Things withGame

DesignBigShine

Sejong Univ

Game Mechanics

Points system Levels Leaderboards Badges

Onboarding

Challenges &

Quests

Social Engagement

Loops

Customization

Things People Like

PatternRecognition Collecting Surprise &

Unexpected DelightOrganizing &

Creating Order

Gifting Flirtation &

RomanceRecognition for

Achievement Leading Others

Fame,

Getting Attention Being the Hero Gaining Status Nurturing,

Growing

Products with Game Design

Toilet printed flySituation : a man peesQuest : Drop a fly in water→ Reduce spillage

Basketball Trash boxSituation : Trash something

Quest : Throw waste in box(Basketball)→ Do it with fun

Public Campaign with Game Design

The Fun Theory

• Bottle Bank Arcade Machine Purpose : get more people to

use the bottle bank

Game Design - Points system,

Leaderboardshttp://youtu.be/zSiHjMU-MUo

→ Over one evening, our bottle bank arcade was used by nearly one hundred people.→ During the same period, the nearby conventional bottle bank was used twice.

Public Campaign with Game Design

• The World’s Deepest Bin Purpose : get more people to

throw their rubbish in the bin

Things People Like – Surprise &

Unexpected Delighthttp://youtu.be/cbEKAwCoCKw

→ During one day 72kg of rubbish was collected in our bin.→ That's 41kg more than the normal bin just a small distance away.

Public Campaign with Game Design

http://youtu.be/6ae0bw58jJU

→ 70% REDUCTION in illnesses→ 75% REDUCTION in respiratory infections

Hope Soap Purpose : prevent disease(children)

Method : washing hands fre-quently

with soap

How? : make soap with a toy inside

Things People Like – collecting

Nudge Effect

• Doesn’t say “Do something”

• Make people Do something voluntarily

We call it Nudge Effect. <the theory by Richard Thaler>

• Nudge : inducing people to do something softly

My idea Situation : some people get on subway when the doors are closing.

Purpose : Make them don’t try to get on subway at this situation.

How? :

Visual effect – Let people think to be at Dangerous situation

Expected Problem : Someone who likes thrill do it more…

References

«Gamification by Design», O’RELLY

http://www.thefuntheory.com/

http://blog.naver.com/ehforever/130097976428