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www.company.com Tasha Hines-Porch Overview of Social Media Skills and Experience September 2011
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My contributions to Sony Corporation of America.Highlights of my Social Media experience.
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www.company.com
Tasha Hines-Porch
Overview of Social Media Skills and Experience
September 2011
www.company.com
I have created a short presentation which highlights my social media and community management experience.
Hope you enjoy the slideshow!
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• 2+ years of Social Media and Community Management experience at Sony Corporation of America. 9+ years of professional experience in Digital and Brand Marketing.
• Built and continuing to grow Sony’s online community of over 1 million+ users combined.
• Social media experience includes community building, managing content, developing and launching social media programs, branding and strategic planning.
Overview of social media pages I currently manage
Company LOGOHighlights of my Social Media
experience:
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Sony’s Facebook page
• Since last year, engagement on Sony's Facebook page has increased by 200% • The page averages 50,000 new fans (likes) monthly; 600 likes, 300 comments per post.
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Sony’s Twitter page
• Engagements (retweets and @ mentions) is up by 130% from last year. • The page averages 250 new followers daily on the channel.
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Sonymakedotbelieve YouTube channel
• The YouTube channel, which includes our brand videos, has over 3 million video views.
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Sony’s Foursquare page
• To date, we have over 18,000+ check-ins and 40,000+ followers.• Helped craft and post tips on our Foursquare page, targeting core users and popular venues.
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• Post relevant news and engaging content that encourages participation, drives interest, and conversation about the brand.
• Manage Sony’s social media editorial calendar.
• Actively participate in conversation, engage fans, respond to questions, and moderate content.
• Experience in crisis communications. Work closely with Corporate Communications team to help craft and post corporate information on our channels, including PlayStation Network outage updates.
• Experience writing to audience, which is predominantly male, 18-35, interests include technology, sports, gaming and entertainment.
View my social media writing samples
Company LOGOHow I manage communications on
Sony’s Social Media channels:
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Facebook writing samples
• Strive to post engaging content which encourages fans to share their comments, experiences and become active participants in the community.
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Facebook writing samples
• Share interesting and relevant news with our Facebook community, to drive interest and conversation about the brand.
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Facebook writing samples
• Post content to drive awareness about our make.believe social media programs, and encourage fans to participate.
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Facebook writing samples
• Work closely with Corporate Communications team to help craft and post corporate updates.
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Twitter writing samples
• Share relevant news and updates with our Twitter community, that drives interests and engages fans.
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Twitter writing samples
• Foster conversation by asking questions and encouraging fans to ‘tweet what’s on their mind.’
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Twitter writing samples
• Communicate directly with fans, answering questions, responding to feedback and thanking fans for support (retweet, mention and/or follow).
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Foursquare writing samples
• Craft and post tips on Sony’s Foursquare page, including the following:
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YouTube writing samples
• Write content for brand videos, including titles, descriptions and tags.
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• Worked closely with Media and Marketing team to develop and launch Social Media programs on our channels. Involved in brainstorming sessions, contributing ideas, research data and insights about our channels.
• Worked closely with hired agencies to create messaging around programs, incorporate these posts into our social media calendar, launch applications, and help choose and contact contest winners.
• Design banners, write code, launch and troubleshoot apps, format page layouts, edit photo and videos for use on our social media channels. Cut company costs since I am able to perform these minimal tasks in-house rather than having to outsource work to an agency or freelancer.
See the social media programs I’ve helped develop and launch
Company LOGOMy role in helping develop and launch
Social Media programs:
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Social Media programs
The Remix ProjectWe created an app which allowed fans to remix Bob Dylan's classic song 'Subterranean Homesick Blues.' We choose the top 10 remixes, and had fans vote for their favorites. We promoted the winning trailer on our Facebook page, and also sent the winner to SXSW 2011.
m.b GalleryWe asked fans to upload a photo of what they felt best represented 'make.believe' and the brand message "Believe that anything you can imagine, you can make real." The winning photo was displayed in a unique experience for millions to see on Sony.com, Times Square in NYC, our social media channels, YouTube, Yahoo, and other prominent places.
•Raised brand awareness through Social Media marketing campaigns. •Collaborated with the Marketing and Media team to help develop, launch and support make.believe social media programs.
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Social Media programs
The LittleBigCreationWe asked fans to help us build a video game! Each week, fans voted on different elements of the game and created 'The make.believe Adventure’ level for LittleBigPlanet 2 (PS3). Also, we randomly chose one winner from the community and sent them on a VIP trip to E3 2011.
Priest in 3D Trailer ChallengeFans created their own 3D trailers for the movie. We choose the Top 10 trailers and the community voted on their favorites. We promoted the winning trailer on Facebook. The winner was also flown to LA and met the star of the movie, Maggie Q.
•Raised brand awareness through Social Media marketing campaigns. •Collaborated with the Marketing and Media team to help develop, launch and support make.believe social media programs.
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Social Media programs
Check In at PlayStation HQ ‘Pop-up’ storesPlayStation set up 'pop-up' stores around the country, so fans could interact and test out the newly launched PlayStation Move product. We setup check-in locations at these venues, driving substantial traffic to the venues. As an incentive for checking in, fans received gifts and prizes.
Make a Statement in Times Square contest We encouraged fans to send us a tweet using the hashtag #sonyibelieve, and tell us how Sony helped make their dreams become reality. The 5 winning statements were broadcast on our Times Square Billboard in NYC.
Foursquare
Check In at CES boothAt the Consumer Electronics Show, we set up a check-in location at the Sony CES booth, encouraging fans to stop by and test out the new products. Also, as an incentive for checking in, fans received $25 Sony Store gift cards.
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• Over 15,000 fans total participated in our make.believe programs (exceeded expectations).
• The programs helped increase awareness about the make.believe brand message with our fans.
• We experienced community growth across all channels. The biggest increase in fan growth occurred on our Facebook page:
Company LOGO
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Facebook Fan Growth
Lifetime Subscribed and Unsubscribed “Fan” Da * Arrows highlight continued fan growth and retention due to m.b programs and consistently engaging communications.
Results of Social Media programs
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• Helped shape and develop Sony’s Social Media strategy.
• Worked with internal stakeholders and senior management to help establish objectives, goals, best practices and guidelines for the channels.
• Meet with senior management monthly to discuss goals and strategy.
• Trained employees on best practices, and how to use our social media channels.
• Analyze metrics, create and distribute reports, stay current on social media trends and tools.
My experience in social media planning and training
Company LOGOMy experience in Social Media strategic
planning, Training employees
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Social Media development and training
Raise brand awareness through Social Media marketing campaigns. Collaborated with the Marketing and Media team to help develop, launch and support make.believe social media programs. Targeted Research
Participated in Social Media research, led by the Marketing and Media team – to find out about our audience and their interests. The next step was developing programs catered around these interests.
BrandingWorked in collaboration with Marketing and Media team, and Corporate Communications to develop a consistent brand voice and identity, which is used when communicating with fans on our social media channels.
•Helped shape and develop Sony’s Social Media strategy. •Worked with internal stakeholders and senior management to help establish objectives, goals, best practices and guidelines for the channels.
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Social Media development and training
Rules and GuidelinesWorked in tangent with Corporate Communications to develop rules and guidelines for our social media channels.
TrainingTrained employees, including Senior Management, interns and consultants, on best practices, and how to use our social media channels.
•Helped shape and develop Sony’s Social Media strategy. •Worked with internal stakeholders and senior management to help establish objectives, goals, best practices and guidelines for the channels.
www.company.com
I want to thank you for viewing my presentation.
If you have any questions, please feel free to contact me.
Tasha N. Hines-Porch
