Thick or thin tweets
10
Bonnie Zink @bonniezink http://bonniezink.com Helping you tell your story! Twitter Engagement the thick and thin of it August 12, 2015
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Transcript of Thick or thin tweets
Bonnie Zink@bonniezink http://bonniezink.comHelping you tell your story!
Twitter Engagement the thick and thin of it
August 12, 2015
Bonnie Zink@bonniezink http://bonniezink.comHelping you tell your story!
● Share what you know○ How will your expertise help
others?● Learn from others
○ What do you need to know?
What is Twitter all about?
● Make the connections that matter○ Who will help you reach your goals?
Bonnie Zink@bonniezink http://bonniezink.comHelping you tell your story!
Who are you on Twitter?Content Curator
○ Share your unique perspective about what’s important in the world through sharing the content that matters to you.
Content Creator○ Share infographics, blog posts, photos, podcasts, web pages,
publications, events, and other content that you’ve created.
Content Supporter○ Share content (reTweet) and engage (reply and comment)
with the content shared by those in your network.
Bonnie Zink@bonniezink http://bonniezink.comHelping you tell your story!
Thin● Content lacks depth or context● Tweet about what’s happening now● Share links without comments● Text only tweets● Twitter feed is all about you - lacks
reTweets, replies, and engagement● Twitter feed should be all about your
audience, network, and connections
Tweeting: the thick and the thin of itThick● Tweet about what’s happening now,
tag colleagues, and use hashtags● Include personal comments about
why content interests you● Add good quality graphics● Actively reply to tweets● Engage your network by asking
questions
Bonnie Zink@bonniezink http://bonniezink.comHelping you tell your story!
Thin
Thick
● Shares an article title and link
*This style of tweet becomes more effective once you’ve developed a community that knows what the topic is about and is already interested.*
Share what interests you
● ReTweet adds personal comment that encourages engagement● Personal endorsement of interest encourages readership● Use of hashtags gets the message in front of those interested in
that topic
Bonnie Zink@bonniezink http://bonniezink.comHelping you tell your story!
Thin Thick
Talk about what is happening now
● Tweet doesn’t provide details about the conference
● Borders on the inappropriate
● Tweet mentions conference topic - provides context
● Uses hashtags● Tags other tweeters● Includes photo for
interest - capture those memories!
Bonnie Zink@bonniezink http://bonniezink.comHelping you tell your story!
Thin Thick
Have a little and show your audience what is happening in a graphic
● Tweet mentions “using visuals” but does not include a visual
● Does not include hashtags or a clear call to action (C2A)
● Caption not only tells what this tweeter thinks about think tanks and other research mediator, but shows us in a well thought out visual
● Tweet includes a hashtag
● Tweeter shares archival content and gives it new life
Bonnie Zink@bonniezink http://bonniezink.comHelping you tell your story!
Thin
Join a conversation and reply to someone directly with an active message
● Even though this tweet is part of a broader conversation, it could be stronger if the tweeter used a link or hashtags
● Tweeter missed opportunity to connect with a product they love by not tagging the Red Rose topic or company
● Reply does not begin with @ and is visible to everyone● Reply uses keywords and hashtags, which helps get the tweet noticed by
wider audience● Tweet tags other tweeters, which brings it to the attention of key people and
continues the conversation
Thick
Bonnie Zink@bonniezink http://bonniezink.comHelping you tell your story!
Let’s continue the conversation!Knowledge Mobilization (Translation and Exchange) ProfessionalCo-Founder of KM in the AM (Saskatoon)Social Media StrategistCorporate Writer, Researcher, & EditorAssociate, Institute for Knowledge Mobilization
Phone: 306-262-5651 Email: [email protected] | Web: http://bonniezink.com
HootSuite Professional Profile | Twitter | Facebook | LinkedIn | GooglePlus
Bonnie Zink@bonniezink http://bonniezink.comHelping you tell your story!
Sources● Comm, Joel, and Dave Taylor. Twitter
Power 3.0: How to Dominate Your Market One Tweet at a Time. New Jersey: John Wiley & Sons, 2015. Print.
● Kawasaki, Guy, and Peg Fitzpatrick. The Art of Social Media: Power Tips for Power Users. New York: Penguin Group (USA) LLC, 2014. Print.
● Mewburn, Inger. “Teaching with Twitter (Part One).” The Teaching Tom Tom as posted on 2011/09/07. Accessed on 2015/08/12.
● Sample, Mark. “Practical Advice for Teaching with Twitter.” The Chronicle of Higher Education as posted on 2010/08/25. Accessed on 2015/08/12
● Silver, David. “The difference between thin and thick tweets.” Silver in the SF: teaching and learning in a city called San Francisco as posted on 2009/02/25. Accessed on 2015/08/12
● Vaynerchuk, Gary. Jab, Jab, Jab, Right Hook: How to tell your story in a noisy social world. New York: Harper Business (Harper Collins Publishers), 2013. Print
* All tweets represented in this presentation are used as they appear on Twitter.com. Click the graphic to access the original tweet.
