Thinkbox Q1 Review: January–March 2009

36
Thinkbox Quarterly Review: January - March 2009

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Transcript of Thinkbox Q1 Review: January–March 2009

Page 1: Thinkbox Q1 Review: January–March 2009

Thinkbox Quarterly Review:January - March 2009

Page 2: Thinkbox Q1 Review: January–March 2009

Impacts & viewing

Page 3: Thinkbox Q1 Review: January–March 2009

Viewing summary

Sources: BARB/Tech Edge/DDS

Commercial TV viewing increased by 28 minutes per week year on year. Broadcast viewing remained virtually flat, demonstrating the strong performance of the commercial channels Impacts* grew 2% versus the same period last year, with growth across all key audiences. This is set to continue until 2012 when digital switchover will be completed

Q1 impacts in 2009 were the highest for over five years – up 16% overall for individuals

*an impact = the viewing of one ad by one person, also referred to as an impression or a view

Page 4: Thinkbox Q1 Review: January–March 2009

Commercial TV viewing time up 28 mins

16.9

14.6

16.515.2

20.420.4

15

17.1

15

17.4

0

5

10

15

20

25

inds abc1s Men 16-34s hwch

Average commercial viewing hours Jan-Mar 2004-2008 Commercial viewing hours Jan-Mar 2009

Av

era

ge

ho

urs

pe

r w

ee

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Audience

Source: BARB/Tech Edge Jan-Mar 04-08 & Jan-Mar 09

+28 mins

+28mins

+36mins

-10mins

Same

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27.4

24.927.2

21.4

30.330.8

22.3

27

24.7

27.4

0

5

10

15

20

25

30

35

inds abc1s Men 16-34s hwch

Average total viewing hours (inc. BBC) Jan-Mar 2004-2008 Average total viewing hours (inc. BBC) Jan-Mar 2009

Audience

-1.7 mins

+16mins

+11mins

-54 mins

-30mins

Av

era

ge

ho

urs

pe

r w

ee

kTotal TV viewing remains stable

Source: BARB/Tech Edge Jan-Mar 04-08 & Jan-Mar 09

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Impacts up 2% versus Q1 2008

0

50

100

150

200

250

Inds ABC1Ads Men 16-34s HWCH

1st Jan 2008 - 30th Mar 2008 1st Jan 2009 - 30th Mar 2009

Bil

lio

ns

Audiences

+2%

+2% +3%

+2%+2%

Source: BARB/DDS Jan-Mar ‘08 versus Jan-Mar ‘09

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0

50

100

150

200

250

Indivs ABC1Ads Men 16-34s HW CH

Jan-Mar 05

Jan-Mar 06

Jan-Mar 07

Jan-Mar 08

Jan-Mar 09

+16%

+5% +19%

+8%+11%

Bil

lio

ns

Audience

Source: BARB/DDS Jan–Mar ‘05-’09. See Appendix for full year figures

Impacts in Q1 were the highest for 5 years

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Viewing Share by Channel Jan-Mar 2009

Source: BARB Tech Edge Jan-Mar 2009

Channels Individuals ABC1 Adults Men 16-34s HSW CH

BBC1 21.2 24.4 22 14.4 16.4

BBC2 7.6 8.7 8.5 5 4.5

BBC TOTAL 32.9 36.9 34.2 25.5 27.7

ITV1 17.2 15.6 15.3 12.3 15.9

ITV2 1.6 1.3 1.4 2.7 2.6

ITV3 1.7 1.6 1.6 0.7 0.9

ITV4 0.8 0.7 1.2 0.8 0.7

ITV TOTAL 21.9 19.6 20.1 17.4 20.8

GMTV 1.6 1.2 0.8 1.4 2.5

Channel 4 7.4 7.7 7.1 8.3 7.5

E4 1.1 1.2 1 3 1.5

More 4 1 1.1 1 1.3 1.1

Film 4 0.8 0.7 1 0.9 0.7

C4 TOTAL 11.8 12.3 11.6 16.8 13

Five 4.5 3.7 4.4 3.7 4.1

Fiver 0.5 0.5 0.4 0.8 0.7

Five USA 0.7 0.5 0.7 0.7 0.6

Five TOTAL 5.8 4.8 5.6 5.4 5.6

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Viewing Share by Channel Jan-Mar 2009

Source: BARB Tech Edge Jan-Mar 2009

Channels Individuals ABC1 Adults Men 16-34s HSW CH

Sky One 1.2 1.2 1.3 2.2 1.8

Sky Sports 1 1.2 1.6 2 1.4 0.8

Sky News 0.5 0.5 0.6 0.4 0.4

Hallmark 0.4 0.4 0.3 0.3 0.4

Sci-Fi Channel 0.2 0.2 0.2 0.2 0.2

Discovery 0.2 0.1 0.2 0.1 0.1

SKY TOTAL 11.3 12 13.9 15 12.1

Cartoon Network 0.2 0.1 0.1 0.2 0.3

Boomerang 0.2 0.1 0.1 0.2 0.3

TURNER ALL 0.8 0.4 0.5 0.7 1.1

MTV One 0.1 0.1 0.1 0.2 0.1

Nickelodeon 0.2 0.1 0.1 0.1 0.2

Comedy Central 0.2 0.3 0.3 0.6 0.3

VIACOM ALL 2.4 1.9 1.8 4.3 3.8

UKTV Total 3.6 4.0 4.3 4.0 3.5

IDS Total 6.4 6.8 7.3 7.8 7

Total Commercial 63.5 60.2 62.9 70.2 67.4

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Title Channel TX date TVR 000s Share

CORONATION STREET ITV1 02/02/2009 20.2 11456 41.2

DANCING ON ICE ITV1 22/03/2009 19.9 11277 43.8

WHITECHAPEL ITV1 02/02/2009 16.3 9260 31.5

DANCING ON ICE – THE SKATE OFF ITV1 08/03/2009 15.7 8918 33.5

EMMERDALE ITV1 02/02/2009 15.1 8535 32.8

WILD AT HEART ITV1 08/03/2009 15 8490 30

ABOVE SUSPICION ITV1 05/01/2009 14.1 8002 29.9

HARRY HILL’S TV BURP ITV1 14/02/2009 13.9 7868 34.6

UNFORGIVEN (PART 1) ITV1 12/01/2009 13.8 7815 31.3

ANT AND DEC’S SATURDAY NIGHT TAKEAWAY ITV1 14/02/2009 13.7 7738 32.5

ITV1’s top programmes Jan-Mar 2009

Source: BARB/Tech Edge, Audience: Individuals

Page 11: Thinkbox Q1 Review: January–March 2009

Channel 4’s top programmes Jan-Mar 2009

Title Channel TX date TVR 000s Share

CELEBRITY BIG BROTHER CH4 02/01/2009 10.4 5887 23.5

GRAND DESIGNS CH4 25/02/2009 8.2 4655 18.9

BIG CHEF TAKES ON LITTLE CHEF CH4 21/01/2009 7.6 4288 17.7

RELOCATION, RELOCATION CH4 11/02/2009 6.7 3807 15.2

THE SECRET MILLIONAIRE CH4 29/03/2009 6.2 3504 12.6

SHAMELESS CH4 27/01/2009 6.1 3449 18.8

DISPATCHES CH4 22/01/2009 5.9 3343 13.5

RAMSEY’S GREAT BRITISH NIGHTMARES CH4 30/01/2009 5.8 3308 15

RAMSEY’S KITCHEN NIGHTMARES USA CH4 13/02/2009 5.8 3292 13.7

RUDE TUBE CH4 02/01/2009 5.8 3270 16.4

Source: BARB/Tech Edge, Audience: Individuals

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Title Channel TX date TVR 000s Share

CSI: CRIME SCENE INVESTIGATION FIVE 17/03/2009 6.9 3937 15.9

THE MENTALIST FIVE 26/03/2009 6.8 3838 16.4

FIVE NEWS AT 9 FIVE 17/03/2009 5.5 3093 13.2

CSI – NEW YORK FIVE 24/01/2009 5.3 3000 13.4

NCIS FIVE 27/03/2009 5.1 2907 13.2

MINDER FIVE 04/02/2009 4.3 2456 9.4

FILM: THE CONTRACTOR FIVE 21/01/2009 3.7 2108 8.7

THE LION CUB FROM HARRODS FIVE 24/03/2009 3.7 2094 8.7

CSI MIAMI FIVE 10/03/2009 3.2 1840 9.7

ICE ROAD TRUCKERS FIVE 21/01/2009 3.2 1817 7.2

Source: BARB/Tech Edge, Audience: Individuals

Five’s top programmes Jan-Mar 2009

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Top digital programmes: non-sport

Title Channel TX date TVR 000s Share

LOST SKY 1 01/02/09 2.5 1326 5.2

LADIES OF LETTERS ITV3 03/02/2009 2.3 1218 6.1

THE SIMPSONS SKY 1 17/03/2009 2.3 1185 5.6

ROSS KEMP: RETURN TO AFGHANISTAN SKY 1 01/02/2009 2.2 1153 6.4

COME DINE WITH ME MORE4 08/02/2009 2.0 1063 5.1

SHAMELESS E4 10/03/2009 1.9 986 12.2

BONES SKY 1 19/03/2009 1.9 983 4.6

SKINS E4 05/03/2009 1.9 972 5.6

HOLLYOAKS E4 05/01/2009 1.8 928 4.5

JADE’S WEDDING LIVING 12/03/2009 1.8 932 4.0

Source: BARB/Tech Edge *Digital commercial channels only, Audience: Individuals

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Top digital programmes: sport

Title Channel TX date TVR 000s Share

FORD SUPER SUNDAY SKY SPORTS 1 11/01/2009 4.6 2383 14.7

LIVE CARLING CUP FINAL SKY SPORTS 1 01/03/2009 4.4 2289 18.9

LIVE FORD FOOTBALL SPECIAL MATCH SKY SPORTS 1 14/03/2009 3.2 1665 19.6

UEFA CHAMPIONS LEAGUE LIVE SKY SPORTS 2 11/03/2009 2.4 1267 6.3

LIVE CARLING CUP FOOTBALL SKY SPORTS 1 20/01/2009 2.3 1197 5.6

UEFA CUP (2008-2009) ITV4 26/02/2009 2.3 1199 5.4

UEFA CHAMPIONS LEAGUE LIVE ITV4 10/03/2009 2.1 1104 4.9

LIVE FORD FOOTBALL SPECIAL MATCH SKY SPORTS 2 03/03/2009 1.7 887 4.1

LIVE WORLD DARTS FINAL SKY SPORTS 1 04/01/2009 1.6 827 3.5

BARCLAYS PREMIER LEAGUE SETANTA SPORTS 1 19/01/2009 1.5 788 3.5

Source: BARB/Tech Edge *Digital commercial channels only, Audience: Individuals

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Top digital programmes: kids

Channel Channel Share (%) Top rated programme (Programme TVR)

BOOMERANG 1.2 FILM: GARFIELD (1.2%)

CARTOON NETWORK 1.7 BEN 10: ALIEN FORCE (1.7%)

CARTOON NETWORK TOO 0.6 POKEMON ADVANCED BATTLE (0.8%)

CITV 2.2 HORRID HENRY (3.4%)

GMTV2 0.3 DINOSAUR KING (1.2%)

JETIX 0.5 POWER RANGERS JUNGLE FURY (0.7%)

NICK JR 1.6 MAX & RUBY (1.3%)

NICKELODEON 1.6 SPONGEBOB SQUAREPANTS (1.4%)

NICKTOONS 1.5 SPONGEBOB SQUAREPANTS (1.4%)

TINY POP 0.3 RUBBADUBBERS (1.1%)

Source: BARB/Tech Edge *Digital commercial channels only, Audience: Children 4-15

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TV Platforms & Technology

Page 17: Thinkbox Q1 Review: January–March 2009

Platform & Technology Summary

Sources: Ofcom Digital Television Update Q4 2008, Screen Digest, Skyview

Digital TV continued to gain momentum as penetration on main sets rose to 88.8%

Including secondary sets, that now equates to 72.3% of all TV sets in the UK being digitally enabled & means that digital switchover is well on track

DTRs (Digital TV recorders) are now in 31% of UK homes, with Sky+ being the predominant model. We are the most DTR advanced country in Europe.

42% of TV sets in the UK are HD ready – but most of these are not connected to an HD service, Sky is also the main provider of HD in the UK with nearly 800k subscribers.

Online or Web TV is gaining momentum

Page 18: Thinkbox Q1 Review: January–March 2009

88.8% of main sets in the UK are digital

There are 25.6 million main sets in the UK. 88.8% are now digitally enabled.

Digital Terrestrial: 38.4%ADSL: 0.3%

Analogue Terrestrial:

11.1%Cable: 12.8%

Free Satellite: 2.4%

Pay Satellite: 34.6%

Source: Ofcom Digital Television Update Q4 2008, main set access

Page 19: Thinkbox Q1 Review: January–March 2009

72.3% of all TV sets are digitally enabled

Analogue Terrestrial: 27.6%Cable: 6.2%Free Satellite:

1.2%Pay Satellite:

20.7%

ADSL: 0.1%

Digital Terrestrial: 43.1%

Of the UK’s 60 million TV sets (main and secondary), 72.3% had been converted to digital multi-channel by the end of 2008

(up 7.3pp year-on-year).

Source: Ofcom Digital Television Update Q4 2008, all sets

Page 20: Thinkbox Q1 Review: January–March 2009

The UK’s DTR market continues to develop

Digital TV Recorders are now in c. 30% of UK homes*:

4.65m homes subscribe to Sky+ - that’s half of all Sky homesSales of Freeview DTRs have rocketed to 2.3m in total522k households subscribe to V+ from Virgin398k homes have a BT Vision DTR**14k opt for the Tiscali + package**

Around 28% of all DTT set-top boxes sold in the final quarter of 2008 contained DTR capabilities – that’s more than 2 boxes sold every minute

According to the Parks Associates study ‘Entertainment 2.0 in Europe’ (Dec 08), over a third of UK broadband homes own a DTR – making us the most DTR-advanced country in Europe

According to Skyview data, when homes acquire a DTR they watch 17% more TV and approx 85% of viewing is to live TV. People see approx 2% more ads at normal speed

Freeview+ figures = Freeview, Jan 2009. *Total penetration is an estimate based on the assumption that most Freeview+ boxes will be connected to main, rather than secondary sets. **Screen Digest figures

Page 21: Thinkbox Q1 Review: January–March 2009

HDTV’s popularity is still increasing

Sources: Screen Digest, Sky+HD ‘Happier Days’ study Feb 09

There are currently 32 specialist HDTV channels

17 of those channels were launched by Sky in Q4 2008. Sky has the largest HD package of all European operators

10.8m UK households have HD ready TV sets (42%), though only c.1m of those are actually connected to an HD broadcast platform

779,000 HD households opt for Sky (8.4% of all Sky subscribers)

Virgin (digital cable) has c. 248k subscribers, according to Screen Digest

Buckingham Research suggests that awareness of HD offering now stands at 99% of the Uk population

According to research from Sky+HD, HD TV programmes can improve the psychological wellbeing of the viewer and US research suggests it increases the effectiveness of advertising.

Page 22: Thinkbox Q1 Review: January–March 2009

The internet: delivering TV in different ways

In addition to linear TV services, we can also watch on-demand. Our own ‘Me TV’ research shows that on demand viewing is mostly incremental to broadcast, largely due to the different motivations for viewing. There are three kinds of on-demand TV: IPTV, local storage & web TV

open system

Retailer Sites

Other Aggregators

HostedBroadcaster Services

Linear & on-demand to TV screens

On-demand services from broadcasters also available

via IPTV platforms

IPTV local storage

Simulcasts, streaming, downloads (temp & to own)

web TV

closed system

internet / broadband TV

Page 23: Thinkbox Q1 Review: January–March 2009

IPTV: what is it?

IPTV is the delivery of TV on-demand through a phone-line/ broadband connection & proprietary operating systems (so not via the web), eg Tiscali & BT Vision

open system

Retailer Sites

Other Aggregators

HostedBroadcaster Services

Linear & on-demand to TV screens

On-demand services from broadcasters also available

via IPTV platforms

IPTV local storage

Simulcasts, streaming, downloads (temp & to own)

web TV

closed system

internet / broadband TV

Page 24: Thinkbox Q1 Review: January–March 2009

IPTV services

IPTV still represents a tiny fraction of the digital market. Just 0.3% of UK homes subscribed to IPTV services in 2008 according to Ofcom According to Screen Digest, BT Vision has 398k subscribers & Tiscali just 90k

Orange has shelved plans to launch an IPTV service in the UK, believing the service would be too similar to BT Vision. It currently has nearly 2m IPTV subscribers across Europe

Student IPTV provider ‘Freewire’ has c. 50,000 subscribers according to owners INUK and now offers addressable advertising on Channel 4 through Packet Vision

In addition to these figures, digital cable TV from Virgin Media could arguably be classified as a form of IPTV

Source: Ofcom Digital Television Update Q4 2008, Screen Digest

Page 25: Thinkbox Q1 Review: January–March 2009

IPTV on demand

Sources: Sky Media, Virgin Q4 ‘08 results, Channel 4

Although Virgin is a cable service, we’d still class Virgin On Demand as a form of IPTV due to its delivery system

Virgin Media reported that VOD usage rose to 52% of subscribers in Q4 2008 – 9pp increase year on year

There were 53m views per monthThere were 516 million views to iPlayer across 2008ITV Player recently launched on the platform with over 40 hours of catch-up TV per week and 500 new hours of content from ITVDuring its first month, there were 4m views of the ITV player – a very solid performance

Demand Five is also available on Tiscali

4oD is available on Virgin, Tiscali and BT Vision IPTV services. Recent research by C4 showed ad awareness was 12pp higher for users of the service on Virgin than non-users

Page 26: Thinkbox Q1 Review: January–March 2009

Local storage: what is it?

Sky Anytime is the only local storage service in the UK & delivers selected programming over satellite to a partitioned section of the Sky+ DTR hard-drive. It continues to go from strength-to-strength and now has around 10m programme views each month

open system

Retailer Sites

Other Aggregators

HostedBroadcaster Services

Linear & on-demand to TV screens

On-demand services from broadcasters also available

via IPTV platforms

IPTV local storage

Simulcasts, streaming, downloads (temp & to own)

web TV

closed system

internet / broadband TV

Page 27: Thinkbox Q1 Review: January–March 2009

Web TV: what is it?

Web TV is the provision of television services (either simulcast, streamed or downloaded) through an the open web. Most UK broadcasters now have a web-TV offering, but there are also hosts and aggregators of content in addition to retailer sites where content can be downloaded for a fee. Any device that connects to the internet, such as console game players, can also access web TV, in addition to PCs, Macs and mobiles.

open system

Retailer Sites

Other Aggregators

HostedBroadcaster Services

Linear & on-demand to TV screens

On-demand services from broadcasters also available

via IPTV platforms

IPTV local storage

Simulcasts, streaming, downloads (temp & to own)

web TV

closed system

internet / broadband TV

Page 28: Thinkbox Q1 Review: January–March 2009

Web TV: the market

Source: Hitwise Feb 09, EITO, BBC Feb 09 & Thinkbox’s ‘Me TV’ research Jan 09

According to Hitwise, during Feb 2008, 1 in every 35 internet visits in the UK went to a specialist AV website – a rise of 41% year on year

Thinkbox believes that broadband & WIFI penetration, mobile broadband growth & a proliferation of ‘free’ laptops have served to move the web-TV market forwards rapidly. EITO predicts that the wireless communications market will expand by 6.6% in 2009, paving the way for increased usage

The BBC’s iPlayer has done a phenomenal job of luring internet users into web TV. Visits have increased by over 150% in the last 12 months. Our own research highlighted that the average number of TV sites visited had increased by almost 50% in a 5 month period & all of the UK’s commercial broadcasters have seen significant increases in usage of their online TV offerings

Measurement remains a challenge and increasing levels of viewing are slipping under the radar. BARB are currently working with several of our shareholders to develop a common approach for measuring online viewing – first test will roll out in Q2 2009

Page 29: Thinkbox Q1 Review: January–March 2009

Web TV: developments

Online TV is soon to go HD. The BBC is now offering HD content from its BBCHD channel via the iPlayer, although quality will be limited by users’ screen specs and download speeds. In addition, HD via the web will take a lot of bandwidth, so users may unwittingly find themselves falling foul of their broadband providers’ data-caps

Philips are soon to launch their internet-based TV service, ‘NET TV’ inthe UK. This will enable partnered internet content to be displayed and browsed through a simple web-TV layout. Thinkbox’s own research demonstrated that the inability to watch web-TV on a large, quality screen was a turn-off for some would-be web-TV users, so we’ll be watching developments closely…

Online video service, Blinkbox, has recently signed deals with two production houses, enabling it to expand its offering of ad supported streaming of full-length programmes alongside its paid-for offerings

Source: Thinkbox’s ‘Me TV’ research Jan 09

Page 30: Thinkbox Q1 Review: January–March 2009

Web TV: broadcaster services

Source: Channel 4 May 2009, ITV May 2009

Channel 4 4oD is a free 30 day catch-up service and also has classic on-demand content. Users can also ‘pre-book’

series and programmes. In Q1 2009, 4oD had 14.43mprogramme views. Channel4.com offers a streamed 30 day catch up service. There were 8.33m programme views to this service in Q1 2009

Demand Five The 30 day catch up service includes a mixture offree programmes and pay content (this is dueto specific deals with production studios). Viewers are able to catch up on the programmes they have missed, or download entire series

ITV Player ITV’s 30 day catch up service had a year-on-yeargrowth of 359% in Q1 2009. Viewers can now watch all of ITV’s channels live at ITV.com

Page 31: Thinkbox Q1 Review: January–March 2009

Web TV: broadcaster services

MTV Overdrive The site was relaunched in March ‘09. Now all clips & videos are integrated within the main site. Users can also now download their favourite shows on iTunes. Video visits had increased 24% comparing the last 6 months (Oct 08-Mar 09) to the previous 6 months (Apr-Sep 08). Average monthly streams are 3.4m & total streams for the past 12 months stand at 44m

Sky Player Viewers can watch programmes from Sky’s top 31channels either live or on-demand. It is free to Skysubscribers, but available to non-subscribers on a payper view or monthly subscription basis. The BBC iPlayercan also be accessed via this platform

BBC iPlayer It is expanding its offering with the addition of high-definition TV content from its BBC HD TV channel.BBC also offers younger viewers their own version of BBC iPlayer for CBBC

Source: Sky Media April 2009, BBC Press Office, MTV April 2009

Page 32: Thinkbox Q1 Review: January–March 2009

TV Expenditure

Source: Nielsen Media Research Period: 01/01/09 – 31/03/09.

Page 33: Thinkbox Q1 Review: January–March 2009

TV Expenditure

Source: Nielsen Media Research Period: 01/01/09 – 31/03/09

According to Nielsen, TV spot expenditure totalled £795,828,759,000 in Q1 2009. It is important to note that this does not include any form of sponsorship revenue.

As the recession continued to bite, most categories cut spend, but the Government, Social & Political sector bucked the trend by investing 10% more versus the same period last year

Not all major advertisers cut their spend; Nestle and L’Oreal followed recessionary wisdom by taking advantage of the great TV value by increasing spend by 35% and 26%

Aviva (formerly Norwich Union) invested heavily in their rebrand by increasing spend by a massive 144% - their home insurance also entered the top 10 for the highest spending brands

Asda & confused.com both took advantage of recessionary conditions to increase their TV presence by 116% & 145% respectively

Page 34: Thinkbox Q1 Review: January–March 2009

Top spending TV categories

Source: Nielsen Media Research Period: 01/01/08-31/03/08 & 01/01/09 – 31/03/09

Rank Sector TV Expenditure % change

compared to Q1 08

1 Finance 98,982,197 -16

2 Entertainment & The Media 98,878,320 -7

3 Food 88,006,687 -15

4 Motors 68,659,429 -19

5 Cosmetics & Toiletries 65,847,385 -12

6 Retail 65,470,799 -1

7 Govt, social, political organisations 51,914,383 +10

8 Pharmaceutical 44,098,831 -20

9 Household Stores 41,268,327 -11

10 Travel & Transport 39,702,230 -9

Page 35: Thinkbox Q1 Review: January–March 2009

Top spending TV advertisers

Source: Nielsen Media Research Period: 01/01/08-31/03/08 & 01/01/09 – 31/03/09

Rank Advertiser TV Expenditure % change

compared to Q1 08

1 COI 35,585,919 +46

2 Procter & Gamble Ltd 23,591,990 -14

3 Reckitt Benckiser (UK) Ltd 21,484,072 -7

4 Unilever UK Ltd 14,107,462 -26

5 Aviva Plc 13,642,596 +144

6 Kelloggs Co. Of GB Ltd 11,959,287 -19

7 Nestle 10,981,151 +35

8 L’Oreal Paris 10,952,948 +26

9 Ford Motor Company Ltd 8,557,847 +4

10 DFS Furniture Plc 8,215,444 -14

Page 36: Thinkbox Q1 Review: January–March 2009

Top spending TV brands

Source: Nielsen Media Research Period: 01/01/08-31/03/08 & 01/01/09 – 31/03/09

Rank BrandTV

Expenditure

% change compared to

Q1 08

1 DFS - Sofa/suite Range 8,215,444 -14

2 Asda - Product Range 6,260,498 +116

3 Dreams Bed Superstores - Bed Range 5,545,100 +96

4 Confused Com - Motor Ins Comparison 4,819,796 +145

5 Norwich Union Direct - Home Ins 4,769,968 N/A

6 Camelot Group - Lotto 4,347,172 +47

7 NHS - Smokefree 4,091,127 +2

8 Direct Line - Motor Ins 4,087,715 -26

9 McDonalds - Restaurant Chain 3,998,261 -2

10 Norwich Union Direct - Motor Ins 3,713,509 +29