THEVIEW HOLIC Black Box proposals. 3 4 1 Companies and Products Marketing objectives 2 Environmental...
-
Upload
angelo-bernard -
Category
Documents
-
view
215 -
download
2
Transcript of THEVIEW HOLIC Black Box proposals. 3 4 1 Companies and Products Marketing objectives 2 Environmental...
THEVIEW HOLIC
Black Box proposals
3
4
1 Companies and Products
Marketing objectives
2 Environmental Analysis
Future plans
Company Overview Company History Business Area Product Introduction
Company Overview Company History Business Area Product Introduction
Market analysis Customer Analysis Competitors
Market analysis Customer Analysis Competitors
Future plans Future plans
Marketing objectives Marketing objectives
1. Company Overview
2. Company History
3. Business Area
4. Product Introduction
Companies and Products
Company Overview 1-1
World View. Co., ltd.Company Name
May 10, 2010Date of
Establishment
J. H . leeRepresentative
Car rear view camera, black boxFor Business
http://world-view.co.krWebsite
Company History1-2
world view.Co., Ltd. established Rear View Camera CMOS, CCD production.TG Sambo and domestic distribution and sale of the factory distributorVGA 2CH Black Box EZ-100 development and launch
05M05M07M12M
01M
05M09M11M
HD + VGA black box under developmentBLACK HOLE Black Box releasedTHE VIEW created its own brand and CE, FCC certification.
02M03M07M08M
THE VIEW HOLIC mass production, ㈜ hyubayiron delivery.SECOM auto Korea (Philippines) Product FactoryInstitute recognized and established.United States, Canada, Russia, and export plans
2010.
2012.
2013.
CMOSCar Rear View Camera
CMOSCar Rear View Camera
Local distributor for saleLocal distributor for sale
HD Black Box 2CHTHE VIEW production
HD Black Box 2CHTHE VIEW production
CCDCar Rear View Camera
CCDCar Rear View Camera
Car black box business promotion
Car black box business promotion
VGA Black Box 2CH EZ-100 production
VGA Black Box 2CH EZ-100 production
WORLD VIEW CO., LTD.WORLD VIEW CO., LTD.
1-3 Business Area
3
4
1 Companies and Products
Marketing objectives
2 Environmental Analysis
Future plans
Company Overview Company History Business Area Product Introduction
Company Overview Company History Business Area Product Introduction
Market analysis Customer Analysis Competitors
Market analysis Customer Analysis Competitors
Future plans Future plans
Marketing objectives Marketing objectives
1-4 Specifications
1-4 Features
MICRO SD memory expansion and recruitment for easy moving !
World View CO., LTD of the THEVIEW HOLIC
By employing an external MICRO SD memory when checking images,
Black-box without having to remove it from the car, but by separating the memory
Video can be found easily.
In addition to the large amount of memory because it can be easily replaced
If necessary, it is convenient to expand the memory capacity.
Features Achieved best-in-class HD Black Box
2CH FRONT HD / REAR CAMERA VGA
3”” Touch Screen (ease of setup / live video provided) Prompt (black box management and inspection help)
External GPS support (the vehicle speed display / Google map link)
1-4 Features
VGA (640 X 480)Front
MODEL : W2HD (1280 X 720)Front
1280 X 720 의 HD resolution support!
MAGA PIXEL LENS(6/6)
HD image sensor
noise Stability of
processors
THE VIEW HOLIC world-view of the resolution of
1280 X 720 By supporting high-quality REAL HD
picture. Particularly strong in the HD image sensor noise is
applied
By using MEGA PIXEL Lens
Provides a clear image. By using processors with excellent stability
Customer satisfaction has increased.
1-4 Features
FRONT/REAR Angle 130’
1-4 Features
Front, Rear recorded without omission
1-4 Features
Through a dedicated PC VIEWER Forward / backward video you can see.
1-4 Features
Support external GPS function Google Maps
1. Market analysis
2. Customer Analysis
3. Competitors Industry Analysis
2. Environmental Analysis
2-1 Environmental Analysis - market analysis
• Black box car insurance fraud and crime from the blind spot, which can ensure the
safety of the people as the role is CCTV. • The city in July 2013 and was mandated taxi in September 2014 the U.S.
government to promote legislation that would mandate, and thus in the black
box in the domestic as well as international recognition of the importance of
expanding the mandate that mounting is shown.
Society and Culture Society and Culture
• 지역 총판을 통한 물품 공급으로 총판위주의 판매 .• 온라인 판매 사이트 등록 및 판매 .• 홈쇼핑 등록 및 판매 .• 택시 , 버스 , 화물차 조합등 특수목적차량의 장착을 위한 판매 .
Distribution environment Distribution environment
The type of customer
• Preferred brand-brand products, mainly famous choose
• Product design and performance-design report directly compare and decide
(on-line) • Product durability - Internet cafes or through group buying. (See full purchase your
comments) • New vehicles equipped with factory-fitted if the service request.
THE VIEW HOLIC Types of domestic consumers
• New car purchase new car when fitted to receive the goods. • Purchase by design. • Use your existing VGA model EZ-100 and purchase rewards. (If you want a consumer trade) • Groups such as the black box purchase through Internet cafes.
2-2 Environmental Analysis - Customer Analysis
• The overall black-box company branding in online and offline advertising and marketing. •The country where the black box of about 80 companies being investigated, but where the actual
manufacturing of the double-
Where about 10 are identified, other companies and the OEM way, branding and sales of revenue.
• World View CO., LTD is not a brand specialty stores, company specializing in the export and
domestic market its brand in THEVIEW Steady sales, A / S and a thorough follow-up of companies
that raise awareness.
• Than the value of the brand in the overseas market, the durability of the more important items that can be seen.
• Chinese products in overseas markets, but they occupy much sold on the market, the product is durable, does not favor off. • THE VIEW priority to the development of new products to overseas markets than to enhanced durability of
the product in the domestic market naturally been recognized "a strong black box" to get a reputation is targeting the overseas market.
Brand specialty stores Brand specialty stores
Overseas markets Overseas markets
2-3 Environmental Analysis - Competitor Analysis
1. Marketing Goals
3. Marketing Goals
3-1. Marketing Goals
World View CO,. Ltd. Image forming
THE VIEW increase awareness of the product
Maintaining existing distributors and create new
dealer
Of black box currently on the market as a strategy for companies
that sell online and offline companies that are selling strategy
Two types of companies can be divided into
World View is now insist on offline sales.
Online advertising effectiveness from the sale to reduce the
distribution margin get closer to the consumer a good price, but why
not sell online yet consumers are familiar with the behavior of the
black box of the consumer equipped with not much of a problem with
reality after purchase online, and then disposed of the selling price
to the image of low product loss due to concerns such as
Exported to all over the world, and the world view of the domestic
market and offline sales, "a thorough follow-up Companies", "Durable
Good Product" is dedicated to raise awareness.
1. Future plans
4. Future plans
4-1. Future plans
THE VIEW Future plans THE VIEW Future plans
1. Domestic sales and distribution network
steadily rising expectations by building
awareness THE VIEW.
2. Due to export "export enterprise" corporate
image formation .
3. THE VIEW HOLIC raise awareness to
maximize sales of future development and
launch of new products.
Thank you very much.