Thinking Outside the Box
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Transcript of Thinking Outside the Box
![Page 1: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/1.jpg)
The Social Media Movement
![Page 2: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/2.jpg)
Agenda
Reaching and working with the digital generation
Partnerships drive traffic Get noticed and get engaged Digital tools you still need
![Page 3: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/3.jpg)
There is NO “power”
of Social Media
![Page 4: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/4.jpg)
There IS power in
Relationships
![Page 5: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/5.jpg)
Social Media can help you
build stronger relationships
with more people
![Page 6: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/6.jpg)
Growth of digital campaigns…
![Page 7: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/7.jpg)
Political spending on digital advertising
![Page 8: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/8.jpg)
Comparatively…
![Page 9: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/9.jpg)
The digital generation
“Y”
![Page 10: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/10.jpg)
As of 2010 – 100 MILLION Strong
![Page 11: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/11.jpg)
Tips for engaging Gen Y
• Embrace EVERYTHING green
• Encourage small giving
• Host events specifically for Gen Y
• Reserve a seat at the planning table
• Relate your cause to their future
• Give quick and easy ways they can get involved
• Connect on multiple channels
![Page 12: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/12.jpg)
Average donations by Age
![Page 13: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/13.jpg)
Partnerships drive traffic
(we all need new friends)
![Page 14: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/14.jpg)
Use the power of group buying
![Page 15: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/15.jpg)
Make a Wish Perfect 10 Challenge
8,173 people ‘like’ this
![Page 16: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/16.jpg)
Kohl’s for Kids
![Page 17: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/17.jpg)
Getting Noticed Online
![Page 18: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/18.jpg)
Go BIG or go home
![Page 19: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/19.jpg)
How can you…
• Make them laugh
• Make them angry
• Amuse and Amaze
• Make them feel like they belong
![Page 20: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/20.jpg)
Give a simple and clear call to action
Join my Club
![Page 21: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/21.jpg)
Make it easy to register
![Page 22: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/22.jpg)
Digital tools for your back pocket…
![Page 23: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/23.jpg)
Tag Everything
![Page 24: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/24.jpg)
Google Bomb
![Page 25: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/25.jpg)
Effective Email
• Already believe in your cause
• Drive people to specific action– Attend an event– Invite a friend– Donate now– Share this email with
![Page 26: Thinking Outside the Box](https://reader033.fdocuments.in/reader033/viewer/2022061117/54676175af79599b108b49a7/html5/thumbnails/26.jpg)
Thank you!
Cyndee Woolley(239)571-3174
[email protected]/in/CyndeeWoolleywww.facebook.com/CyndeeWoolley
http://Twitter.com/cmwooll