Thinking patterns of users during content tagging in social media sites
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Transcript of Thinking patterns of users during content tagging in social media sites
Thinking Patterns of Users during Content Tagging in Social Media Sites
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Aravind Sesagiri Raamkumar
Pilot Study
AgendaResearch objectives
Significance of the research
Proposed methodology
Fieldwork
Initial findings
Non-Textual Tagging
Textual Tagging
Research Objectives Explore key themes that characterize the thought process of users during
content tagging in social media sites
To use qualitative research methods to validate the key findings of quantitative & other research studies on tagging behavior:-Tagging motivations vary across different tagging systems
Majority of users tend to be categorizers than describers
Tagging system enhancements (ex: Tag Recommenders) have a significant impact on user’s tagging behavior
(Strohmaier, 2009)
Categorizer or Describer?Public use or Personal use?Consistent or Inconsistent?
Formal vs. Informal?
a small but important note…
Tagging in FB with person and place names is not free-text tagging!
Significance of the ResearchSupposedly, first of its kind in qualitative research studies
Finding out new themes hitherto unattained by other research methodologies
Understanding the literacy level of users on the topic of content taggingSo as to emphasize the need for education
Providing an entry point for ontology extraction from folksonomies
Methodology
Build-up to
topic
selectio
n
•Researcher motivations – related to core research areas (Folksonomy and Ontologies)
•Brief idea of a potential topic
Literature
Review
•Survey of literature within discipline
•In this case, it was outside the discipline
Framin
g the topi
c
•Arriving at the research objectives of the topic in hand
Approac
h selectio
n
•Validating the applicability of different research approaches
•Selection of the appropriate approach - Mixed methods
Sampling and Questions
•Selecting sampling method - Convenience!
•Questions for the interview based on research objectives
•Selection of content for tagging exercise
For tagging exercise, certain resources (content) selected on the potential of evoking multiple interpretations
• Images and web pages used for the exercise can be got from this link
Tagging Exercise
Participant observation
Interview
Fieldwork Two pilot interviews within this pilot study
• To evaluate the appropriateness of interview questions• To evaluate the effectiveness of the tagging exercise• To determine the flow of activities
Interviews and tagging exercise conducted in natural settings
Semi-structured Interviews conducted in native language
Transcription process and analysis• Major issues and categories (themes) identified from each transcription
immediately after each interview – concurrent interviewing and analysis
Initial set of questions
Tagging exercise
2nd set of questions
Analyzing user assigned tags
Last set of questions
Initial Findings Main Themes
Users have a natural desire to describe non-textual content rather than textual content -> Hence can’t say users tend to be categorizers than describers in general, but…
Users’ tagging behavior consciously changes based on content type and not based on the system -> Tagging behavior change across systems is an implication!
Users' natural flow of thought is affected by tag enhancement features -> Perhaps, slight UI changes needed
Users’ (lack of ) understanding of the entire tagging lifecycle is clearly seen in their perception of the whole process -> Most users (at least Asians) are in need of education
Users think to add tags mainly for public usage and not for personal usage -> Goes with the expectations of tagging as an activity
Average of three to four tags added per resource - As per NORM
Tagging as an activity doesn’t seem to demand persuasion!
Issues & NotesUnsaturated potential themes Users’ tagging behavior is (in)dependant [of/on] personal life experiences Users’ tagging behavior changes from casual to formal in professional environments
Issues Observation is an inappropriate method for this topic Tagging is an activity that normally demands very less attention from users in real word settings
=>High probability of showcasing idealistic behavior during tagging exercise Lack of a representative sample Volume of content (ex: images) tagged, determines the validity of theme 1
Retort to theme 2 =>
High
HighLowVolume of images uploaded
Categorization behavior
Future Work A case study approach concentrating on a group of users (perhaps pilot users for a new
tagging based system) could be employed during the Requirements phase
Content analysis and questionnaires are the appropriate methods for analyzing large samples (n=1000+) along with a few personal interviews – Triangulation
Non-English social media sites could be brought into the purview
Thank You
Q & A