Think Downtown Magazine

HOLIDAY ISSUEDowntown HoliDay Gift GuiDe

HoliDay PlanninG GuiDe10 unDer $10: BuDGet-frienDly DininG

livinG, DininG, PlayinG, & sHoPPinG Downtown

Winter 2009thinkdowntownmagazine.com

$2.95

think gratitudethank you to these friends & supporters

of think downtown magazine!

please support those who support downtown!www.thinkdowntownmagazine.com

Arlequin Antiques & Art

BeAch street Blooms Florist

BeAch street shoe Boutique

city oF DAytonA BeAch

DAviDson Brothers

DAytonA BeAch/hAliFAx AreA chAmBer oF commerce

DAytonA BeAch internAtionAl FestivAl

DAytonA BeAch reDevelopment Agency

lori DuncAn, reAltor

gooD sAmAritAn society

hAliFAx heAlth

hAliFAx historicAl museum

ivy lAne Bistro

Jon hAll hyunDAi

lAssiter trAnsportAtion

lime restAurAnt & rum BAr

mAstAnDo meDiA

mcK’s tAvern

miKe & niKKi mAstAnDo

museum oF Arts & sciences

renew yogA stuDio

ronin sushi & BAr

sAlon 230 & spA ABove

sBDc At DAytonA stAte college

tom cooK Jeweler

nAomi weiss

gene & sAlly white

JAcK & Kelly white

JAcK white lAnD compAny

wm. ritzi & co. Jewlers

zAhn engineering

zgrAph weB Development & mArKeting

HOLIDAY ISSUEDOWNTOWN HOLIDAY GIFT GUIDE

HOLIDAY PLANNING GUIDE10 UNDER $10: BUDGET-FRIENDLY DINING

LIVING, DINING, PLAYING, & SHOPPING DOWNTOWN

P r e M i e r / H o l i Day i s s u e

editor’s note & staff

farmer’s marketWhy it’s just better to shop at the downtown daytona beach farmer’s market.

10 under $10Ten delicious menu items under $10. The Think staff thoroughly enjoyed researching this article for you.

think dining guideA list of where to eat downtown and details on this issue’s spotlight restaurants - Ronin Sushi & Bar, Ivy Lane Bistro, and McK’s Tavern.

calendarFall and Winter events and happenings.

your new business wishes grantedFour financial incentives available when you decide to open a business Downtown.

the urban home makerDowntown resident, Kelly White, shares with you her affinity for her hero...the urban home maker.

holiday gift guide & party planning checklistWhy shop at the mall when you can pick from a variety of fabulous items Downtown? Here are some suggestions to get you start-ed on a unique shopping experience where you’ll find something unique for everyone on your list.

people and placesLearn more about the characters that work, live and play Downtown.

4

5

6

7

8

12

14

10

11

5

11

12

14

6

editor’s note

Like most things great in the world, this magazine is a col-laborative effort. The Downtown Partnership has joined forces with Mastando Media to create a very exciting, new project that begins downtown and moves out to touch all sorts of dynamics across the entire community. Like Downtown itself, this magazine is for everyone. Why Think? We be-lieve that thinking is important. Some things require consid-eration, research, study, thought. Think Downtown Magazine is our way of getting the ball rolling for all sorts of thoughts. Meaningful thoughts about things like supporting the local econ-omy or how to get involved with great organizations like the downtown streets team. Creative thoughts with cool ideas about how to plan a great party for your friends or how good city plan-ning translates to beautiful, useful places. Happy thoughts full of ways to better connect with your neighbors and enjoy your free time.

Participate in whatever fashion you desire. Rediscover the unique shopping experience that only downtown has to offer. Meet the members of Fair Share Urban Gardens and learn how to grow your own backyard edible plants. Explore the Every Saturday Farmer’s Market on City Island. Embrace the incentive programs and be inspired to open a new business. Spend a Friday evening dining at a sidewalk café and listening to great, local music.

Downtown is more than just a fabulously cool place along Beach Street and Riverfront Park; Downtown is a way of living, a way of thinking.

Naomi WeissExecutive Director of the Daytona Beach Partnership

publishersDaytona Beach Partnership

Mastando Media

editorNaomi Weiss

art directorNikki Mastando

sales directorMike Mastando

Thank you to the following Think Magazine editorial

contributors:Dancing Avocado Kitchen

Erica SmithKelly White

Advertising Inquires: Mike Mastando at 386-846-4292

[email protected]

4 THINK MAGAZINE WINTER 09

Bring this ad in for $10 OFF

any pair of Rieker Non-Sole Shoes!

Exp. 2-28-10

Come see Daisy Dog!

for the experience…Shopping at the open-air market on City Island is one of the best ways to kick-start your Satur-day. “I like to walk the market, finding the freshest and best produce available, and then walk over to grab a breakfast burrito at Avocado Kitchen. It is an absolute weekend staple,” says Kelly White owner of Jack White Land Company.

for the price…The average farmer’s market food item sells at 20% less than the same item at the grocery store. As most of us examine and reexamine our house-hold budgets, it is refreshing to know that there are easy savings that we can make without having to give up quality. An added bonus is that when supporting a local farmer, 100% of the cost goes home with that farmer and is then reinvested in the local community.

for the products…At the Downtown Daytona Beach Farmer’s Mar-ket, there are 11 fresh produce stands, but pro-duce is certainly not all we have to offer. The market also boasts locally baked goods, cooking spices, local honey and sauces, farm fresh eggs, seafood, dry fruit & nuts, kettle corn, a breakfast food cart and delicious southern BBQ.

for the sake of sustainability… Did you know that the average American foodstuff travels 1,500 miles before being consumed?*

There are 35,004 calories in one gallon of diesel fuel. If a shipping truck averages 4 miles per gal-lon of fuel, then your food requires 13,126,500 calories to ship to you. Of course, a truck can hold more than one food item. A freight truck might hold 10,000 heads of lettuce, which means that each head requires 13,126 calories to ship. A single head of lettuce yields 90 calories. Invest-ing 13,125 calories of energy to yield 90 calories of energy is simply not sustainable. Applying this same formula to the shipment of locally grown agriculture within a 30 mile distance changes the relationship to approximately 100 calories invest-ed for 90 calories yielded, a tremendous step to-wards a more sustainable model.

Downtown Daytona Beach Farmer’s MarketEvery Saturday on City Island • Hours: 8 am to noon

FrEE ParkIngFor more information about the Downtown Daytona Beach Farmer’s Market,

contact Naomi Weiss at [email protected]

it’s just better to shop at the

downtown daytona beach

farmer’s market(And here’s why.)

*Fossil Fuels and Energy Use; Sustainabletable.org

THINK MAGAZINE WINTER 09 5

THINK DINING

budget-friendly dining10 delicious downtown menu items under 10 dollars

Frosted Flake Crusted French Toast $6.95with fried plantains AND your choice of bacon or sausageavailable at Ivy Lane Bistro 246 S. Beach Street

Tom Kha Gai Soup $2.95 & Fresh Rolls $2.95a spicy, smoky soup and Thai spring rolls - a filling combo!available at Zen Bistro 112 Bay Street

Breakfast Burrito $6.50an entire breakfast wrapped in a delicious, warm tortillaavailable at the Dancing Avocado Kitchen 110 S. Beach Street

Famous Greek Salad $5.75think feta, peppers, meats, and more - an ample meal for twoavailable at the Original Stavro’s Pizza House 262 S. Beach Street

Two hot dogs, a bag of chips & a drink $5.95add toppings like slaw, cheese, salsa & more - no extra charge!available at Hound Dogs 168 N. Beach Street

Blackened Mahi Mahi Sandwich $8.99one of the freshest, tastiest fish sandwiches in this areaavailable at Bay Street Seafood 141 Bay Street

Porto Panini $7.00grilled portobellos, spinach, & provolone on ciabatta breadavailable at the Mediterranean Experience 174 N. Beach Street

Ultimate Leprachaun Dip $9.95grilled corned beef sandwich that you’ll need five hands to holdavailable at McK’s Tavern 218 S. Beach Street

Tiramisu $6.47this heavenly, Italian, layered dessert is worth the splurgeavailable at Angell & Phelps Café 156 S. Beach Street

Grilled Calamari $7.50grilled, sauteed, incredible - served with fresh plaintain chipsavailable at Lime Restaurant & Rum Bar 512 Seabreeze Blvd.


DOWNTOWN DINING GUIDE

Ronin Sushi & Bar111 West International Speedway Blvd. (386) 252-6320 • www.roninsushiandbar.comHours: Sunday - Thursday 5-10 pm • Friday & Saturday 5-11 pm“Emotions and tastes that resonate” Specializing in Sushi and Imported Sake. Enjoy a cozy atmosphere with Tapas style service.

Ivy Lane Bistro246 South Beach Street(386) 258-7112Ivy Lane Bistro is a unique eatery on Beach Street and the Ivy Lane passageway. With its European décor and amazing alfresco dining on brick-paved sidewalks among historic build-ings and Riverfront Park, Ivy Lane Bistro boasts an experience like no other. Its fresh, creative nouveau cuisine at breakfast, lunch, and dinner attracts a lively mix of business professionals, residents, students, and visitors. Live, acoustic entertainment and an ever-changing dinner menu guarantee that each visit will be unlike the last.

McK’s Tavern218 S. Beach Street (386) 238-3321Boasting one of the best beer selections in town, McK’s is an Irish Pub where everyone feels Irish! Enjoy a friendly, relaxed environment, where you can often find live music and a festive happy hour amongst friends old and new. Ask about all of the Irish Specialty dishes. Outdoor seating available.

in the spotlightFIND SOMETHING DELICIOUS

AT ANY DOWNTOWN

RESTAURANT.Angell & Phelps Cafe 156 South Beach St.

The AquariumAt the Marina - 125 Basin Street

The Arena Sports Cafe176 N. Beach St.

Bay Street Seafood Market141 Bay St.Burger King

112 N. RidgewoodThe Cellar

220 Magnolia AveThe Chart House

1100 Marina Point Dr.Dancing Avocado Kitchen

110 S. Beach St.Davidson Brothers Fruit

248 S. Beach St.Daytona Diner

290-1/2 N. Beach St.Fiorenza Coffee

113 W. International Spdwy Hollywood Cantina 166 N. Beach St.

Hound Dogs168 N. Beach St. Ivy Lane Bistro

246 S. Beach St.Lime Restaurant & Rum Bar

512 Seabreeze Blvd.Mediterranean Experience

174 N Beach StMcK’s Tavern

218 S. Beach St. Papa’s To Go

122 Orange Ave.Popeye’s

101 N. RidgewoodRed Tail Bar & Grill230 S. Beach St.

Ronin Sushi & Bar111 W. Int’l Speedway Blvd.

Stavro’s Pizza262 S. Beach St.

Stinky Dogs108 Bay St.Siam Spice 101 Bay St. Zen Bistro112 Bay St.


november 20095 - 21 – Jewelry Remounting Event Wm. Ritzi & Company Jewelers160 South Beach StreetCall 386-252-2552 for more information.

6 – First Friday 5 to 9 pm on Beach StreetFeaturing local artists, live music, food & drinks, film shorts from the Southeast Museum of Photography and more.

7 & 8 – 47th Annual Halifax Art Festival 9 am to 5 pm along Beach Street from Bay Street to Orange Avenue. Presented by the Guild of the Museum of Arts and Sciences. Featuring the work of more than 230 fine artists and artisans from around the country.

18 – Fresh the Film Appetizer hour and movie presentation at the Museum of Arts & Science. Presented by Daytona Beach’s Fair Share Urban Garden Project and the Downtown Daytona Beach Farmer’s Market and graciously hosted by the Museum of Arts & Sciences. This feature presentation is a documentary about the ethical issues surrounding industrialized food systems. Delicious, local, tasty treats included with every ticket purchased. For more information contact (386) 258 – 8150.

21 & 22 – Halifax Uncorked 2 pm to 8 pm at the News-Journal Center. Presented by the Daytona Beach International Festival, this event is hosted by award-winning Ted Allen. Featuring 18 wineries, 12 restaurants, 10 guest chefs, 6 breweries, and 2 smooth jazz icons, this weekend is sure to be one for the books.

Every Thursday at Salon 230: Megan Moneyhun performs the signature facials, The La Grande Classique for $50

think calendarEvery Friday at Ivy Lane Bistro : Live music and special bistro dinner menu

Every Saturday Downtown Farmer’s Market 8 am to noon on City Island. Fresh, local produce, baked goods, jams & honeys, kettle korn and more. Free Parking.

Every Sunday & Monday at Salon 230: Jade Ritchey offers a FREE cut with any color service

december 20094 – Downtown Holiday Parade At dusk along Beach Street. Presented by the City of Daytona Beach. Featuring Holiday Fun for the entire family.

4 – First Friday 5 to 9 pm on Beach StreetFeaturing local artists, holiday music, wine & holiday treats tastings, film shorts from the Southeast Museum of Photography and Holiday Specials throughout the downtown businesses.

4 - Holiday Open House and Product Launch PartyWm. Ritzi & Company Jewelers160 South Beach StreetCall 386-252-2552 for more information.

5 – Daytona Beach Christmas Boat Parade6:30 pmPresented by the Halifax River Yacht Club and featuring brightly decorated boats in holiday themes, the parade runs along Halifax River from the Seabreeze Bridge to the Halifax Harbor Marina. Excellent vantage points can be taken along City Island in Riverfront Park. For more infor-mation contact Michael Main at [email protected] or by phone at 386 527 0773.

Every Thursday at Salon 230: Megan Moneyhun performs the signature facials, The La Grande Classique for $50

Every Friday at Ivy Lane Bistro: Live music and special bistro dinner menu

Every Saturday Downtown Farmer’s Market 8 am to noon on City Island.Fresh, local produce, baked goods, jams & honeys, kettle korn and more. Free Parking.

Every Sunday & Monday at Salon 230: Jade Ritchey offers a FREE cut with any color service

january 20101 – First Friday Break. Due to New Year’s, there will be no First Friday in January.

Every Friday at Ivy Lane Bistro: Live music and special bistro dinner menu


february 20105 – First Friday 5 to 9 pm on Beach Street.Featuring local artists, live music, food & drinks, film shorts from the Southeast Museum of Photography and more.

Every Friday at Ivy Lane Bistro : Live music and special bistro dinner menu


Winter Downtown Events & Happenings


At the Good Samaritan Society, the promise of exceptional senior care and services isn’t just something found in a mission statement. It’s at the core of who we are. Since our beginnings in 1922, we’ve believed that the difference rests in a philosophy that everyone deserves to feel loved and valued and to be treat-ed with dignity. We have been serving Daytona for 37 years.

To learn more about our 6 levels of care at Good

Samaritan Society - Daytona, call (386)-253-6792.

327 Orange Ave.

Specialists in rehabilitating your body, mind and soul.


2009Business

2Business EXPO

A true learning experience.Experts sharing business strategies on

everything from banking to Web marketing.

NovemBer 17 & 18 free & opeN to the puBlic!

ocean center Daytona Beachvisit www.chooseDaytona.com/expo

thinking of opening a new business? Do you have a great business but want a new location? Do you wish you were in a place where there were more incentives for being there?

then, you probably ought to consider going Downtown Daytona Beach. There is a concerted effort to further elevate the prosperity of Downtown Daytona Beach. How many places can you open a business in this area where, even before the day you open, you have the opportunity to plug-in to a series of established programs in your new district?

Downtown Daytona Beach has a se-ries of very cool programs specifically for all of the businesses in the district. The recently adopted CRA Business Grant Programs are just one example.

` historic building preservation grantThe program provides matching grants to encourage the renovation and rehabilitation of historic buildings. The program provides up to $75,000, with a 75% match, to property owners of any locally designated historic com-mercial building and up to $15,000, with a 50% match, to property owners of any locally designated historic resi-dential building. Renovation will have to comply with the Secretary of the Interior’s Standards.

upper floor residential grantThe program provides matching grants to encourage the conversion of upper floors of existing commer-cial structures to multiple residential units in the Downtown Redevelop-ment Area. The program provides $7,500 per new residential unit, up to $75,000 per property, to any property owner with underutilized upper floors in the RDD-1 (Beach Street Retail) and RDD-2 (Central Business Mixed-Use) zoning districts.

business façade grantThe grant provides up to $2,500, with a 50% match, to retail or restaurant tenants with costs related to signage, awnings, and façade improvements. New or relocated businesses are eli-gible for an additional $6,000, with a 25% match.

leasehold improvement grantsThis program assists retail merchants, restaurants and professional offices with costs related to improving interior spaces in leased buildings. The grant provides up to $2,500, with a 50% match, with costs related to fixed im-provements to interior spaces. New or relocated businesses are eligible for an additional $6,000 with a 25% match.

For more information on how to apply for one of these grants, please contact Jason Jeffries at the City of Daytona Beach at (386) 671 – 8183 or e-mail [email protected].

Cons ider opening downtown wi th cool new programs .

your new business wishes granted.


who is the urban home maker?I live a superhero life. From Clark Kent to Superman, from suit to cape, from busi-ness casual to apron-clad. I have concrete ceilings with crystal chandeliers. My closet

brims with power suits and retro dresses. I read Barrons and Julia Child all in the same sitting. My guess is that some of you can relate.

While I don’t put myself at the level of Supergirl or Wonder Woman, I do think that I am changing the world one casserole at a time. A couple of years ago I noticed myself craving for immersion in the domestic arts, yet loving my work in teaching and real estate. I needed a hero, a role model, someone who embodied the strengths of all of my emerging personalities. I couldn’t find one so I created my own - The Urban Home Maker.

the conflict

Modern women are schizophrenic. Our minds and hearts are split between our “home life” and our “work life.” We try to keep our life and our family’s lives organized. How can we maintain this level of competence, while at the same time be driven, and sometimes needed, to bring in an income? I have been wrestling with the idea that I might have to give up the things I love - like dinner parties, my book club and maintaining a rooftop garden - in order to pursue a life that the world will pay me for. It sounds like a job only a superhero can handle. Well it might be, but I have learned to break things down into their simplest form and to solve them from there.

the reality

I have to be honest with you and with myself. It all boils down to having time. Living and working in an urban area has allowed me to have more time. I have made this area my home and I am excited to share my dis-coveries with you.

a riddle for you

Where can you wake up, walk outside your door, run four miles to get your daily exercise while sweating out the alcohol from your divine dinner party the night before? The Halifax River is on your right and on your left is your best friend and neighbor, Carrie (not the one from Sex in the City). Where can you find a cozy café to commence your day with morning coffee and croissants before you catapult yourself into the demanding, yet fulfilling, workday ahead? Where can you walk home for lunch, catch up with your cohort Queenie while enjoying food from your own fridge? Where can you take your man to Merengue lessons and cap the night off with sushi, sake and something between the sheets? Where can you do all of this in one day, in one town, without getting in your car one time?

the answer

Without wasting too much of your time, the answer is Daytona Beach; Downtown Daytona Beach to be exact. This area is evolving into a Mecca of sophisticated living, the playground of the Creative Class and the home of people like me. It sounds strange coming from a hometown girl with a homemaker heart; however, there is no place like Downtown Daytona Beach. The Urban Home Maker is the superhero and role model of Kelly White. Kelly White is the co-owner of The Jack White Land Company and is working diligently to develop, market and sell Downtown Daytona Beach, all while perfecting her choco-late chip cookie recipe. You can reach her at [email protected]. Also, visit www.downtowndaytonabeach.com for the downtown calendar of events.

William Aiken WalkerFrank Shapleigh

Martin Johnson HeadeFrederic Remington

Herman HerzogHoward Chandler Christy

386.255.0285 www.MOAS.org352 S. Nova Rd. Daytona Beach

NOVEMBER 21, 2009 - MAY 17, 2010

Frederick Carl FriesekeN.C. Wyeth

Thomas Hart BentonAnthony Thieme

Walt KuhnJane Peterson

Featuring Works By Some of the Original Florida Snowbirds

By: Kelly White


The holiday season is one of the most beautiful times of year Downtown, with moderate temps and gorgeous blue skies. Why shop indoors? Avoid the germs and the claustrophobia, and find some of the most unique gifts in the area when you shop Downtown.

Find scrapbooking odds and ends to your heart’s desire to create beautiful memory books for loved ones that they will cherish forever.

Looking for something nobody else will have? An

abundance of jewelry, art and antiques makes

Downtown shopping a mecca for specialty gift items, guaranteed

to “wow.”

What host or hostess wouldn’t love the gift of homemade chocolate and candies? (And, of course, treat yourself to your own private stash to stave off some of those holiday frustrations!)

Send some sunshine up north! Citrus gifts

add a Floridian touch and provide recipi-

ents with something to share (or not).

Comfy, stylish, designer shoes and

boutique fashion-find the complete

ensemble.

For that very cool, deep person on your list: rare books.

Have a favorite photograph

custom-framed.

2009 holiday season Downtown Gift-GivinG GuiDe

For more information on where to get each of these great gifts, you can contact

the DBPA at (386) 258 - 8150

12 THINK MAGAZINE

Invitations. Order personalized invitations from P&S Printing or VIP Printing.

Music. Set the tone of your party with the right kind of mood music. Get the best advice and albums from the experts at Atlantic Sounds.

Serving ware. You will find the perfect dishes for your most delicious menu items at Stacey Lipton Interiors.

Place mats. A single square of cheerful holiday paper from a Page in Time Scrapbooks creates a simple and memorable place setting.

Fake it with takeout. No reason to cook every single last dish for your party. Order a large cheese pizza from Stavro’s, cut tiny circles out of the pizza and top with various specialty toppings of your choice for an easy yet impressive appetizer.

Centerpiece. Flowers from Beach Street Blooms or Zahn’s make for a nice centerpiece. Another interesting idea: find a unique antique piece at Arlequin, Carousel or Nicole’s Mall, and fill it with foil-wrapped chocolates from Angell & Phelp’s.

Freshen Up. Drop a fresh piece of fruit from the farmer’s market in a glass of champagne for a colorful and tasty treat. Or, drop a fresh piece of fruit in the ice tray to liven up spritzers.

What to wear. Find a stylish holiday cocktail dress at Amaya’s Boutique. Fashion it up with accessories from neighboring jewelry stores.

Leave them with a good impression. Send your guests away with parting gifts. Mono-grammed cloth napkins from Beach Street Impressions double as great place markers and nice keepsakes.

Your Holiday Party Checklist

Wm. Ritzi & Co.JeWeleRs160 South Beach St.

Daytona Beach386-252-2552

www.wmritzi.com

Mention this ad for 20% off

on reMounting, repairs & jewelry purchases for the

holidays!Join Us Downtown for these Special Events at ritzi’s!

Jewelry remounting event • Nov. 5th-21st First Friday open House • Nov. 6th

HaliFax art Festival • Nov. 7th & 8thFirst Friday Holiday open House & product launcH party • Dec. 4th

Also Available at Ritzi’s - The year’s most unique and useful jewelry gift - The KeepSafe Jewelry Portfolio!

SHIPPED LOCAL OR LONG DISTANCE BY THE

PIECE, BAG, BOX OR BUSHEL!Citrus Gift Store located at

248 S. Beach Street Daytona Beach

386-252-7462Toll Free: 1-877-378-4848

www.indianrivercitrusgifts.comMon-Fri 9am-5pm • Sat 10am-2pm

FREE5lb. Bag of Citrus

or 8oz. Marmalade or Jelly

with $10 Minimum purchase

with this coupon 1 per customerexp. 12/31/09 TD

Use this checklist to plan ahead so that you’re fully prepared and ready to enjoy you Holiday

Party along with your party guests.


these are the people in the neighborhoodIt would be odd if you’ve been to the Dancing Avocado Kitchen and have not already been served by Emily. Emily Stemburger has been a loyal member of the Avocado Kitchen staff since the restaurant opened 11 years ago. She is currently pursuing a Bachelor’s Degree in Business Administration. When Emily is not happily serving you, she is excit-edly planning her wedding. She walks down the aisle late January, so make sure to congratulate her next time you stop in at the Dancing Avocado Kitchen.

Sharon Dunlap, owner of Beach Street Impressions, is an award-winning artist focusing on Abstract and Non-Ob-jective painting, primarily in acrylics and mixed-media. Based from her studio Downtown, Sharon’s art has been seen throughout the Midwest and here in Central Florida. Her work is currently on display at Beach Street Impres-sions. She is a regular participant in the Halifax Art Festival, and her art is often featured in local venues including res-taurants, bed and breakfasts, and other locations. She has been selected for the Midwest National Abstract Exhibition in Indianapolis, Indiana and has been recognized in several juried competi-tions for excellence in use of color and composition.

Shuffling down quaint, cobblestone-lined streets conjures up thoughts of easy-breezy walks and sunshine. But before one can take a leisurely stroll, proper city planning is imperative. Here are some of the elements which make a street desir-able, “walkable” and vibrant.

Residential and Commercial Density. The more people there are in an area, the safer it is to walk. Additionally, the more people there are in an area, the easier it is to justify public transit which also increases walking since people walk to and from public transit.

The Presence of Sidewalks. Sidewalks are a must. While the presence of sidewalks alone does not guarantee walking, the lack of sidewalks guarantees that the space will not be utilized as a walking thoroughfare.

Roadways and Traffic Patterns. A good rule of thumb is that pedestrian friendly areas do not allow for more than four lanes of traffic, or speeds in excess of 30 miles an hour. However, the most pedestrian friendly areas only allow two lanes of traffic and reduce speeds to 15 miles an hour or less. Pedestrian cross-walks should be in place at half block increments. All of these things tell the cars that this area is designed for people first.

Building orientation. In order to be a good, walkable neighborhood, people must feel comfortable walking along the sidewalk. This means that the front of the building faces the sidewalk, welcoming the walker. Also, there should never (and

I mean never) be parking lots between the main building frontage and the sidewalk or street. Such a design says “this area is for cars, not people.” Permeability is another key. People do not walk by long, fortress-like walls. They like to see into a building and know that those in the building can see them, establishing a safer more comfortable walk-ing environment.

Types of businesses. First floor businesses in a walkable neighborhood should be retail or restaurant. There may be some excep-tions to this rule, such as a gym every now and then, but those exceptions ought to be thoroughly justified. Passers-by should feel as though they could comfortably walk into 90% of the businesses they are passing. Three ground floor accounting offices in a row is a major statement that this district is not for everyone, and if you are here to shop, then you should probably go somewhere else. Why Walk?•Better Health: the average resident of a pedestrian friendly neighborhood weighs 7 lbs. less than their suburban counterpart.•Lower Your Carbon Footprint: your feet produce zero pollution •More Transportation Options: if you live in a pedestrian friendly area, it is more likely that you will have the option of bus routes, taxi cabs, and bicycle lanes just to name a few.•Increased Social Capital: for every 10 minutes that you spend in a daily commute, your likely time spent in community activities falls by 10%. •Stronger Local Businesses: walkable areas give local businesses the foot traffic they need.

moving & g roovingwhat Makes an area More “walkable” than another?

PEOPLE & PLACES

Emily & her fiance



Dr. Stan Beitscher underwent a partial knee replacement at Halifax Health in 2008.

Dr. Stan Beitscher underwent a partial knee replacement at Halifax Health in 2008. In order to provide patients with the very best care, we made sure to bring in the most accomplished orthopedic surgeons. We put the most sophisticated technology in their hands, and developed the safest, cleanest operating rooms. The result is an artificial implant that is more precise. A joint repair that comes with less pain. A hip fracture with a shorter recovery, and everything else that goes hand in hand with ranking #1 in the state for orthopedic outcomes. People travel hundreds of miles for care like this. But with Halifax Health right here, you don’t have to.

I chose the hospital ranked #1 for orthopedic outcomes.

For more about Halifax Health - Center for Orthopedics, visit halifaxhealth.org/orthopedics.

Receive Think at home.Free year Subscription!

Visit www.ThinkDowntownMagazine.comand sign up today.

Discover strategies that will help youbetter connect with your customer.

Learn some of the best and easiest ways to do free marketing today.

Also hosted by the Economic Restructuring Committee of the

Daytona Beach Partnership

The Daytona Beach Partnership in collaboration with Ned Harper of the Small Business Development Center proudly presents

The Merchant Retail Seminar Series.Starting in January 2010

Featuring Programs on the Following Topics:Principles of Layout • Window Displays • Going GreenGetting to Know Your Customer • Marketing without Money Know Yourself • How to Create Your Business Facebook

For more information go to www.downtowndaytonabeach.com, e-mail [email protected], or call (386) 258-8150.

Think Downtown Magazine

Documents

Transcript of Think Downtown Magazine