THESIS THE EFFECT OF COUNTRY OF ORIGIN, BRAND IMAGE, …

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THESIS Written to fulfill one of the academic requirements to achieve a Sarjana Manajemen Strata Satu By: LIVIA AMELIA (00000020336) MATHILDA CHANDRA (00000020298) SABRINA ANGGRAINI (00000024864) STUDY PROGRAM OF MANAGEMENT FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS PELITA HARAPAN TANGERANG 2019 THE EFFECT OF COUNTRY OF ORIGIN, BRAND IMAGE, AND PRODUCT QUALITY ON PURCHASE DECISION OF MAYBELLINE PRODUCTS: A STUDY ON UNIVERSITY STUDENTS IN TANGERANG

Transcript of THESIS THE EFFECT OF COUNTRY OF ORIGIN, BRAND IMAGE, …

Page 1: THESIS THE EFFECT OF COUNTRY OF ORIGIN, BRAND IMAGE, …

THESIS

Written to fulfill one of the academic requirements to achieve a Sarjana Manajemen Strata Satu

By:

LIVIA AMELIA (00000020336)

MATHILDA CHANDRA (00000020298)

SABRINA ANGGRAINI (00000024864)

STUDY PROGRAM OF MANAGEMENT FACULTY OF ECONOMICS AND BUSINESS

UNIVERSITAS PELITA HARAPAN TANGERANG

2019

THE EFFECT OF COUNTRY OF ORIGIN, BRAND IMAGE, AND PRODUCT

QUALITY ON PURCHASE DECISION OF MAYBELLINE

PRODUCTS: A STUDY ON UNIVERSITY

STUDENTS IN TANGERANG

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