This is an image made by the website goodparent.pl for their “you can lose more than your patience.”

campaign against child abuse.

WHAT IT IS

The focal point of this piece is the child who is sitting in a room, in the

foreground. The remainder of the house can be found in the background; note the front door to the far left and the door just to the left of the baby.

VIEW

This image is targeted toward

parents of young children who may lose their temper

easily.

AUDIENCE

The appeal to Ethos here is to assist the seemingly

helpless child, As any caring human being

would.

APPEAL: ETHOS

The appeal to Pathos is the sympathy felt by the viewer upon looking at the picture.

APPEAL: PATHOS

Clearly children are not nearly as fragile as porcelain dolls also your child will not break

into millions of tiny little pieces if it falls.

EXAGGERATION

Upon omitting the text, what

was lost?

Through removal of the logo, message, and website the original intent

of the piece was lost.

OMISSION

COMPARE THE TWO

Does changing the gender of the baby have an impact on the message? What about how the baby is broken?

This is a strong message about the devastation experienced by abused children.

The visual of broken porcelain children says it all: children are as fragile as porcelain, and if they ‘break’ under the cruelty of child abuse, their childhood and even their whole life are

lost – more than their abusive parents’ temper.

MESSAGE

Fullerton-Batten, Jullia. You can lose more than your patience. 2009. DDB, Poland

Foundon: http://adsoftheworld.com/media/print/good_parent_boy?size=_original

CREDITS