this beauty is a beast - Digital camera, camera, SLR, lenses, … · 2016-01-26 · page 06 page 07...

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this beauty is a beast

Transcript of this beauty is a beast - Digital camera, camera, SLR, lenses, … · 2016-01-26 · page 06 page 07...

Page 1: this beauty is a beast - Digital camera, camera, SLR, lenses, … · 2016-01-26 · page 06 page 07 Photo graphy can stop time for a moment. PH otos: people/ tomo brejc PH otos: StillS

t h i s b e a u t y

i s a b e a s t

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The Jaguar E-Type and the Ford Mustang. Steve McQueen and

Brigit te Bardot. The Beatles and The Roll ing Stones. The 1960s

brought us a number of objects of desire. There is probably no

other decade that wil l go down in (cultural) history l ike this. It

should come as no surprise that an OLYMPUS PEN-F was sold

during these times, and for the f irst time, too. With a new version

of the PEN-F OLYMPUS revives the 1960s – only does it better.

The new PEN-F combines timeless design with 80 years of camera

history and technical innovations. Before using this handcraf ted

piece of technical mastery, you should always remember one

thing: this beauty is a beast.

The birth of a beast. // First drafts of the Olympus PEN-F

PEN - F page 02 page 03

why the fP H otos: p eo p l e / to m o b r e j c - S t i l l S /s t e P H a n Lu c i u s Le m k e

A unique piece of crAftsmAnship. our most extrAordinAry cAmerA. A story thAt hAs to be told.

see the beauty heritage

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When you start to Work on a neW

product, What inspires you?

It’s not necessari ly a camera that inspires

and stimulates me. It can be an antique

watch, an ink pen, a beauti fu l bag or an

expensive piece of equipment. These were

the things that inspired me in designing the

new PEN-F. They are al l things that have

a lengthy l i fet ime, and I love i t when you

have a product that gets more valuable

af ter several years.

What Was the major challenge

during the design process?

Def ining the exact posit ion and the sizes

of the Creative Dial and the other buttons.

Every detai l has to be user-fr iendly: so

per fect that a user never wants the camera

out of his hands. To design the camera in

such a way that no screws showed was

also a chal lenge. This ra ises the qual i ty

to the l imit. In shor t, the major chal lenge

was our demand to create a real mas-

terpiece. And I think we achieved this.

What is your FaVorite

design oF pen-F?

The sty le of the ON / OFF d ia l and the

per ipheral v iewf inder. It ’s the very f i rst

t ime that an OLYMPUS PEN has a v iew-

f inder that is n o t h i d d e n i n t h e b o d y.

W i t h my d e s i g n , I wanted to te l l the

wor ld how special i ts v iewf inder is.

hoW much oF the design oF

the old pen-F is leFt?

You can sti l l see how much the previous

PEN-F inf luenced the new version of the

camera. The design of the f irst PEN-F was

modif ied to achieve per fect usabi l i ty and

today’s digital photography needs. To me,

i t was impor tant to rebui ld the design by

keeping the identi ty and essence of the

OLYMPUS PEN ser ies.

s e e t H e b e a u t y

P ro d u c t d e s i g n e r : tA K e S H i N oA H A R A

page 04 page 05

interview

f i r s t

t H e r e w a s a

v i s i o n

PEN - Fsee the beauty interview

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page 06 page 07

Photographycan stop time for a moment.

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P H otos: S t i l l S /s t e P H a n Lu c i u s Le m k e

PEN - Fsee the beauty gallery

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t h i s b e a u t y

i s a b e a s t

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C r e at iv e D ia l

The new OLYMPUS PEN-F has a lot to of fer: With the new Creative Dial you get direct access to two

new features that have never been used before in combination with a camera: the Monochrome Prof i le

Control and the Color Prof i le Control.

With the Monochrome Prof i le Control you can set di f ferent ef fects – l ike the Monochrome-Fi l ter-Ef fect

that imitates classical photo f i l ters and also includes a gradation curve. Would you l ike to have darker

shadows or a br ighter l ight? A piece of cake with this new feature of the OLYMPUS PEN-F.

With the Color Prof i le Control, you can change the color saturation of 12 di f ferent colors. A user who

has f ind his favor i te set t ings can reuse i t again and again and is able to take pictures in their own sty le.

With the Creative Dial you can also choose between 14 Ar t Fi l ters and get access to the Color Creator.

And thanks to the new inter face, choosing these ef fects is faster and clearer than ever – even at the

very moment of tak ing a picture. One more step in the innovation history of OLYMPUS.5

the strength of innovAtion.

page 11

under the

hoodm e e t

t H e b e a s t

2In general, image qual i ty is af fected by the lens,

the processor, and the sensor. For the OLYMPUS

PEN-F we created a four th factor: the 5-axis image

stabi l ization. Thanks to that feature, you can work

over a lengthy per iod with low sensitiv i t ies, so that

i t is much easier to take a photo without blurr ing.

Fur thermore, the new image sensor that is intro-

duced by OLYMPUS with the new PEN-F benef i ts

the image qual i ty. Twenty mi l l ion pixels ensure a

resolution that leaves nothing to be desired.

Another feature of the camera: the 50M HighRes

Shot. This high res modus was especial ly created

for the work with tr ipods and sti l l l i fes. Get t ing

eight shots by tak ing one picture increases the

resolution and leads to clear and cr isp detai ls.

F inest mater ia ls and for the demand for the

highest quality, combined with a timeless design,

make for an extraordinary camera. But design is

more than good-looking. A key aspect of product

design is that i t must have an easy handl ing –

especial ly in photography.

C r a f t s m a n s h i p & D e s ig nsmArt is the new sexy.

i m ag e qua l it y

cApture the moment in first clAss.

3

4

The first OLYMPUS PEN with an electronic viewfinder in a rangefinder style – the High Visibility Viewfinder. The advan-

tage: the effects of all features like the Art Filters or the Monochrome Profile Control can be examined before you take a

photo with a certain setting. Moreover, with the new viewfinder you can see if your photo is going to be underexposed

or overexposed, which gives you the chance to take countermeasures.

Quick Response – an important feature of this camera. Af ter all, you

appreciate a camera that takes a picture in the very moment you

press the shutter button. No one l ikes those cameras that take a

picture when the moment you wanted to remember forever is over.

That is why the response time of the OLYMPUS PEN-F is stunningly

short. And since everyone l ike to compete: no other camera has a

shorter release time.

h ig h v i s i b i l it y v i e w f in D e r

qu iC k r e s p on s e

it’s the speed thAt counts.

seek And find.

1PEN - F page 10

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meet the beast technical features

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page 12 page 13

“photography can change the perspectives.”

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P H otos: S t i l l S /s t e P H a n Lu c i u s Le m k e

PEN - Fsee the beauty gallery

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big boys’toys

big boys’style

M . Z U I KO D I G ITA L 17mm 1:1 . 8

C am e r a B ag C B G -11P R

M . Z U I KO D I G ITA L 2 5 mm 1:1 . 8

E x t r a h andg r ip E C G - 4

M . Zu iko D ig i t a l 12 mm 1: 2 . 0

Wr ap p ing C lo t h C S - 4 8 P R

M . Z U I KO D I G ITA L E D 75 mm 1:1 . 8 S hou l de r S t r ap C S S -S12 0 L

page 15

de sign e d t o m e e t t h e n e e d s o f pho t o g r A ph e r s.

you’v e A sk e d f o r i t.

finest equipment needs excel lent accessor ies. so don’t be afraid

to be a l it t le more sophist icated.

Do you need more character, skills, or a dif ferent kind

of v iew? Wel l, then i t ’s t ime for an upgrade. For de-

cades, the ZUIkO lenses have stood for extraordinary

craftsmanship and performance. The same dedication

and highest demands for quality have naturally been

inherited by the new new M. ZUIkO lenses.

PEN - F page 14

image sensor Number of pixels 20 MP / 50 M HighRes Shot

image stabilisation system Type / Per formance Built- in 5-axis / 5.0 EV

Finder Type / Number of dots Electronic Viewfinder, 2.36M dots Field of view / Viewfinder magnif ication 100% / 1.23x (0.67 x 35 mm equiv.)

monitor 3.0-inch vari-angle touch monitor, 1037K dots resolution

autoFocus (aF) Contrast AF with 81 AF points shutter Shutter speed up to 1/16,000 sec. Flash sync speed 1/250 sec.

sequential shooting Frames per second S-AF / C-AF 10 / 5

color proFile control Can set the saturation level from -5 ~ +5 for each of the 12 colours. Hold the setting each of 3 presets* (COLOUR1 / COLOUR2 / COLOUR3) *Can be hold the highlight and shadow control set ting

monochrome proFile control Colour Fi lter Ef fect: 8 colours (Red, Orange, Yellow, Yellow-green, Green, Cyan, Blue, Magenta) with 3 levels of intensity

Shading Ef fect: -5 ~ +5 Fi lm Grain Ef fect: Low / Medium / High Pict. Tone: Sepia / Blue / Purple / Green Can program 3 presets* (MONO1 / MONO2 / MONO3)

art Filter Ar t Fi l ter (Variation / Ar t Ef fect) Pop Ar t ( I, I I / a.b.c.d.e.f.) Sof t Focus ( - / c.e.) Pale & Light Colour ( I, I I / a.b.c.d.f.) Light Tone ( - / d.f.) Grainy Fi lm (I, I I / b.c.d.g.h) Pin Hole ( I, I I , I I I / d.) Diorama ( I, I I / d.) Cross Process ( I, I I / b.c.d.f.) Gentle Sepia ( - / a.b.c.d.f.) Dramatic Tone ( I / b.c.d.e.f.) ( I I / b.c.d.e.f.g.h) Key Line ( I, I I / a.b.c.d.e.) Watercolour ( I, I I / a.b.c.d.) Vintage ( I, I I , I I I / a.b.c.d.e.f.i ) Par tial Colour ( I, I I , I I I / a.b.c.d.e.f )

Detai l of Ar t Ef fect a. Sof t Focus Ef fect b. Pin Hole Ef fect c. White Edge Ef fect d. Frame Ef fect e. Star Light Ef fect f. Blur Ef fect (Top & Bottom, Lef t & Right) g. B&W Ef fect (None, Yellow, Orange, Red, Green) h. Pict. Tone (None, Sepia, Blue, Purple, Green) i. Shade Ef fect (Top & Bottom, Lef t & Right)

color creator Colour pattern: 30 colors / Saturation setting -4 ~ +3

moVie Movie recording 1920 x 1080 60p, 50p, 30p, 25p, 24p Time Lapse Movie 4K, Full HD

Wi-Fi Function Wireless shooting, image sharing, GPS tagging

dimensions / Weight Dimensions (WxHxD) 124.8 mm x 72.1 mm x 37.3 mm Weight ( inlc. battery and memory card) Approx. 427 g

meet the beast specifications

Share your images w i th your f r i ends v ia tab le t o r smar tphone – easily connected to your PEN-F. Find out more about the app and support at: www.olympus-europa.com/OIShare

meet the beast lenses&accessoiries

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PEN - F

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Focus on every detail

and create your own piece of

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Not a l l products are sold in a l l regions. Speci f icat ions and appearances are subject to change without any not ice or obl igat ion on the par t of the manufacturer. The colours of products pr inted here in may di f fer f rom those of the actual products. The data here in is accurate as of January 2016. The latest speci f icat ions are ava i lable f rom www.olympus-europa.com. A l l t rademarks are acknowledged, and are the proper ty of the i r respect ive owners.

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tA K e S H i N oA H A R A