TheTarget Participants Hip, Trendy & Creative Youngster Student of Graphic Arts School or College...
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Transcript of TheTarget Participants Hip, Trendy & Creative Youngster Student of Graphic Arts School or College...
TheTarget Participants
• Hip , Trendy & Creative Youngster• Student of Graphic Arts School or College
• Design Agency• Advertising People
• Invitation : Community based
Map of Event 2009
OctSept Nov DecAug
Concept & Working
Agreement
Preparation
Media ExposureTeaser & promo
Annoucement@ Soft Opening
09.09.09
Road Show to Mascot Competition
Jkt (4 campus) :Untar, Trisakti,UPH & Binus
Media Exposure
Jurying
Media Exposure
Exhibition & Winner
Annoucement
1st week of Dec’09
Phase I Phase II
Announcement Competition in media, Start : Sept09• Print Media (display ad & Advertorial) 4 media : Concept, Babyboss, Area & Juice
• Web (banner/ promo event) - centralparkjakarta.com
- conceptmagz.com
- digitalstudio.co.id
• Poster distribution: selected campus• Flyers distribution: selected campus
Teaser & Promo
Socialization in 4 selected campus. Period : (Early) October’09
Location : Trisakti, Untar , UPH & Binus
Speaker : Djoko Hartanto,
Andi S Boediman,
Tim CP
SOCIALIZATION
Target Participants
UNIVERSITY DESIGN`S STUDENT TARGET AUDIENCE
TRISAKTI 828 300
TARUMANEGARA 803 300
BINA NUSANTARA 705 300
UNIV. PELITA HARAPAN 777 300
TOTAL STUDENT 3113 1200
Entry & Submission
Entry & Submission
Entry & Submission
Mascot Design
Road Show Audience:8.000 students
Mascot Design
Mascot Design
The Objective of extraordinary Mascot Design
• To create a fever and teaser for Modern Urban Youngster about Central Park• To strengthen CP brand awareness & brand equity as a hype, trend concious, happenings & creative melting pot• To create CP’s brand more appealing & loveable
Mascot Design
Mascot Design
Mascot Design
Jurying process
500 entries(estimated)
•Concept & idea (40%)
•Art direction (30%)• Implementation
(30%)
500 entries(estimated)
•Concept & idea (40%)
•Art direction (30%)• Implementation
(30%)
9 finalist
Proposed Jury :Very Y.SetiadyCP ConsultantDjoko HartantoAndi Boediman
Dendy UNKL 347Bre Redana (kompas)
9 finalist
Proposed Jury :Very Y.SetiadyCP ConsultantDjoko HartantoAndi Boediman
Dendy UNKL 347Bre Redana (kompas)
WINNERWINNER
• Artwork Submission (deadline : November 22nd, 2009• Judging (November, 23rd -25th 2009) : > To select from 500 entry become 9 finalist (including 1-3 winner)
> Jury (5 persons) :
* Very Y. Setiady
* CP Consultant
* Djoko Hartanto dan Andi Boediman
* Dendy UNKL 347
* Bre Redana (Kompas)
Judging Mascot
Prize
1st
WINNER1st
WINNER
3rd
WINNER3rd
WINNER
2nd
WINNER2nd
WINNER
Prizes (sponsorship)
6 Finalist
Drawing an estimated 23,000 visitors during 7 days exhibition
Place : Laguna Atrium Central ParkDate : December 2009 (tbc)Period : 7 days
Mascot Exhibition
• Community gathering @ Central Park (urban art, Toys – TOC, Komik – Chris Lee, Vector junkie , illustrator)
• Talkshow• Exhibition Mascot Winner & Winner Annoucement• Grand Opening Central Park
Exhibition Activity
PRESS CONFERENCE (by CP)Place : Laguna Atrium Central ParkDate : December 2009
Exhibition Activity @Laguna
Apprx: 23.000 visitors
Exhibition Activity @Corridor
Apprx: 23.000 visitors Photo Exhibition
Exhibition Activity @Laguna
Talkshow
Decoration
Merchandising