Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented...
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![Page 1: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/1.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Social NetworkingMeasuring ROI
SlideShare.net/ParamoreRedd
![Page 2: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/2.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Hi.
![Page 3: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/3.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher
![Page 4: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/4.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Paramore|Redd Online Marketing
![Page 5: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/5.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
We're a full-service interactive agency in Nashville with happy and successful
clients all across America.
![Page 6: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/6.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Online Strategy | Planning
Website Design | Development
Online Media Planning
Email Marketing Design and Development
Display (Banner) Advertising Design and Development
Search Engine Marketing (SEO & PPC)
Application Design and Development
Mobile Marketing
Social Marketing
![Page 7: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/7.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Online Strategy | Planning
Website Design | Development
Online Media Planning
Email Marketing Design and Development
Display (Banner) Advertising Design and Development
Search Engine Marketing (SEO & PPC)
Application Design and Development
Mobile Marketing
Social Marketing
![Page 8: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/8.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 9: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/9.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 10: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/10.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 11: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/11.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 12: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/12.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 13: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/13.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
I’m trying to gain credibility through logos.
![Page 14: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/14.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2002
![Page 15: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/15.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 16: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/16.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
I’m done with logos.
![Page 17: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/17.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
6.5
![Page 18: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/18.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2005
![Page 19: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/19.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2nd
![Page 20: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/20.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
20-ish
![Page 21: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/21.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Simple. Clear. Focused on
Results.
![Page 22: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/22.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 23: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/23.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 24: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/24.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 25: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/25.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 26: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/26.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Social NetworkingMeasuri
ng ROISlideShare.net/ParamoreRedd
![Page 27: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/27.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Have a Facebook Fan Page?
![Page 28: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/28.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 29: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/29.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Familiar with Hootsuite?
![Page 30: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/30.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Have done a search on Google?
![Page 31: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/31.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 32: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/32.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 33: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/33.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 34: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/34.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Approach Social Planning
![Page 35: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/35.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Define Your Goals
![Page 36: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/36.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Define Your Audiences
![Page 37: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/37.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Goals
Messages
Audiences
![Page 38: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/38.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Goals
![Page 39: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/39.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
realisticmeasurable
key performance indicators
A Good Goal is...
![Page 40: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/40.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
awarenessmembers
clientsproduct salesservice salessubscriptions
new customer leadsdonationsreferrals
![Page 41: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/41.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
RETENTIONRETENTION
AWARENESSAWARENESS
ACQUISITIONACQUISITION
CONVERSIONCONVERSION
![Page 42: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/42.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 43: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/43.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Heads in beds.
![Page 44: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/44.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
December ’08
![Page 45: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/45.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 46: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/46.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Facebook Referral Traffic to tnvacation.com
Month VisitsPages/Visit
Total Pagevie
ws
New Visits
Vacation Guide Request
Electronic Guide Request
12/08 24 3.33 79.92 50% 0 0
12/09 452 2.66 1202.32 67% 0 0
12/10 463 2.4 1111.2 72% 36 7
4/11 979 2.29 2241.91 73% 13 2
![Page 47: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/47.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Is that good?
![Page 48: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/48.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Heads in Beds.
![Page 49: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/49.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 50: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/50.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 51: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/51.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 52: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/52.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
= 1 conversion
![Page 53: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/53.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Facebook Referral Traffic to tnvacation.com
Month VisitsPages/Visit
Total Pagevie
ws
New Visits
Vacation Guide Request
Electronic Guide Request
12/08 24 3.33 79.92 50% 0 0
12/09 452 2.66 1202.32 67% 0 0
12/10 463 2.4 1111.2 72% 36 7
4/11 979 2.29 2241.91 73% 13 2
![Page 54: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/54.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2010Faceboo
kTwitter Flickr
YouTube
MySpace
BlogTotal
s
Visits 9258 487 24 17 95 2331011
4
% New 72% 58% 79% 76% 87% 63%72.5
%
Pageviews
19257 2683 87 49 590 8882355
4
Guide Requests
575 13 0 1 6 5 600
Conversion Rate
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
![Page 55: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/55.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2010Faceboo
kTwitter Flickr
YouTube
MySpace
BlogTotal
s
Visits 9258 487 24 17 95 2331011
4
% New 72% 58% 79% 76% 87% 63%72.5
%
Pageviews
19257 2683 87 49 590 8882355
4
Guide Requests
575 13 0 1 6 5 600
Conversion Rate
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
![Page 56: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/56.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2010Faceboo
kTwitter Flickr
YouTube
MySpace
BlogTotal
s
Visits 9258 487 24 17 95 2331011
4
% New 72% 58% 79% 76% 87% 63%72.5
%
Pageviews
19257 2683 87 49 590 8882355
4
Guide Requests
575 13 0 1 6 5 600
Conversion Rate
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
![Page 57: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/57.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2010Faceboo
kTwitter Flickr
YouTube
MySpace
BlogTotal
s
Visits 9258 487 24 17 95 2331011
4
% New 72% 58% 79% 76% 87% 63%72.5
%
Pageviews
19257 2683 87 49 590 8882355
4
Guide Requests
575 13 0 1 6 5 600
Conversion Rate
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
![Page 58: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/58.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2010Faceboo
kTwitter Flickr
YouTube
MySpace
BlogTotal
s
Visits 9258 487 24 17 95 2331011
4
% New 72% 58% 79% 76% 87% 63%72.5
%
Pageviews
19257 2683 87 49 590 8882355
4
Guide Requests
575 13 0 1 6 5 600
Conversion Rate
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
![Page 59: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/59.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2010Faceboo
kTwitter Flickr
YouTube
MySpace
BlogTotal
s
Visits 9258 487 24 17 95 2331011
4
% New 72% 58% 79% 76% 87% 63%72.5
%
Pageviews
19257 2683 87 49 590 8882355
4
Guide Requests
575 13 0 1 6 5 600
Conversion Rate
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
![Page 60: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/60.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2010Faceboo
kTwitter Flickr
YouTube
MySpace
BlogTotal
s
Visits 9258 487 24 17 95 2331011
4
% New 72% 58% 79% 76% 87% 63%72.5
%
Pageviews
19257 2683 87 49 590 8882355
4
Guide Requests
575 13 0 1 6 5 600
Conversion Rate
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
![Page 61: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/61.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
$60,000.
![Page 62: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/62.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
RETENTIONRETENTION
AWARENESSAWARENESS
ACQUISITIONACQUISITION
CONVERSIONCONVERSION
![Page 63: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/63.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2010 Totals $60,000 Values
Visits 10,114 $20,000 $1.98
Page Views 23,554 $20,000 $0.85
Guide Requests
600 $20,000 $33.33ACQUISITIONACQUISITION
AWARENESSAWARENESS
RETENTIONRETENTION
![Page 64: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/64.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2010 Totals $60,000 Values
Visits 10,114 $20,000 $1.98
Page Views 23,554 $20,000 $0.85
Guide Requests
600 $20,000 $33.33ACQUISITIONACQUISITION
AWARENESSAWARENESS
RETENTIONRETENTION
![Page 65: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/65.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2010 Totals $60,000 Values
Visits 10,114 $20,000 $1.98
Page Views 23,554 $20,000 $0.85
Guide Requests
600 $20,000 $33.33 ACQUISITIONACQUISITION
AWARENESSAWARENESS
RETENTIONRETENTION
![Page 66: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/66.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
$60,000?
![Page 67: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/67.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Never Going to Happen.
![Page 68: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/68.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 69: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/69.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
100 tickets
![Page 70: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/70.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
The Takeaway
![Page 71: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/71.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Define a Goal on Day 1
![Page 72: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/72.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
• Increased number of brand mentions for a specific product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place • Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankings
Key Performance Indicators
• Change in sentiment• Time spent with distributed content• Increase in website traffic • Increase in website referral traffic from social
sites to your website• Surveys taken, polls taken• Contest entries• Increase in customer satisfaction• Research and development time saved• Cost savings from traditional advertising• Change in conversion rate• Increased attendance
![Page 73: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/73.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Realistic.
![Page 74: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/74.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Just because you build it...
![Page 75: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/75.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
X many likes
![Page 76: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/76.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Audiences
![Page 77: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/77.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 78: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/78.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
More than 500 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook
![Page 79: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/79.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 80: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/80.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 81: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/81.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 82: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/82.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 83: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/83.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 84: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/84.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 85: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/85.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
There are 75 Million Twitters users Worldwide
140 Million Tweets per day
7% of Americans
27 followers
more educated & rich
![Page 86: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/86.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Twitter plays an active role in purchasing
decisions.
42% of Twitter users rely on this channel to
learn about new products/services, and 41%
of them share opinions about
products/services via Twitter.
![Page 87: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/87.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
67% of Twitter users are more likely to buy brands that they "follow".
![Page 88: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/88.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Companies that use Twitter average 2x more leads per month than those that do not.
![Page 89: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/89.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 90: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/90.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 91: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/91.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 92: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/92.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 93: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/93.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 94: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/94.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 95: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/95.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 96: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/96.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
establish yourself as an expert
provide a catered message
search rankings
![Page 97: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/97.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 98: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/98.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 99: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/99.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 100: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/100.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 101: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/101.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 102: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/102.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 103: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/103.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 104: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/104.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Messages
![Page 105: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/105.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Content Creation
![Page 106: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/106.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
SCARY.
![Page 107: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/107.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Repurposing Content
![Page 108: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/108.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 109: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/109.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 110: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/110.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 111: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/111.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 112: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/112.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 113: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/113.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Brand Loyalty
![Page 114: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/114.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Mutually Beneficial Relationship
![Page 115: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/115.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 116: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/116.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 117: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/117.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Fresh
![Page 118: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/118.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 119: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/119.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 120: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/120.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
PageModo.com
![Page 121: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/121.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 122: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/122.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 123: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/123.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
the off season
![Page 124: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/124.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 125: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/125.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
side note
![Page 126: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/126.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 127: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/127.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Consistency
![Page 128: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/128.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 129: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/129.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
If you do thing.1
![Page 130: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/130.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 131: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/131.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 132: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/132.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Twitter Profile StatsTwitter Profile StatsProfile SummaryProfile Summary
Mentions by InfluencersMentions by Influencers
Compare Keywords Compare Keywords
Follower GrowthFollower Growth
Twitter SentimentTwitter Sentiment
Owly Aggregated Click StatsOwly Aggregated Click StatsSummary StatsSummary StatsClicks by RegionClicks by RegionTop ReferrersTop ReferrersMost Popular LinksMost Popular LinksCompare Summary StatsCompare Summary Stats
Facebook InsightsFacebook Insights
SnapshotSnapshotDaily LikesDaily LikesGender and AgeGender and AgeRegional StatsRegional StatsDaily Post Daily Post FeedbackFeedbackDaily Page ActivityDaily Page ActivityCompare Daily Compare Daily LikesLikes
Google AnalyticsGoogle Analytics
Twitter to Web ConversionTwitter to Web ConversionRegional Site Traffic - Map OverlayRegional Site Traffic - Map OverlayTraffic SourcesTraffic SourcesTop ContentTop ContentSparklinesSparklines
![Page 133: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/133.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
![Page 134: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/134.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
If you can handle 5 things...
5
![Page 135: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/135.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Write down your goals.
• Identify those that are trackable.
• Identify trackable key performance indicators that the non-trackable goals are being met.
Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly.
Get setup in Google Analytics and spend the time to get a report that provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions.
Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly.
Track the time and resources being used to keep your social campaign going. Compare that cost to the cost it would've taken to garner that type of authentic engagement through other types of media.
2
1
3
4
5
![Page 136: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/136.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Write down your goals.
• Identify those that are trackable.
• Identify trackable key performance indicators that the non-trackable goals are being met.
Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly.
Get setup in Google Analytics and spend the time to get a report that provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions.
Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly.
Track the time and resources being used to keep your social campaign going. Compare that cost to the cost it would've taken to garner that type of authentic engagement through other types of media.
2
1
3
4
5
![Page 137: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/137.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Write down your goals.
• Identify those that are trackable.
• Identify trackable key performance indicators that the non-trackable goals are being met.
Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly.
Get setup in Google Analytics and spend the time to get a report that provides you with information on the conversions occurring on your website, and the referral traffic eliciting those conversions.
Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly.
Track the time and resources being used to keep your social campaign going. Compare that cost to the cost it would've taken to garner that type of authentic engagement through other types of media.
2
1
3
4
5
![Page 138: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/138.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Write down your goals.
• Identify those that are trackable.
• Identify trackable key performance indicators that the non-trackable goals are being met.
Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly.
Get setup in Google Analytics and spend the time to get a report that provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions.
Monthly (or at least quarterly) do a deep dive into what content elicited the most feedback, and adjust your content accordingly.
Track the time and resources being used to keep your social campaign going. Compare that cost to the cost it would've taken to garner that type of authentic engagement through other types of media.
2
1
3
4
5
![Page 139: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/139.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Write down your goals.
• Identify those that are trackable.
• Identify trackable key performance indicators that the non-trackable goals are being met.
Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly.
Get setup in Google Analytics and spend the time to get a report that provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions.
Monthly (or at least quarterly) do a deep dive into what content elicited the most feedback, and adjust your content accordingly.
Track the time and resources being used to keep your social campaign going. Compare that cost to the cost it would've taken to garner that type of authentic engagement through other types of media.
2
1
3
4
5
![Page 140: Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter](https://reader033.fdocuments.in/reader033/viewer/2022060109/55548858b4c90548358b5154/html5/thumbnails/140.jpg)
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Thank YOU!
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
SlideShare.net/ParamoreRedd