TheTool - Performance-Based ASO (App Store Optimization) Tool - Applause May 28th 2016

Performance-Based ASO Tool

#ApplauseBCN | TheTool - Performance-Based ASO Tool

Daniel Peris - May 28th 2016

Daniel Peris

@DanielPeris [email protected]

200% MOBILE

My day to day (work)• Agency clients

• My apps (+100)

• Mobile Stuff

• Having FUN!


ASOASO (App Store Optimization) is the process of

optimizing an app store listing in order to maximize visibility, improve conversion rate and generate organic

installs through search, top charts and featured.

Important: Organic installs are FREE and help decrease user acquisition costs.


ASO IS

NOTONLY

SEARCH


ASO tracking• Search (almost SEO)

• Track keywords + competitors

• Top Charts

• Track Top Charts + competitors

• Conversion

• Track Conversion Rate, ratings, reviews…

• Featured

• Track worldwide


Reality• Developers > “Appreneurs”

• Lots of apps, lots of kws, lots of top charts, lots of data…

• Agencies

• Same as devs.

• TONS of data.


Current ASO Tools• NO PERFORMANCE

• You have to mix some tools in order to get the right data.

• Google Play data crashes.

• Pricing.

• Usability.

• Headache!


WTF!


ASO Questions• How do Installs impact Top Chart rankings?

• How do Ratings impact Top Chart rankings?

• How do Installs + Ratings impact Keyword rankings?

• How do Top Chart rankings impact Organic Installs??

• How does Conversion Rate impact Installs?

• How do Installs impact Revenue / Business?

• Is my ASO Strategy working?


TheTool


TheTool origins• App Store Keyword Ranker tool idea (2013).

• Developed some ASO Tools / Dashboard for clients (PickASO)

• Evolution of SEO (web marketing) Tools.

• KEEP IT SIMPLE!


http://PickASO.com

TheTool info• Desktop + Mobile SaaS.

• App Store + Google Play Data.

• Data-driven Actionable Insights

• Multiple Data integrations.

• All in One Tool.

• VERY COMPETITIVE Pricing.

• Performance-Based ASO


TheToolTop Charts


TheToolSearch


TheToolRatings (Feedback)


TheToolConversion Rate


TheToolRevenue - Business


TheToolNative app


Private Beta


Join TheTool Private Beta NOW!

GO TO http://thetool.io


http://thetool.io

TheTool - Performance-Based ASO (App Store Optimization) Tool - Applause May 28th 2016

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Transcript of TheTool - Performance-Based ASO (App Store Optimization) Tool - Applause May 28th 2016