Think Tank Conference 2011

Dynamically Delivered, personalized content by Avvio

What will be the impact on customer service expectations of the capabilities presented ?

- Customers will expect high quality service

- Service in relation with what was represented online

- Employees with experience

- Easy access to make the reservations

- Good deals

What types of hospitality operations will benefit + how

This is a great dynamically delivered tool to promote hotels! However, in my opinion not all types of hotel can benefit from this tool.

It is a great tool for the big (chain) hotels that have different kind of services to offer in the hotel (E.g. spa, meeting/conference rooms, golf, restaurant…)

The castle hotels located far away from the city or hotels that give unique experience to the guest (E.g. hotels located near the vineyards… where people can relax and at the same time enjoy wine ‘degustation’, discover the region…)

All type of hospitality operations can benefit from this tool.

For example:

Spa – by proposing special offers on the front page of the website with pictures…

Food and Beverage department – they can put interesting videos, images with relevant content about chef’s recipe, how he cooks dishes…

Events department- they can promote conference rooms for weddings by posting pictures, videos

What types of services or benefits currently OUTSIDE of a property can be integrated into presented capabilities

By advertizing the hotel itself, the whole region or city’s tourism industry can benefit of this service.

Beside the high quality pictures, virtual visit of the hotel can be integrated !

It can have a great impact in convincing customers to come to the hotel ! And avoiding disappointment of the guests at the arrival to hotel.

How can a hotel use the capabilities to create digital differentiation - and thus a competitive advantage

As Mr.Frank Reeves said : “to catch the attention of the guest it takes only 4 seconds” and those 4 seconds can be very important for hotel sales.

Delivering customized/personalized service through high quality pictures and with interesting contents can really be digital differentiation from other online websites.

What impressed you the most about the particular topic that you selected

Personalized content depending on key word research

Personalized and interesting offers on the key word research

High quality pictures with relevant content