This information is not intended as an offer to sell, or the solicitation of an offer to buy, a

franchise. It is for information purposes only. We are providing the United States FDD at your

request, and as a condition to receiving this FDD, you acknowledge that we are not representing

that the contents of the FDD will apply in any manner to our international franchise relationship,

including but not limited to any financial performance representations set forth in the FDD.

Your country of interest may have individual franchise disclosure requirements. If we elect to

engage in further sales discussions, we will fully comply with the franchise disclosure

requirements as required by law in your country/territory of interest.

INTERNATIONAL FRANCHISING OPPORTUNITIES

WITH GREAT AMERICAN COOKIES

BRAND OVERVIEW OF GREAT

AMERICAN COOKIES

Welcome to the Great American Cookies

FranchiseDiscovery Process. We have

carefully designed this exploration to allow

you to evaluate our opportunity and

determine if we are a fit to achieve your

professional and personal goals. In the first

section, we will provide you with an

overview of the opportunity and process.

PROCESS OVERVIEW

This section is designed to:

Provide Answers Questions about the Great

American Cookies Franchise Opportunity

Brand Attributes and Menu Highlights

The Great American Cookies International

Program Elements and Support

Address Key Elements to be a Great

American Cookies Master Franchisee

International Master Franchisee Profile

Next Steps

Great American

Cookies History

Founded in 1977 on the strength of an old family

chocolate chip cookie recipe, Great American

Cookies® has set the standard for gourmet cookie

sales in a fun, celebratory environment. For over

30 years, Great American Cookies has maintained

the heritage and integrity of its products by

producing proprietary cookie dough exclusively

from its plant in Atlanta. Great American Cookies is

known for its signature Cookie Cakes, trademark

flavors and menu of delectable products baked

freshin store.

Franchising w i t h

Great American Cookies

Great American Cookies is owned by Global Franchise Group, which is

a strategic brand management company with a focus on franchising.

Global Franchise Group (GFG) owns a portfolio of franchise brands that

includes quick service restaurant (QSR) franchiseconcepts:

Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®,

Pretzelmaker®, and Hot Dog on a Stick™

We currently support Master Franchisees operating in Bahrain, Guam,

Mexico, Saudi Arabia, and the United Arab Emirates

Mission: We champion brands and the people who

build them

Franchising w i t h

Great American Cookies

Because Global Franchise Group, LLC is one of

the world’s leading brand management companies,

we understand the importance of supporting all our

franchisees in everyway possible.

This deep commitment and passion for our brands

is the reason for building GFG University, ensuring

every franchisee in our brand portfolio has a level

of expertise and confidence from day one of

ownership. It takes hard work and devotion to run a

profitable business, and GFG University offers

state-of-the-art technology for initial and ongoing

training, programs and support.

The Oppor tun i ty

Great American Cookies takes pride in being the “Home of The Original Cookie Cake”. We were

the 1st cookie franchise in the United States; in fact, we’ve been manufacturing our dough in the

same plant for more than 30 years. Our original chocolate chip cookie recipe was created by the

grandmother of one of our founders. This proprietary recipe is still the basis of our cookies today.

We want you to share in the fun withus!

The Menu

Everything we make here is fresh! In addition to

our super premium, fresh baked cookies and

brownies, we offer Cookie Cakes for life’s

celebrations.

All of our Cookies and Brownies begin with

carefully tested recipes, highly controlled

production and the finest ingredients from our

batter facility in Atlanta, Georgia. Each of our

premium treats is handcrafted and baked fresh

daily in your local Great American Cookies store

From our signature Cookie Cakes to our

deliciously rich Brownies, Great American

Cookies takes the time to do it right. The end

results are the finest fresh-baked products right in

your neighborhood – perfect for every occasion

and celebration.

Cookie Flavor Profiles: Original

Chocolate Chip, Original with M&M’s

candies, Double Fudge, Chewy

Chocolate Supreme, Oatmeal Walnut

Raisin, Peanut Butter with M*M’s

candies, Peanut Butter Supreme, Pecan

Supreme, Snickerdoodle, Sugar, White

Chunk Macadamia

* Available in Regular Sized Cookies,

Colossal Cookies, Double Doozie

Cookies, Big Bite, and Big Bite Double

Doozie Cookies, and Specialty Cookies

The Core Menu

Brownie Flavors: Fudge Brownie, Fudge-nut, Cheesecake Chocolate Swirl, Cheesecake

Strawberry Swirl, German Chocolate, Red Velvet, Reese’s Peanut Butter Cup, and Domino

Cookie Cakes: Original Chocolate Chip, Sugar, Double Fudge, or Oatmeal

The Core Menu

Advantages of the

Great American Cookies Brand

Providing high quality and superior products Ownership of thesupply-chain

Freshly baked Cookie Cakes and cookies

from proprietary recipes

Innovator and leader ofsignature Cookie

Cakes

Leader in mall-based cookie system

Fun environment

Easy tooperate

Creating fondmemories

Trademarkflavors

US Brand recognition

Primarily

families with

pre-teen

childrenWomen

18-34

Mall

employees

Target Audience

Unique

Differentiators

Home of the Original Cookie Cake

Freshly baked cookies and Cookie

Cakes from a proprietary recipe

Online Cookie Cake ordering

available

All cookie dough

manufactured inAtlanta

I n t e rna t i o na l Mas te r P rog ram

E lemen ts

Our International Master Franchise program at Great American Cookies works

to connect each Master to the brand resources in disciplines including:

- Real estate, site selection criteria, design, and site

layout

- Marketing and Public Relations

- International logistics, local sourcing, and supply

planning

- Start up and ongoing operations expertise and

support

Tips for team training on customer

satisfactionand customer loyalty

Marketing support, calendar of events

and ongoing key brand building initiatives

Operations training including: P&L

management, cost of goods and labor

controls

International market launch expertise

Franchise Support

The opportunity to networkwith

experienced peers

Unparalleled franchisee training and

support through GFG University

Ongoing access to our expertise and

materials in the areas of: Business

Development, Site Selection and

Leasing, Construction, Purchasing,

Training, Store Operations,Quality Control, Promotions,Marketing,

Research andDevelopment

Marketing Calendar

Great American Cookies provides a yearly national

calendar.

International Masters have access to the current

calendar as well as the library of past promotions

that they can explore for use in their local market

This allows for customization of promotions on a

local level

Local Marketing Ki ts

Great American Cookies provides

step- by-step toolkits for local store

marketing initiatives to support:

National Promotions

Fundraising

Business-to-BusinessSales

These toolkits include

customizable marketing materials

that franchisees

can produce locally.

Social Media

Great American Cookies utilizes Facebook,

Twitter and YouTube to engage and interact

with our customers. We talk to our current

promotions and contests, driving brand

awareness. Social media allows real time

dialogue with our customers.

Instagram

Total Followers: 9,869Twitter

Total Followers: 4,474

Facebook

Total Audience: 350,600

Avg. Daily Page

Impressions: 312,438

Training 4 days of platform (in-store) training

on operational execution of business

5 days of classroom training on

operations, marketing, finance, etc.

Business and operational tools for

owners

Modules facilitated by content experts

Ongoing education and development

Engaging, interactive, high tech/high

touch

The Kitchen

INNOVATIONInnovative New Products

Value Engineering

Quality Assurance

Vendor Partnership

OVERVIEW OF

MANUFACTURINGProprietary Products

GAC Cookie Dough

Private Label Production

Vertically Integrated

Production at 30% Capacity

Built-In Supply Chain

Competitive Cost of goods

Suppor t Center

The Great American Cookies brand has dedicated Research and

Development Support focused on:

Exploring trends in the

marketplace

Continually revolutionizingour

fresh baked products

New product innovations and ensuring

each product is taken through an

extensive process to:

A state-of-the-art Innovation

Lab that provides the

foundation for this innovation

Validate operational procedures in-

store along with all other day-to-day

activities

Understand consumer demand and

the products impacton store sales

and product mix before a national

launch

Expert International Support

Great American Cookies is part of a portfolio of brands that has a proven track record of supporting over 1,100 franchised units in over 20 countries.

We offer a dedicated International Director who functions as the direct line into each brand and is your point of contact.

Provide internationally specific Market Launch services that are designed to help you realize the first unit opening are:

- Professional New Master Onboarding - New Market Launch Project Management- Supply Chain and Logistics Planning- Operations Support and Consulting- Product Approvals and Local Sourcing Expertise

How does Great American Cookies

assist me in opening the f irst unit in

my market?

Market Launch Planning- The A to Z plan of how we will transfer the

brand “Know How” to you and the countdown of activities that lead up

to the first unit opening

Supply Chain Planning- Working with each Master Franchisee group

on establishing a targeted local sourcing plan in order to reduce import

costs where applicable from the first unit

Onsite start up and training of the first unit

What kind of support can I

expect after I open the first

unit?

Ongoing Operational consultation from

the first unit until the 100th unit in regards

to front line operations and cost

improvement initiatives

Continued marketing and brand building

consultation to assist you in the growing

the brand through the introduction until

maturity

Franchise sales and development- how

to set up your market for success when

you are ready to start soliciting your own

sub franchisees

Where to bake

Site Selection

Great American Cookies is seeking locations in

primary and secondary markets that have the

below Site Criteria:

Site Criteria- Location type is a Mall and

Lifestyle centers

Minimum 60,000 population within a 10 mile

radius

Minimum 200 SF (19SM) for kiosks and 600

SF (56SM) for inline locations which can be up

to 1100 SF (111SM)

Large Anchors

Near Kid’s Concepts

Locations in line with foot

traffic

Outside of the food court or end cap of a food court

Target Venues

Regional Malls:

Kiosk

Inline

End-cap

Large Lifestyle Centers:

Pedestrian Driven

Inline

Entertainment

Airports

Entertainment Complexes

Tourist Destinations

TransportationHubs

A typical Traditional Store requires

between 400 and 1,000 square feet of space

(37- 93 square meters).

A typical modular, prefabricated Non-Traditional

Store will use between 400 and 800 square

feet of space (37-74 SM).

A typical Satellite will use between 50 and 150

square feet (5-15 SM) in a shopping center or

venue, but also will require a Traditional Store

or Non-TraditionalStore to bake cookies in

Real Estate

Considerations

Site Characteristics to

consider:

Demographics

Co-Tenancy

Traffic (drive and walk)

Accessibility

Visibility

Competition Analysis

There will be an experienced

domestic real estate

professional available to

help you with the following:

Site Selection

Site Evaluation

Demographicsand Market Analysis

Appealing Store Designs

On Mall:

Requirements:

• Between 400 and 1,000 square feet of

space (37- 93 square meters)

• Plumbing and electrical provided

• Baking is done on-site

Appealing Store Designs Non- Traditional - Kiosk

Requirements:

• Between 400 and 800 square feet of space (37-74 SM)

• Proximate plumbing and electrical lines

• Ancillary storage space recommended

• Baking done on site or off site

Appealing Store Designs

Satellite

Requirements:

• Between 50 and 150 square feet (5-15 SM)

• Requires an On Mall or Non Traditional baking

unit to provide product to the Satellite

A Sweet Oppo rtu ni t y

International Master

Franchisee Profi leWe are looking for business people who successfully operate similar businesses in their country

of interest with the ability to grow quickly via self development and sub-franchising

Successful Master Franchisees

often operate other food /retail

concepts and have experience

with other franchise concepts

Has a dedicated, English

speaking staff on the ground in

the country/territory where they

wish to operate

Financial Stability with a net

work of a minimum of $300K

USD in liquid assets

Master Franchisee candidate

will be heavily involved in the

business and act as the “Brand

Champion” within their

organization

Candidate has ability to

negotiate with landlords of

appropriate real estate to

gain sites for market

development

Charac ter is t i cs o f an Idea l Marke t

fo r In te rna t iona l Franch is ing

Product offering is attractive to local clientele

Products can be sold at local price points

Availability of appropriate real estate in the market to support growth

No import restrictions on key brand commodities such as dairy, wheat, sugar, chocolate etc.

Political and banking stability in the market to access and pay in U.S. dollars

Next Steps

Complete the International

Request for Consideration

Continue discovery discussions with

the International Director on the

inputs to complete your business plan

Receive terms from Great

American Cookies via Letter of

Intent (LOI)

Complete and refine your business

plan based on the mutually agreed

upon business terms

Thank you for completing your review

of the Great American Cookies Virtual

Brochure! We look forward to working

with you towards joining our

franchisee team!