wasdale is an amazing location.

Scafell Pike Whether you’re tackling Scafell Pike on its own or as the middle leg of the ‘Three Peaks Challenge’ (sandwiched between Ben Nevis in Scotland and Snowdon in Wales), the sheer achievement of scaling England’s highest mountain is something you will never forget. There are a number of ascents to choose from but no matter which route you take, each affords spectacular views of Wasdale, Eskdale and even across to Wales on a clear day.

Coastal adventures If you’re heading to the coast for the wildlife and birdwatching opportunities, planning a coastal walk or even taking to the sea on a boat trip, the Western Lake District can offer all kinds of shoreline adventures. Our expansive beaches are the perfect place to take the sea air and truly relax. It’s also the place to set off on your Coast to Coast walk or C2C cycling adventures – a challenge of endurance that take in some of the most beautiful scenery in the British Isles. One place that should be on everyone’s itinerary is the Solway Firth – it’s easy to see why it is has been designated an Area of Outstanding Natural Beauty.

Brilliant Bassenthwaite Technically the only ‘lake’ in theLake District, Bassenthwaite is suitably impressive. And with no settlements on its shores, Bassenthwaite is the epitome of ‘getting away from it all’. Seek out Blackstock Point and you’ll be rewarded with incredible views. Honestly, we challenge you not to be impressed.

www.western-lakedistrict.co.uk

1. Wast Water2. Cumbrian

Heavy Horses3. Ghyll scrambling4. Kite surfing5. Derwentwater6. Drigg Beach7. Whitehaven Marina

4

1

6 7

2

5

3

www.golakes.co.uk/adventureDownload or order FREE walking and cycling guides, to discover fantastic new routes and places in the Western Lake District.Leave the crowds behind to enjoy the beautiful coastlines, stunning scenery and peaceful fell tops of the other side of the Lake District.


1 Silloth on Solway

2 AllonbySolway Area of Outstanding Natural Beauty

3 Maryport Maritime MuseumLake District Coast Aquarium – Maryport Maryport Marina

4 St Bees Beach & RSPB Reserve

5 Silecroft

6 Haverigg (near Millom)


Coastal

21 UNESCO World Heritage Site, Allonby

22 Crosscanonby Salt Pans

23 Senhouse Roman Museum

24 Wordsworth House – Cockermouth

25 Workington Hall

26 John Ruskin Memorial Friars Crag– Derwentwater (near Keswick)

Tourist Information Centres 32 Maryport: 01900 811 45033 Cockermouth: 01900 822 63434 Keswick: 01768 772 64535 Whitehaven: 01946 598 91436 Egremont: 01946 820 693

27 The Rum Story – WhitehavenThe Beacon Museum – Whitehaven Whitehaven Harbour

28 Watendlath (near Derwentwater)

29 Egremont Castle

30 Hard Knott Roman Fort – Eskdale

31 Ravenglass Roman Bath House Muncaster CastleRavenglass and Eskdale Railway

Heritage

7 Hadrian’s Wall Path – Bowness on Solway

Hadrian’s Wall Cycleway – Bowness on Solway

8 RSPB Campfield Marsh Reserve– Bowness on Solway

9 Bassenthwaite Lake

10 Bassenthwaite Osprey Project 11 Whinlatter Forest Go Ape! 12 Derwentwater SSSI Keswick Launch on Derwentwater 13 Loweswater 14 Crummock Water (near Loweswater) 15 Ennerdale Water 16 Longlands Lake (Egremont) 17 Scafell Pike 18 Wast Water 19 Duddon Valley ‘Three Jewels of Lakeland’ Walks20 Hodbarrow RSPB Reserve (near Millom)

Adventure


If you’re looking for natural beauty and rural charm, a place to escape the crowdsand find real countryside adventures, visit the Western Lake District. It’s a special place, where Wordsworth lived and Wainwright walked, a place where secluded beaches and unspoilt countryside go hand in hand with a rich Roman and maritime heritage.

If you love the Lake District, the Western Lake District is home to many of the assets that make this area truly special – both Scafell, England’s highest mountain and Wast Water, the deepest lake, are here.Unique to the Western Lake District is its stunning coastline. It’s perfect for shoreline adventures, taking to the sea and coastal walks. The Coast to Coast Walk, which takes in some of Northern England’s most spectacular scenery, starts right here on our coast. A large stretch of the coast is a designated Area of Outstanding Natural Beauty –the birds, wildlife and coastal environment make up a distinctive and precious landscape. The Solway Firth is truly beautiful and watching the glorious sunsets over the Irish Sea is something you’ll never forget.Uncovering the heritage of the Western Lake District will take you on a fascinating journey back in time – ancient castles, Iron Age forts, historic harbours and even tales of smugglers and slaves are an important part of what makes this area what it is. And with so many towns and villages scattered along the coast and across the countryside, you’re sure to find the perfect place to sample the local food and drink, explore the wealth of independent shops or use as a base for a longer stay.

Tempted? Read on to find out more about the Western Lake District and create your perfect break…

Cover image:Skelgill Bank, Catbells towards

Bassenthwaite

Image left:Sunset at Drigg Beach www.western-lakedistrict.co.uk

http://www.western-lakedistrict.co.uk/


http://www.golakes.co.uk/adventure

http://www.western-lakedistrict.co.uk/map


Logotype

letter devices letter devices

N device Copyline

WE EMBRACE CULTURE

UNESCO WHS NEWS UPDATE

CREDITCREDIT

MR TOURIST

07/12 11/14

SustainableHolidays.net

SUSTAINABLE TOURISM FOR WORLD HERITAGE SITES: A BEGINNERS’ GUIDE

Mexico

Morroco

Spanish

French

Jordan

Nepal

Panama

Mali

Lebanon

Morroco

Thailand

Kazakhstan

Italy

Brazil

SustainableHolidays.net

International Traveller

PASSPORT

BOARDING PASS

AX658 06.30

LAX

14D

BOARDING PASS

BD254 07.10SHA

14D

EasyHols.net

Next chapter

Tell your story (pre-visit)

Ask for donations (online)

Influence visitors’ choices

Remote access is critical

Link with other World Heritage places

Guide your visitorsExploit the mediaGet the visitors you need

Get it right from the start

Baselines mattersNot all tourism is good tourism

CHAPTER 1: INFLUENCING DESTINATION DECISIONS

To use this guide effectively, you need to be clear about what it is you want to change, or manage, in your destination. If you are clear about your aspirations, then you will be able to take from the guide those ideas and solutions that have value for your destination. Ultimately, only site managers and local communities can decide whether they want to be tourism destinations, and if so, how they want that to work for them.

“ The impacts of World Heritage site status are rarely accidental or unintended – they are overwhelmingly the result of coordinated and well thought through efforts to achieve targeted change”. World Heritage Status: Is there opportunity for economic gain? (2009)

A FINAL WORD...

Commissioned by UNESCOProduced and written by Rebanks ConsultingDesigned by Creative Concern

For more information on this guide contactJames [email protected]

Client: UNESCO

Sustainable Consumption Institute

www.manchester.ac.uk/sciHow do we align our personal desires for a better life with a shared need for a sustainable future?

ProvisionInnovationGovernanceFutures

SCI_intro_brochure_dr10_8pp.indd 1 17/05/2013 17:00

Sustainable Consumption Institute

www.manchester.ac.uk/sciHow do we align our personal desires for a better life with a shared need for a sustainable future?

ProvisionInnovationGovernanceFutures

SCI_intro_brochure_dr10_8pp.indd 1 17/05/2013 17:00

Whitworth. Manchester Forward. Digital Manchester. BBC North. 2008/9/10

Project: Living WorldsClient: Manchester Museum

‘Creative Concern’s branding ideas for our

ground-breaking Living Worlds exhibition

played a key role in communicating what the

exhibition was about. Their concepts were bold

and innovative and most of all very creative.

We’re very proud of them still.’

Tim Manley, Whitworth Art Gallery

and The Manchester Museum

PENNINE LANCASHIRE

Project: The economic, social and cultural impact of the North by NorthWest member organisations

Client: The North By NorthWest arts consortium

‘[Creative Concern] totally rose to the challenge and put a fantastic programme together… the course has given me fresh perspective and I have got a renewed sense of my mission here.’

00 —00 00 —00

North by NorthWestwww.nbynw.squarespace.com

WHY ARTWORKS

North by NorthWest

CONTEMPORARY VISUAL ARTS ARE ART FORMS WHICH ARE PRIMARILY VISUAL IN NATURE, SUCH AS DRAWING, PAINTING, SCULPTURE, PRINTMAKING, DESIGN, CRAFT, PHOTOGRAPHY, VIDEO, FILM MAKING AND ARCHITECTURE. THEY ARE ‘CONTEMPORARY’ WHEN THEY REFLECT CONTEMPORARY ART PRACTICES, ARE CUTTING EDGE IN STYLE OR CONTENT, OR ARE CRITICALLY ENGAGED. THIS IS THE VISUAL ART OF NOW.

ACTIVELY ENABLING APPROXIMATELY 80,000 PEOPLE PER YEAR

MORE THAN 500,000

HOSTING MORE THAN AND EVENTS EACH YEAR

(80% OF WHICH IS SPENT IN LOCAL COMMUNITIES)

LOCAL AUTHORITY INVESTMENT IN CORE RUNNING COSTS VARIES ON AVERAGE IT EQUATES TO 35P PER HEAD OF POPULATION PER YEAR

OF POPULATION PER YEAR

EMPLOYING PEOPLE FULL-TIME AND PART-TIME

12 ORGANISATIONS SERVING A COMMUNITY OF OVER

FROM CONTEMPORARY VISUAL ARTS ACROSS LANCASHIRE AND CUMBRIA

why_art_works_32pp_inner_AW.indd 2 13/9/11 10:12:44

Where are we talking about exactly? The short answer is not Manchester, and not Liverpool but the counties north of these two cities … Lancashire and Cumbria.

The North by NorthWest member organisations provide the contemporary visual arts offer for a geographical area that is home to almost two million people. This population of Cumbria and Lancashire is dispersed over 3,800 square miles of landscape (2,600 square miles of Cumbria and 1,200 square miles of Lancashire) and is a total audience equivalent to the combined populations of the cities of Manchester, Liverpool, Newcastle and Glasgow.

This area includes two of the most popular tourism destinations in the UK – Blackpool and the Lake District – so there is a massive potential audience. Cumbria, Blackpool and Lancashire attract close to 100 million visitors per year, creating over £5 billion of tourism turnover, which in turn supports 87,000 jobs1.

Because of the concentration of population, economic activity and cultural activity in Greater Manchester and Liverpool, there is a tendency to view the more rural communities to the north of these two cities as orbiting around those twin suns, rather than seeing them as proud, geographically distinct, independent and culturally significant places in their own right.

1 Source: STEAM Volume and Value 2009

Tullie House Museum and Art Gallery Carlisle

Grizedale Arts Coniston

Forestry Commission England Grizedale Forest

Abbot Hall Art Gallery, Lakeland Arts Trust Kendal

Lanternhouse Ulverston

Art Gene Barrow

Storey Gallery Lancaster

folly Lancaster

Peter Scott Gallery Lancaster

Grundy Art Gallery Blackpool

Harris Museum & Art Gallery Preston

Mid Pennine Arts Burnley

300,000 and over

100,000 and over

50,000 and over

10,000 and over

Motorways

Railways main routes

NbyNW area

NbyNW arts venues

100 million visitors per year

£5 billion tourism turnover

87,000 jobs

1

2

3

4

5

6

7

8

9

10

11

12

Venues and organisations Population of urban centres Other

Cumbria, Blackpool and Lancashire

THE NORTH BY NORTHWEST MEMBER ORGANISATIONS PROVIDE THE CONTEMPORARY VISUAL ARTS OFFER FOR A GEOGRAPHICAL AREA THAT IS HOME TO ALMOST TWO MILLION PEOPLE, A TOTAL AUDIENCE EQUIVALENT TO THE COMBINED POPULATIONS OF THE CITIES OF MANCHESTER, LIVERPOOL, NEWCASTLE AND GLASGOW.


M55

M6

M65

M61

M62

M62

2

12

9

8 7

6

5

34

1

11

10

Manchester

Bolton

LiverpoolSheffield

LeedsBradford

Newcastle upon Tyne

Morecambe

Blackburn

Carlisle

PrestonBurnley

Lancaster

Barrow-in-Furness

Blackpool

Lake District National Park

Cumbria

Lancashire

Kendal

Ulverston

06 —07

North by NorthWest Cumbria and Lancashire

N


Contemporary visual arts organisations in Cumbria and Lancashire are delivering a wide range of initiatives including re-inventing the way visitors experience historic sites, re-designing school playgrounds, breathing new life into village halls, inspiring people to engage with digital technologies, working on housing renewal projects, making forests and town centres more interesting places to visit … the list goes on.

The different approaches of the North by NorthWest member organisations should be understood in this context; as experiments in providing a contemporary visual arts culture for communities who need it.

The North by NorthWest members represent decades of investment and development work in their communities. They are a key asset through which Cumbria and Lancashire can develop its cultural vibrancy. These organisations are delivering multiple benefits to places, to the local economy and to the communities they serve. The real impact of the North by NorthWest network is that it can bring these multiple benefits and achieve remarkable things with relatively modest investment. This report demonstrates that contemporary visual arts in Lancashire and Cumbria can be a powerful tool to transform places and to provide experiences that bring tangible benefits to people, the environment where they live and the wider economy and quality of life. At their best contemporary visual arts also create an environment that attracts visitors, strengthens the tourism offer and encourages investment.

CONTEMPORARY VISUAL ARTS IN LANCASHIRE AND CUMBRIA CAN BE A POWERFUL TOOL TO TRANSFORM PLACES AND TO PROVIDE EXPERIENCES THAT BRING TANGIBLE BENEFITS TO PEOPLE, THE ENVIRONMENT WHERE THEY LIVE, THE WIDER ECONOMY AND QUALITY OF LIFE.

engages national and international artists, architects and communities to bring people together, create greater cohesion and encourage active citizenship and civic pride.Stuart Bastik & Maddi Nicholson, Installation: A Little Bit of What You Fancy Does you Good, commissioned for the Launch of the European Capital of Culture, Liverpool ‘08, 2008

why_art_works_32pp_inner_AW.indd 18 13/9/11 10:13:12 why_art_works_32pp_inner_AW.indd 19 13/9/11 10:13:13

20 —21

ENGAGING

AN

D C

ON

NEC

TIN

G C

OM

MU

NIT

IES

CREATING BETTER COMMUNITIES

TO LIVE IN

CHANGING THE WAY PLACES LOOK

CHANGING PERCEPTIONS

OF PLACES

CONNECTING COMMUNITIES TO THE WORLD

(AND VICE VERSA)

ENGAGING COMMUNITIES WITH OTHER

AGENDAS

CHANGING THE WAY PEOPLE THINK, SEE AND ACT

CREATING ART FOR ITS OWN

INTRINSIC WORTH

ATTRACTING AND RETAINING TALENT,

TRADE & INVESTMENT

ATTRACTING HIGHER VALUE TOURISTS

STIMULATING A CREATIVE ECONOMY

02

03

04

05

06

07

08

09

10

01

ECONOMIC VALUE

PLACEMAKING


Project: Brand refreshClient: IPAF

N device Copyline

Good ideas deserve to be promoted as effectively as good products: that’s where Creative Concern comes in. Creative Concern is an issues-based communications consultancy that delivers high quality, professional and imaginative marketing communications solutions and public relations to a range of clients in the public, private and voluntary sectors.

Rewind to 2003:

This is Creative Concern

Marketing

Transcript of This is Creative Concern