Thinkbox Topline Telly Issue 4: January-June 2007

Thinkbox Topline Telly

Issue 4: January-June 2007

viewing summary

•Commercial impacts up 3.3% year-on-year for the 1st half 2007

•Commercial viewing hours continue to grow, we watch 2.26 hours of commercial TV every day

0

5

10

15

20

25

30

35

40

2002=base 2003 2004 2005 2006

inds

abc1s

16-24s

16-34s

hwch

Impacts rising amongst all audiences

Source: BARB/DDS

% increase since 2002

Year

0

50

100

150

200

250

300

350

400

450

inds abc1s 16-24s 16-34s hwch

1st half 2006

1st half 2007

Commercial impacts see continued growth overall

Source: BARB/DDS

millions

audience

+3.3%

+3.4%

+5.2%

+0.04%

-1.5%

2.67

2.05

1.811.89

2.21

2.67

2.03

1.821.93

2.26

0

1

2

3


Average 1st halfyear viewing hrssince 2002

1st half 2007viewing

Source: BARB/Infosys

ave. hours per day

audience

Viewing to commercial channels shows marginal growth

4.13

3.07

2.63

3.29

3.67

4.07

2.97

2.58

3.29

3.65

0

1

2

3

4

5


Average 1st halfyear viewing hrssince 2002

1st half 2007viewing

Total broadcast viewing (including the BBC) remains relatively stable


ave. hours per day

audience

Commercial share will continue to grow as we

head towards digital switchover By 2012 weekly share should increase by c.10%


0

10

20

30

40

50

60

70

80

90

2001 2002 2003 2004 2005 2006 1stHalf2007

… … … … 2012Year

Ave

rage

wee

kly

shar

e (%

)

Inds ABC1s 16-24s

Share by Channel for 1st half 2007

Source: BARB/Infosys. *Note that total commercial and BBC does not equate to 100% due to unreported channels & home shopping

Channels Individuals ABC1s 16-24s 16-34s HSW CH

BBC1 22.12 24.64 15.59 16.53 18.08

BBC2 8.66 9.5 5.6 6.19 5.62

BBC TOTAL 34.04 37.18 25.17 26.9 28.98

ITV1 19.23 17.38 13.76 14.19 17.62

ITV2 1.59 1.4 2.68 2.45 2.6

ITV TOTAL 22.93 20.6 18.22 18.47 22.23

CH4 9.04 9.53 11.81 11.15 9.45

E4 1.17 1.42 3.3 2.59 1.69

Film4 0.57 0.61 0.63 0.66 0.54

C4 TOTAL 11.4 12.3 17.18 15.68 12.46

Five 5.35 4.48 5.37 5.17 5.14

Five Life 0.31 0.26 0.48 0.47 0.49

Five US 0.44 0.32 0.64 0.55 0.45

Five TOTAL 6.1 5.05 6.48 6.19 6.08

Sky One 1.03 1.01 1.55 1.66 1.44

Sky Sports 1 1.53 1.89 1.8 1.8 1.1

Total Sky channels (exc other sales) 6.44 7.08 8.55 8.58 6.84

Share by Channel for 1st half 2007

Channels Individuals ABC1s 16-24s 16-34s HSW CH

Hallmark 0.42 0.44 0.3 0.34 0.35

Sci-Fi Channel 0.3 0.25 0.27 0.38 0.4

Discovery 0.22 0.19 0.24 0.29 0.25

SKY TOTAL (SALES) 10.44 10.38 13.68 13.36 11.31

Cartoon Network 0.21 0.06 0.18 0.21 0.25

Boomerang 0.27 0.13 0.22 0.35 0.52

TURNER ALL 0.6 0.25 0.53 0.73 1.02

MTV 0.15 0.14 0.68 0.39 0.16

Nickelodeon 0.24 0.07 0.17 0.16 0.26

Nicktoons 0.23 0.09 0.18 0.2 0.32

VIACOM ALL 1.88 1.57 3.65 3.49 3.12

Living 0.55 0.6 1.06 0.89 0.78

Bravo 0.22 0.18 0.3 0.31 0.25

Trouble 0.11 0.12 0.41 0.28 0.15

UKTV Gold 0.64 0.62 0.65 0.64 0.68

IDS TOTAL 5.39 5.51 6.7 6.35 6.01

Total Commercial 61.88 58.75 70.55 68.34 65.64

Source: BARB/Infosys. *Note that total commercial and BBC does not equate to 100% due to unreported channels & home shopping

ITV1’s top programmes

Title Channel Date TVR 000s Share

CORONATION STREET ITV1 15/01/2007 23.35 13083 49.53

BRITAIN'S GOT TALENT ITV1 17/06/2007 20.58 11576 44.61

DANCING ON ICE ITV1 17/03/2007 17.88 10035 45.33

EMMERDALE ITV1 08/01/2007 16.75 9384 42.56

UEFA CHAMPIONS LEAGUE ITV1 01/05/2007 16.52 9286 40.38

DANCING ON ICE - THE SKATE OFF ITV1 17/03/2007 16.29 9145 37.37

WILD AT HEART ITV1 14/01/2007 16.07 9005 34.52

LEWIS ITV1 04/03/2007 15.76 8848 37.59

HEARTBEAT ITV1 07/01/2007 15.35 8601 32.29

KINGDOM ITV1 22/04/2007 15.22 8550 34.66


Channel 4’s top programmes


CELEBRITY BIG BROTHER CH4 19/01/2007 15.67 8781 41.92

BIG BROTHER CH4 30/05/2007 11.72 6589 26.38

GRAND DESIGNS CH4 28/02/2007 10.28 5763 25.26

UGLY BETTY CH4 19/01/2007 9.41 5271 20.49

LOCATION, LOCATION, LOCATION CH4 27/06/2007 8.67 4880 22.77

GORDON RAMSEY'S F WORD CH4 19/06/2007 8.00 4500 19.99

THE SMALLEST PEOPLE IN THE WORLD CH4 29/01/2007 7.74 4338 16.40

DEAL OR NO DEAL CH4 01/01/2007 7.72 4326 20.45

RELOCATION, RELOCATION CH4 24/01/2007 7.71 4318 17.00

FILM: THE DAY AFTER TOMORROW CH4 11/02/2007 7.70 4318 15.65


Five’s top programmes


CSI: CRIME SCENE INVESTIGATION Five 30/01/2007 7.42 4159 21.17

CSI MIAMI Five 02/01/2007 6.26 3509 13.84

EXTRAORDINARY PEOPLE: THE TWINS... Five 19/02/2007 5.87 3289 12.87

CSI - NEW YORK Five 30/06/2007 5.49 3088 14.44

HOUSE Five 29/03/2007 5.29 2972 12.61

FILM: SPIDER-MAN 2 Five 08/04/2007 5.23 2938 16.57

FILM: TERMINATOR 3: RISE OF THE MACHINES

Five 14/01/2007 4.73 2649 13.82

FIVE NEWS AT 9 Five 15/05/2007 4.68 2630 12.18

UEFA CUP: NEWCASTLE V AZ ALKMAAR Five 08/03/2007 4.49 2519 10.88

NCIS Five 04/05/2007 4.21 2367 10.47



LOST Sky One 18/02/2007 2.96 1661 12.34

SKINS E4 25/01/2007 2.73 1530 12.42

KATIE AND PETER: THE NEXT CHAPTER

ITV2 31/05/2007 2.65 1491 9.93

THE SIMPSONS Sky One 21/01/2007 2.61 1463 10.15

CELEBRITY BIG BROTHER'S BIG MOUTH

E4 19/01/2007 2.40 1344 12.80

HOLLYOAKS E4 26/02/2007 1.91 1071 7.70

ER E4 04/01/2007 1.86 1040 6.65

AMERICAN IDOL ITV2 02/02/2007 1.84 1033 6.96

AMERICA'S GOT TALENT ITV2 22/06/2007 1.70 954 6.53

BRITAIN'S GOT MORE TALENT ITV2 09/06/2007 1.65 929 7.90

All digital top programmes: non-sport


*Digital commercial channels only


LIVE CARLING CUP FINAL Sky Sports 1 25/02/2007 4.20 2356 24.59

FORD SUPER SUNDAY Sky Sports 1 21/01/2007 3.81 2132 18.71

UEFA CHAMPIONS LEAGUE LIVE Sky Sports 1 02/05/2007 3.32 1864 13.05

INTERNATIONAL FOOTBALL LIVE Sky Sports 1 24/03/2007 3.16 1775 12.99

FORD MONDAY NIGHT FOOTBALL Sky Sports 1 01/01/2007 3.09 1733 11.56

LIVE FORD FOOTBALL SPECIAL-MATCH

Sky Sports 1 03/03/2007 2.86 1603 25.43

LIVE CARLING CUP FOOTBALL Sky Sports 1 09/01/2007 2.72 1524 9.63

LIVE FA CUP FOOTBALL Sky Sports 1 15/04/2007 2.58 1448 18.51

LIVE DARTS Sky Sports 1 01/01/2007 1.77 990 5.95

LIVE FOOTBALL LEAGUE Sky Sports 1 28/05/2007 1.65 929 10.59

All digital top programmes: sport



Channel Channel Share (%) Top rated programme (Share %)

Boomerang 1.58 Tom and Jerry (10.68)

Cartoon Network 1.58 Film: Pokemon 9 (8.76)

Cartoon Network Too 0.75 Pokemon Battle Frontier (5.79)

CITV 2.03 Bratz (14.89)

Disney Channel 3.36 Film: Jump In (20.14)

GMTV2 0.20 Sonic Underground (7.04)

Jetix 0.54 Power Rangers Generations (8.92)

Nick Jr 1.76 Dora the Explorer (6.60)

Nickelodeon 2.04 Drake and Josh (10.12)

Nicktoons 1.77 Spongebob Squarepants (6.62)

Trouble 0.28 My Wife and Kids (8.32)

Top commercial kids channels



Platform & Technology Summary

Over 81% of homes now have digital access

12% of UK homes have Sky+ (28% of all Sky homes) and this continues to increase as subscription charges fall

Sky HD is now in 292,000 homes.

Source: Ofcom Digital Television Update Q1 2007, main set access

Free Satellite: 3.5%

Pay Satellite: 31.6%

Analogue Terrestrial: 18.3%

Digital Terrestrial: 33%

Cable: 13.4% ADSL: 0.2%

There are 25.4 million TV homes 81% of which are now digitally enabled. Freeview is now the most popular platform

All digital platforms see uptake on main sets increase

Free Satellite: 1.5%

Pay Satellite: 15.5%

Analogue Terrestrial: 49%

Digital Terrestrial: 27.8%

Cable: 6.2%

Digital is now accessed on over 50% of all TV sets (including secondary sets) in the UK

ADSL: 0.1%

Source: Ofcom Digital Television Update Q1 2007, all sets

Digital Cable: 13.4%

Free (Analogue, Freeview & Freesat):

54.8%

Digital Satellite: 31.6%

Over 45% of UK homes now pay to access television content

ADSL: 0.2%

Source: Ofcom Digital Television Update Q1 2007

HDTV takes off

Now 292,000 Sky HD subscribers (3% of all Sky subscribers)

Around 2.4 million HD enabled sets in UK

There are currently 13 specialist HDTV channels

Average size of TV screen growing 1 inch per year*

European sales of HDTVs to soar 158% this year**

Source: *Business Analysis, C4. **Strategy Analytics

Most suppliers now offer TV services

c. 19 mobile ‘channels’

Approximately 1.4 million UK users (3%)

Two thirds of users are male

Nearly half are under 25*

Sport is the most popular genre

c. 8 minutes on each session (viewing around 4 channels)

TV and 3G

Source: *Comscore Apr 07

IPTV & Broadband TV

Source: Ofcom Nov 06, OPera Media March 2007

Tiscali TV = 50,000 subscribers and national rollout due this year

BT investing £100m in BT Vision in 2007 aims for 200,000 subscribers by

end of the year

1 million UK IPTV households expected by 2011

0.4% of the UK subscribe to IPTV services currently but is expected to rise

to 870,000 by 2010

38% of the UK population have watched TV via broadband

34% have downloaded TV programmes/clips

60% of 18-24 year olds have downloaded TV programmes

IPTV users spend 23 minutes p/w watching TV online

IPTV and Broadband TV services

4OD - More than a million people have watched over 20m programmes online and via IPTV services

ITV.com - Launched in May 2007 offering a 7 day catch up service as well as live streaming online

fivedownload- At present exclusively showing CSI and Grey’s Anatomyincluding past series and previews of new episodes before being aired on broadcast TV

MTV Overdrive- Launched just over a year ago, it showcases exclusiveclips of programmes such as Punk’d

Investment Summary

Retail continues to be the dominant TV sector

P&G and Unilever are the biggest spenders on TV so far

DFS is yet again the highest spending brand on TV spending twice as much as 2nd place McDonalds

Volkswagen Golf and confused.com increased their TV expenditure significantly compared to the same period last year

TV advertising reaches £1,929,798,009 for 1st half 2007 according to estimated figures by Nielson Media Research

Top spending TV categories

Source: Nielson Media Research

Period: 01/01/07 – 30/06/07

Rank Sector Expenditure% change compared with

same period last year

1 RETAIL 248,788,306 -0.36

2 FINANCE 236,905,017 -4.21

3 FOOD 212,135,190 -4.72

4 ENTERTAINMENT & THE MEDIA 199,292,247 -8.29

5 MOTORS 191,345,008 -2.36

6 COSMETICS & TOILETRIES 158,469,324 +3.81

7 HOUSEHOLD STORES 104,159,530 +14.10

8 DRINK 91,230,567 -6.31

9 PHARMACEUTICAL 91,089,240 +9.81

10 TRAVEL & TRANSPORT 66,000,834 +16.12

Top spending TV advertisers

Rank Advertisers £ Spend% change compared with


1 PROCTER & GAMBLE LTD 61,131,512 -1.8

2 UNILEVER UK LTD 52,594,141 +4.8

3 RECKITT BENCKISER (UK) LTD 40,900,766 +4.4

4 COI COMMUNICATIONS 35,104,612 +14.4

5KELLOGG COMPANY OF GB

LTD 28,374,049 +6.5

6 NESTLE 27,404,859 +12.1

7 LOREAL PARIS 21,879,144 +1.6

8 MASTERFOODS 19,328,079 -7.3

9 DFS FURN PLC 19,016,856 +6.9

10 VAUXHALL MOTORS LTD 17,418,992 -5.2


Period: 01/01/07 – 30/06/07

Top spending TV brands

Rank Brand £ Spend% change compared with


1 DFS - SOFA/SUITE RGE 18,882,896 +6.3

2 MCDONALDS - RESTR CHAIN 8,438,803 -34

3 DIRECT LINE - MOTOR INS 7,663,733 +21.2

4 KIA MOTORS - CEED RGE 6,938,055 N/A

5 VOLKSWAGEN - GOLF/GOLF RGE 6,923,024 +589.2

6CONFUSED COM - MOTOR INS

COMPARISON 6,784,284 +151.1

7 PC WORLD - PROD RGE 6,756,357 +63.7

8KFC KENTUCKY FRIED CHICKEN -

RESTR 6,675,695 +19.2

9 M&S - FOOD RGE 6,556,477 -24.9

10 AA - MOTOR INS 5,953,663 +11.3


Period: 01/01/07 – 30/06/07

Thinkbox Topline Telly Issue 4: January-June 2007

Documents

Transcript of Thinkbox Topline Telly Issue 4: January-June 2007