TheValue of User Experience - SAP · PDF fileTheValue of User Experience ... Your roadmap for...
Transcript of TheValue of User Experience - SAP · PDF fileTheValue of User Experience ... Your roadmap for...
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
January 2015
TheValue of User Experience
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
The Value of User Experience: What is User Experience
User Experience is more than beautiful User Interfaces.
A good UX is the result of a product or a service which:
• Satisfies your users’ needs
and put them into the center of
your design decisions
• Focus on the whole process,
the ecosystem and work
environment
• Which is feasible and viable
with your given boundary
conditions.
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
The Value of User Experience: Find the right focus
To ensure that you focus on really innovative solutions all ideas and features have to be validated by the following dimensions:
User Demand: You should observe and understand what the real needs of your users are
Business Viability: All ideas have to be checked if they are viable from a business perspective
Technical Feasibility: The solutions and ideas have to be technically feasible
Innovation
Sweet Spot
Technology(feasibili
Business
(viability)
Human Values(desirability)
Technology(feasibility)
Business(viability)
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
Key Ingredients : Define the right team
For the ability to validate all ideas by the mentioned three focus areas, a interdisciplinary team is necessary for a great user experience.
You should work in cross functional teams during concept phases
The team members shall consisting of T-Shape individuals from different backgrounds.
A perfect team is a business matter expert, a technical architect and a designer whom could facilitate the process and act as the advocate of the user.
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
Key Ingredients : User Centered Design Process
To ensure that you focus on the right requirements and ideas a modern design process shall be applied:
Discover Phase: Scoping and real end user research of the to be solutionThis ensures that you are instead of collecting requirements focus on solutions to solve the user’s needs
Design Phase: Iterative design phase where you develop first ideas, early prototypes. A visualized idea could be communicated much better than a written requirement
Deliver Phase: Develop and implement the jointly designed and agreed solution.
DISCOVER DESIGN DELIVER
Scope
360° Research
Synthesize Implement Deploy
Test
ValidateIdeate
Prototype
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
Key Ingredients: The right space to foster creativity
A creative space with enough can spice up this process and unleash the creative potential of your teams.
A perfect space shall have:
Flexible furniture to adopt it easily to the projects conditions
Enough visualization capabilities such as white boards and presentation technic
Prototyping material to materialize your ideas such as post it notes, cardboard, …
People + Process + Space = Innovation
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
Motivation: Why to focus on User Experience?
Design-Centric Organizations in the US have significantly more stock value over time (Source DMI 2014)
A organization which focuses on UX can significantly increase it´s productivity and decrease operational costs
An IT solution which is designed in that way will increase your users satisfaction and speed up the adoption
The focus on UX helps IT organizations to offer an innovative approach and comprehensive solutions
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
The Value of UX: Monetary Benefits
Productivity
Increased productivity by focusing to the real need of the user
Training and Support Costs
Through to reduced complexity and latest UI technology the solutions are easy to use
Data Quality
Higher data quality and reduced number of manual data corrections needed
Solution Accuracy
Lower number of change requests through to tight involvement of end users and business stake holders
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
The Value of UX: Non-Monetary Benefits
End User Satisfaction
Higher satisfaction through tight involvement and participation during the design process
Customer Loyalty
Your customers will more often use your services and recommend them to others
Solution Adoption
A desired solution increases the adoption and reduces unused shelf ware in your organization
Better Alignment
Close collaboration of all involved stake holders pushes the demand and manages expectations
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
How to calculate the Value of UX: Monetary Savings
To understand what is in for you we created an easy to use tool the “UX Value Calculator”
Based on the experience from more than 200 projects and the feedback from our customers we created a tool for you to calculate YOUR monetary UX saving potential!
1. Access the SAP UX Value
Calculator
2. Enter your companies actuals
3. Review your annual saving potential
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
How to calculate the Value of UX: Non-Monetary Savings
End User Satisfaction:The end user satisfaction of a solution can be measured via a survey by using one of the available industry standards
• SUS (System Usability Scale): http://www.measuringusability.com/sus.php
• UEQ (User Experience: Questionnaire): www.ueq-online.org
• SUMI (Software Usability Measurement Inventory): www.sumi.ucc.ie
Customer Loyalty:This helps you to identify how happy your customer are with the provided solutions it measures e.g.:• Likelihood to recommend your
products to others• Likelihood of purchasing other
products and services you offer
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
How to leverage the value of UX: Next Steps
SAP has a comprehensive offering from business advisory services where we help you to calculate a real business case up to user experience design services where we help you to gain those savings by designing a custom solution.
Your roadmap for success:
1. Make yourself familiar with the value of UX
2. Apply for a UX Advisory Workshop at SAP
3. Identify a proof of concept project and gain the first benefits by leveraging our UX Design Services
4. Apply a user centered design approach for your internal projects
5. Invest into a center of excellence for UX for a sustainable growth