Think Like a Savvy Social Media Marketer
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Transcript of Think Like a Savvy Social Media Marketer
YourDigitalDiva.com @alizasherman YourDigitalDiva.com @alizasherman
How to think like a savvy
Social Media Marketer
YourDigitalDiva.com @alizasherman
This is social media
YourDigitalDiva.com @alizasherman
This is your brain on social media
YourDigitalDiva.com @alizasherman
• 5 best practices for integrating social media
• 5 ways to avoid a potential social media crisis
YourDigitalDiva.com @alizasherman
5 best practices for integrating social media
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What are your goals?
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1. Start with your goals
² Build a brand ² Increase awareness ² Attract attention ² Amplify messages ² Customer relations ² Customer acquisition
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Who are you trying to reach and what are you trying to get them to do?
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Social media isn’t about technology. It’s about people. #socialPR
Tweetable Takeaway
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2. Find your tribe
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3. Map out your process
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What social media tools are you using and how are you using them?
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Tools Foursquare"
Instagram"
Foodspotting"
Pinterest"
Flickr"
Blog"
Twitter"
Facebook"
YouTube"
Tumblr"Website
Google+
YourDigitalDiva.com @alizasherman
Tools ² Monitoring (listen) ² Management (engage) ² Social Ads (amplify) ² Measurement (assess)
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3. Map out your process
² What tools do you use? ² Who is responsible? ² How often do you engage? ² What do you automate? ² Why should people care?
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How do you measure success?
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“I’d rather have 100 followers who care than 1000 fans who ignore me.” @alizasherman #socialPR
Tweetable Takeaway
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4. Plan your messaging
² Messaging Map (position) ² Social Media Calendar (plan)
Events Promotions Seasonal Topical Actions
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YourDigitalDiva.com @alizasherman
4. Integrate your tools
² Messaging Map (position) ² Social Media Calendar (plan) ² Monitoring (listen) ² Social Networks (engage) ² Social Ads (amplify) ² Measurement (assess)
YourDigitalDiva.com @alizasherman
Monitoring tools
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Management tools
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Amplification tools
Social Ads, Promoted Posts, Sponsored Stories
Promoted Accounts, Promoted Tweets
Targeted Self-Service Ads
Inline Ads, Promoted Videos
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Visual social sharing will dominate 2013. Tell your stories through pictures. @instagram @pinterest #socialPR
Tweetable Takeaway
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Visual networks: Pinterest
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4. Visual networks: Instagram
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Mobile social networking will (finally) hit its stride in 2013. Are you mobile-ready? #socialPR
Tweetable Takeaway
YourDigitalDiva.com @alizasherman
Mobile networks
Foursquare"
Instagram"
Foodspotting"
Pinterest"
Flickr"
Blog"
Twitter"
Facebook"
YouTube"
Tumblr"Website
Google+
YourDigitalDiva.com @alizasherman
Location-based networks: Foursquare
YourDigitalDiva.com @alizasherman
Pick the tools that work well for you and that get you closer to the people you want to better serve. #socialPR
Tweetable Takeaway
YourDigitalDiva.com @alizasherman
Think like a savvy
Social Media Marketer