Lean Scaling – From Lean Startup to Lean Enterprise - Itamar Goldminz
Think lean
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Lecturer : Industrial Engineering Business Technology Service Management Qualification : Business Management Search Engine Marketing SEO Certified Lean “Stuff”
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Transcript of Think lean
Lecturer :Industrial EngineeringBusiness TechnologyService Management
Qualification :Business Management
Search Engine MarketingSEO CertifiedLean “Stuff”
There’s an easier way
A Startup, is a human institution designed to create and build new products and services under conditions of extreme uncertainty…
– Eric Ries
Thursday, January 31, 13
Business must “fail”..
to#be#con(nued
Before it can be succeed...
Dare#to#make#mistakes?
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ASSUMPTION?
@WisnuDewobroto : ASSUMPTION = RISK!
Business Idea?Validated!
Build//Hypothesize• What’s your idea/
problem that you want to solve?
• Customer?
•
Thursday, January 31, 13
Measure//Test
Customer Development - Get out of the building
Putting what we’ve built in front of people
Thursday, January 31, 13
Learn//Iterate
Gain Knowledge
Implement
Thursday, January 31, 13
Build//Measure//Learn
Thursday, January 31, 13
Turning#Hypotheses#Into#Facts
Thursday, January 31, 13
GETOUTOF THEBUILDING
I Will use Validation Board at all times
I Will be given tight time constraints by mentors, and will do myabsolute best to complete tasks within these time constraints
I will always strive to take action and do things, rather than overthink or worry
I will not bias interviewees by revealing that im working on my business Idea
I will GET OUT OF THE BUILDING to collect data instead of debating with my team
The mentors may sometimes give conflicting advice, but i will make up own mind about what to do
SIGNED : ______________________________________Thursday, January 31, 13
(Customer Hypothesis) have the problem of (Problem Hypothesis) because (assumption)
“A startup’s runway is the number of pivots it can still make.”
-Eric Ries
Thursday, January 31, 13
GOAL: Decrease Cash Spent Between Pivots
Thursday, January 31, 13
PRODUCT =EXPERIMENT
GOAL: Decrease Cash Spent Between Pivots
Thursday, January 31, 13
PROGRESS = VALIDATED LEARNING
PRODUCT =EXPERIMENT
GOAL: Decrease Cash Spent Between Pivots
Thursday, January 31, 13
Tired Having Party
The Alarm Not Working Have to
worklatenight
Observation
7/10
Students
Difficulty to wake up in
the morning
Tired Having Party The Alarm Not Working
Have towork
latenight
Observation
7/10
Students
Difficulty to wake up in
the morning
Students
Difficulty to wake up in
the morning
Tired Having PartyThe Alarm
Not Working
Have towork
latenight
Observation
7/10
Young People
Often Wake up Late
No oneWake
them up
Students
Difficulty to wake up in
the morning
Tired Having PartyThe Alarm
Not Working
Have towork
latenight
Observation
7/10
Young People
oftenWake up Late
No oneWake
them up
Students
Difficulty to wake up in
the morning
Tired Having PartyThe Alarm
Not Working
Have towork
latenight
Observation
7/10
Young People
OftenWake up Late
No oneWake
them up
Young People
SometimesWake up Late
Need Advance
Alarm
The Alarm is Not
enough
Students
Difficulty to wake up in
the morning
Tired Having PartyThe Alarm
Not Working
Have towork
latenight
Pitch
7/10
Young People
OftenWake up Late
No oneWake
them up
Young People
SometimesWake up Late
Need Advance
Alarm
The Alarm is Not
enough
Students
Difficulty to wake up in
the morning
Tired Having PartyThe Alarm
Not Working
Have towork
latenight
Pitch
7/10
Young People
OftenWake up Late
No oneWake
them up
Young People
SometimesWake up Late
Need Advance
Alarm
The Alarm is Not
enough
Students
Difficulty to wake up in
the morning
Tired Having PartyThe Alarm
Not Working
Have towork
latenight
Pitch
7/10
Young People
OftenWake up Late
No oneWake
them up
Young People
SometimesWake up Late
Need Advance
Alarm
The Alarm is Not
enough
Young People
SometimesWake up Late
Alarm with sound and movement
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Validated Business IdeaValidated Business Plan
Validated Product :)
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TO BE CONTINUED.............
