Thinking outside the cube: Attracting & retaining talent

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Thinking outside the cube: Attracting & retaining talent Cat Leaver | Head of Strategy | We are AD @C_Leaver

Transcript of Thinking outside the cube: Attracting & retaining talent

Thinking outside the cube:

Attracting & retaining talent

Cat Leaver | Head of Strategy | We are AD

@C_Leaver

The UK Digital Landscape

47k+ digital technology companies in UK

1.45m are employed be digital companies

74% of tech businesses are outside London

Digital employment due to grow 5.4% by 2020

98% of digital co.s are classed as small businesses

The UK Employment Landscape

Unemployment continues to fall (to just 5.7% of working

population) and wage growth has now outpaced inflation

45k jobs in digital alone currently being advertised

Women in full-time work earn 9.5% less than counterparts

30%+ UK businesses owned by women (small / micro)

19% of global board seats occupied by women

UK POPULATION

49% 51% men women

Gender Gap

So What?

As women surpass men in educational attainment in

most regions, they represent an incredible talent

pool and national resource

If skills of women in UK were fully utilised we could

deliver economic benefits of £15bn - £21bn per

annum

Companies with a gender balanced management

team had 17% higher stock growth 2005 – 2007 &

double average operating profit

Assumptions

Why is Tech so Male Heavy?

It’s not a very female-friendly industry

Girls are getting the grades in science & tech in school but not entering into these roles

We need a serious industry rebrand!

The Right Person for the Job

CHALLENGE

9k tech roles in every industry

These roles are worth £3bn to the Scottish economy

We need a wider talent pool to fill these roles

SOLUTION

We need to make these roles more appealing to male and female demographics

Change the perception of the industry

A New Tech Industry

Digital has the ability to change the course of the world and have real

lasting impact. We need to endorse its wider impacts and appeal:

+ Healthcare

+ Medical research

A New Tech Industry

+ Food & Cooking

Andrea Cutright & Hillary

Mickell (Co-Founders,

Foodily)

Co-founded Foodily, a digital

solution bringing together a

continuous feed of recipes from

across the web that your

friends have discovered.

Foodily raised $5M in venture

funding from Index Ventures in

2010.

A New Tech Industry

It needs to be sexier

It needs to be more accessible

It needs to show a commitment to investing in the continuous

development of home-grown talent

A New Tech Industry

If all else fails…

THANK YOU