Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses
-
Upload
martin-kura -
Category
Marketing
-
view
207 -
download
1
description
Transcript of Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses
![Page 1: Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses](https://reader034.fdocuments.in/reader034/viewer/2022042521/5497a428ac79592f2e8b540c/html5/thumbnails/1.jpg)
Think Globally, Act Locally
5 L o c a l S E O S t r a t e g i e s f o r G l o b a l B u s i n e s s e s
![Page 2: Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses](https://reader034.fdocuments.in/reader034/viewer/2022042521/5497a428ac79592f2e8b540c/html5/thumbnails/2.jpg)
1. Your Business is Like Burger King or The Body Shop
![Page 3: Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses](https://reader034.fdocuments.in/reader034/viewer/2022042521/5497a428ac79592f2e8b540c/html5/thumbnails/3.jpg)
What do these have in common? A global brand with local branches .
The branches are often separate franchise businesses represented by
locally registered companies.
![Page 4: Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses](https://reader034.fdocuments.in/reader034/viewer/2022042521/5497a428ac79592f2e8b540c/html5/thumbnails/4.jpg)
The strategy: Build and run separate “Local Business” Google+ pages
![Page 5: Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses](https://reader034.fdocuments.in/reader034/viewer/2022042521/5497a428ac79592f2e8b540c/html5/thumbnails/5.jpg)
2. Your Business is More Like Chevrolet or Mary Kay
![Page 6: Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses](https://reader034.fdocuments.in/reader034/viewer/2022042521/5497a428ac79592f2e8b540c/html5/thumbnails/6.jpg)
Chevrolet and Mary Kay both sell their products through distributors and partners who, in a lot of cases,
don’t bear a common brand name.
![Page 7: Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses](https://reader034.fdocuments.in/reader034/viewer/2022042521/5497a428ac79592f2e8b540c/html5/thumbnails/7.jpg)
The strategy: Encourage your partners to build your brand locally.
![Page 8: Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses](https://reader034.fdocuments.in/reader034/viewer/2022042521/5497a428ac79592f2e8b540c/html5/thumbnails/8.jpg)
3. You Operate Like Dropbox and Vimeo
![Page 9: Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses](https://reader034.fdocuments.in/reader034/viewer/2022042521/5497a428ac79592f2e8b540c/html5/thumbnails/9.jpg)
The essence of these enterprises l ies in a centralized approach of a
global brand . They often operate strictly online without any local
presence.
![Page 10: Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses](https://reader034.fdocuments.in/reader034/viewer/2022042521/5497a428ac79592f2e8b540c/html5/thumbnails/10.jpg)
The strategy: Buy local domains and localize your website.
![Page 11: Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses](https://reader034.fdocuments.in/reader034/viewer/2022042521/5497a428ac79592f2e8b540c/html5/thumbnails/11.jpg)
4. Your Business Works Like Amazon or Ryanair
![Page 12: Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses](https://reader034.fdocuments.in/reader034/viewer/2022042521/5497a428ac79592f2e8b540c/html5/thumbnails/12.jpg)
I am talking about global brands without local branches, but with
some local presence . Say, warehouses, showrooms, cargo
buildings or training centers.
![Page 13: Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses](https://reader034.fdocuments.in/reader034/viewer/2022042521/5497a428ac79592f2e8b540c/html5/thumbnails/13.jpg)
The strategy: Make sure to have your NAP
![Page 14: Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses](https://reader034.fdocuments.in/reader034/viewer/2022042521/5497a428ac79592f2e8b540c/html5/thumbnails/14.jpg)
5. You are Running Hôtel Ritz or Yale University
![Page 15: Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses](https://reader034.fdocuments.in/reader034/viewer/2022042521/5497a428ac79592f2e8b540c/html5/thumbnails/15.jpg)
Some businesses actually don’t have to expand to build a globally
renowned but still a local brand : famous universit ies, tourist
attractions, monuments, family-run businesses etc.
![Page 16: Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses](https://reader034.fdocuments.in/reader034/viewer/2022042521/5497a428ac79592f2e8b540c/html5/thumbnails/16.jpg)
The strategy: A single-domain, multi l ingual website
![Page 17: Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses](https://reader034.fdocuments.in/reader034/viewer/2022042521/5497a428ac79592f2e8b540c/html5/thumbnails/17.jpg)
The Checkl is t for Every Global Brand wi th Loca l Aspi rat ions:
1. Use Mu l t ip le ccTLDs or a S ing le ccTLD2. Get Your Geo-Targe t ing R igh t3 . Run “Loca l Bus iness” G+ Page(s ) Tied to Your Loca l Domain (s )4 . Speak the Loca l Language5. Get a Loca l Edge w i th Loca l Address /Phone No.6 . Imp lement Loca l Keywords in Your Webs i te Conten t7 . En t ice Loca l L ink Bu i ld ing by Engag ing Loca l l y
![Page 18: Think Globally, Act Locally: 5 Local SEO Strategies for Global Businesses](https://reader034.fdocuments.in/reader034/viewer/2022042521/5497a428ac79592f2e8b540c/html5/thumbnails/18.jpg)
Mart in KůraI n te rna t iona l SEO St ra teg is t
@HermanTinkura
cz .mar t inkura@gmai l . com