Think big, build small; How to build your startup to scale
-
Upload
crowdtamers -
Category
Business
-
view
268 -
download
2
Transcript of Think big, build small; How to build your startup to scale
![Page 1: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/1.jpg)
Think Big, Build SmallHow to build your startup to scale
@TrevorLongino
Head of Product, Kontakt.io
![Page 2: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/2.jpg)
![Page 3: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/3.jpg)
![Page 4: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/4.jpg)
Building Lean Starts With The First Hire
![Page 5: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/5.jpg)
The Perfect Employee
![Page 6: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/6.jpg)
The Perfect Employee
![Page 7: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/7.jpg)
![Page 8: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/8.jpg)
The Most Expensive Thing You Can Do is Launch Something No One Wants
![Page 9: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/9.jpg)
The Second Most Expensive Thing You Can Do is Launch Something You Have to Sell
![Page 10: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/10.jpg)
![Page 11: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/11.jpg)
Something that a business or consumer will always want
● Earn a business more money
● Help a person fulfill a basic need
Constant demand, but many competitors
EvergreenSomething that is in response to a specific need
● Employee retention programs after a reorg
● Clean water in Flint
Irregular demand, but very urgent when needed
TargetedSomething that people don’t care about even if it’s important
● Office safety planning
● Prophylactic tax planning for people
Low demand & education needed to establish why the customer should care
Irrelevant
![Page 12: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/12.jpg)
![Page 13: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/13.jpg)
3 Simple Tests to Guarantee* Your Success
*no actual guarantee. :P
![Page 14: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/14.jpg)
Facebook Ads Will Tell You Possible Market Demand
![Page 15: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/15.jpg)
![Page 16: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/16.jpg)
![Page 17: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/17.jpg)
![Page 18: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/18.jpg)
The “First 10” Test
![Page 19: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/19.jpg)
The Bought Attention Test
![Page 20: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/20.jpg)
![Page 21: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/21.jpg)
Sample MAU
![Page 22: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/22.jpg)
![Page 23: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/23.jpg)
Growth Accounting: The Short VersionMonthly Active User = MAU
This Month = t
New = New signupsRetained = Still active from last (t)
Resurrected = Not active in (t)n but active now
![Page 24: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/24.jpg)
MAU(t) = New(t) + Retained (t) + Resurrected (t)
![Page 25: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/25.jpg)
MAU(t)
![Page 26: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/26.jpg)
MAU(t) = New(t) + Retained (t) + Resurrected (t)
![Page 27: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/27.jpg)
MAU(t) - MAU(t - 1 month) = new(t) + resurrected(t) - churned(t)
![Page 28: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/28.jpg)
Quick Ratio = (new + resurrected)/churned
![Page 29: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/29.jpg)
![Page 30: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/30.jpg)
![Page 31: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/31.jpg)
![Page 32: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/32.jpg)
![Page 33: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/33.jpg)
![Page 34: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/34.jpg)
![Page 35: Think big, build small; How to build your startup to scale](https://reader036.fdocuments.in/reader036/viewer/2022062523/58ea4fa51a28abc4698b652d/html5/thumbnails/35.jpg)
http://techcrunch.com/2016/02/04/three-nearly-free-growth-hacks/
http://www.thestartersclub.com/88/
https://medium.com/swlh/diligence-at-social-capital-part-2-accounting-for-revenue-growth-551fa07dd972#.sd4jurjwk
https://medium.com/swlh/diligence-at-social-capital-part-1-accounting-for-user-growth-4a8a449fddfc#.r3j3qlwpy
http://techcrunch.com/2013/11/02/welcome-to-the-unicorn-club/
https://medium.com/@producthunt/the-ultimate-marketing-stack-for-startups-ecff2a4e701f#.qk3r6djx6
Resources