TheThe_Nielsen_Company_Overview_Presentation Nielsen Company Overview Presentation 2

8/20/2019 TheThe_Nielsen_Company_Overview_Presentation Nielsen Company Overview Presentation 2

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Copyright © 2009 The Nielsen Company

An Introduction to

The Nielsen Company



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"ho "e Are

The Nielsen Company is the #orld$s leading pro%ider o&

mar'eting in&ormation, audience measurement, and

(usiness media products and ser%ices)



More than 34,000 employees in over 100 countries…



"e transform ra# data into strategic insights and

tailor*made recommendations)

"e analyze and advise a(out comple+ sales and

mar'eting issues &or #inning (usiness decisions.

Nielsen measures mar'ets, media and consumer (eha%ioracross industries and around the #orld)

"e integrate in&ormation &rom across our (usiness)

"hat "e o



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Our -ission

To pro%ide clients #ith the most complete

understanding o& consumers and mar'ets #orld#ide)



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The Nielsen ompany ! uni"ue in the information industry…


http://slidepdf.com/reader/full/thethenielsencompanyoverviewpresentation-nielsen-company-overview-presentation 7/17PageOct 8, 20!

1or -ore Than 00 ears1#$4

Billboard maga3ine &ounded

1$%3

A)C) Nielsen Company &ounded

1$30

The Hollywood Reporter &ounded

1$&0

1irst T4 audience measurement

1$$$

Nielsen -edia 5esearch ac6uired (y 4N7

%000

-iller 1reeman 7A trade sho#s and maga3ines: ac6uired (y 4N7

%001

ACNielsen ac6uired (y 4N7

%00'

4N7 ac6uired (y a consortium o& si+ pri%ate e6uity &irms;a%id <) Calhoun (ecomes Chairman and C=O

%00(

4N7 (ecomes The Nielsen ompany,integrating our (usinesses under a historic (rand)



O#nership

The Nielsen Company is pri%ately

held (y pri%ate*e6uity consortium

– AlpIn%est Partners

– The >lac'stone ?roup

– The Carlyle ?roup

– @ellman 1riedman

– Bohl(erg, Bra%is, 5o(erts

– Thomas @) <ee Partners



"e are trans&orming thiscompany into an e%en

more e+citing, e+hilarating

place to #or' (y &inding

more e&&ecti%e, more

e&&icient #ays to integrate

our in&ormation and

enhance our insight

to help clients succeed)D

a%id Calhoun

Chairman and C=O



Nielsen$s ?lo(al Clients Include



reating lear onnections

)or lients



-edia

• Television audience measurement in&ormation &or (roadcast and

ca(le net#or's, ca(le system and satellite ser%ice pro%iders, programproducers and distri(utors, and ad%ertisers and their agencies

• National, <ocal, and @ispanic audience data

– People -eters, et -eters, iaries, AEP -eter, Time*shi&ting

• Nielsen *nytime *ny+here Media Measurement *%-M% F5ecogni3ing the trans&ormation o& consumers %ie#ing ha(its o&tele%ision, A2E-2 pro%ides integrated, all*electronic ratings &ortele%ision programming regardless o& the plat&orm on #hich it is%ie#ed F online, mo(ile, out*o&*home, etc

• Nielsen Monitor/lus F 7)) ad%ertising intelligence data

• ?lo(ally, Nielsen o&&ers tele%ision and radio audience measurement,print readership, ad%ertising in&ormation ser%ices and customi3edresearch ser%ices



Consumer

Consumer pac'aged goods manu&acturing and retail sales

measurement #orld#ide• Nielsen *nalytic onsulting F analy3es consumer purchasing

(eha%ior in terms o& pricing, promotion, mar'eting mi+, categoryplacement, and in*mar'et auditing and testing

• Nielsen *22 F analytics and &orecasting into ne# consumer

products (e&ore they are (rought to mar'et)• Nielsen omescan 5 2pectra F consumer and shopper insights

through panel research, segmentation and targeting

• Nielsen ustomized 6esearch F 6ualitati%e and 6uantitati%emeasures o& consumers$ attitudes and purchasing (eha%ior, customer

satis&action, (rand a#areness and ad%ertising e&&ecti%eness• Nielsen 2pectra F trac'ing o& product sales to consumers, (ased on

in&ormation gathered at the retail point*o&*sale



Nielsen >usiness -edia

• Nielsen >usiness -edia pro%ides (usiness*to*(usiness products

and ser%ices in print, online and in person– er%es se%en maor mar'et groups and G0 industries spanning

entertainment, media and mar'eting, retail, tra%el and per&ormance,

design, and li&e sciences

– H2 pu(lications, more than G! trade sho#s and con&erences,

and 8! digital products and ser%ices– Pu(lications include Adweek , The Hollywood Reporter , Billboard , Radio

& Records, Progressive Grocer and Meeting News

• Nielsen >usiness -edia also has a strong glo(al presence through

e+tensions o& its (rands, licensing agreements, partnerships and

oint %entures



Nielsen Online

• The merger o& Net5atings and >u33-etrics to create a &ully

integrated suite o& ser%ices– Nielsen Net6atings F the industry$s glo(al standard &or Internet

measurement and analysis– Nielsen uzzMetrics F measures and analy3es online consumer

generated media to help clients understand its impact on products, issues,

reputation and image



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Our trategic 1ocus

•

"ider and more detailed overage o& the mar'etplace• Continued 7pansion in de%eloping mar'ets

• Continued technology ser%ice 8nnovation

• 8ntegration o& solutions &or greater operational e&&iciency and client

satis&action



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TheThe_Nielsen_Company_Overview_Presentation Nielsen Company Overview Presentation 2

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