Things You Should Do to Increase Traffic on Your eCommerce Website
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Transcript of Things You Should Do to Increase Traffic on Your eCommerce Website
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W W W . P E R Z O N A L I Z A T I O N . C O M
Things You Should Do To
Increase Traffic On Your
eCommerce Website
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WHAT IS THE ONE
QUESTION ONLINE
RETAILERS ASK
THEMSELVES?
One question that every eCommerce website owner asks himself every waking moment is – “How do I drive more traffic to my online store?”
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WHAT ARE THE 3 KEY TACTICS TO DRIVE TRAFFIC?
S E O
E m a i l M a r k e t i n g
P a i d S o c i a l m e d i a A d s
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SEO IS IMPORTANT TO INCREASE
WEBSITE TRAFFIC BECAUSE –
With SEO, you can fine-tune your website to increase the likeability of ranking high in search results.
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KEY ACTIONABLE FOR A SUCCESSFUL SEO ARE-
• Regular, Fresh and Unique keyword-rich content
• An optimized website, complete with a Sitemap
• Linking
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Paid social media ads allow you to
create highly targeted campaigns that
can be customized to the shoppers
who are most likely to click on your
website and buy your products.
HOW ARE PAID SOCIAL
MEDIA ADS CRUCIAL?
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WHAT ARE TWO PLATFORMS THAT CAN BE CONSIDERED FOR PROMOTING AN ECOMMERCE STORE?
Facebook & Instagram
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WHY ARE FACEBOOK ADS SO IMPORTANT
FOR ONLINE BUSINESSES?
Facebook Dynamic Ads can help you
bring customers back to your
website as their automatically
generated ads can serve customers
who have visited your site earlier.
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WHY IS INSTAGRAM SO POPULAR AMONG ONLINE RETAIL BUSINESSES?
Instagram is exceptionally popular amongst millennials with 73% of its users between the age of 15-35.
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WHY IS EMAIL MARKETING SO WIDELY ENDORSED FOR ECOMMERCE
PROMOTION?
E m a i l m a r k e t i n g d o e s n ’ t j u s t g e t y o u n e w c u s t o m e r s , b u t a l s o n u r t u r e s a n d
g r o w s y o u r e x i s t i n g c u s t o m e r b a s e .
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Offering your website visitors a freebie – like an
eBook or a user guide which is aligned to your
products. In order to download these, your
customers will leave their email addresses.
YOU CAN BUILD YOUR EMAIL LIST BY –
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T H A N K Y O U
L O O K I N G F O R M O R E C O N T E N T O N E C O M M E R C E ?
C L I C K T O D I S C O V E R