Our dependence on technology to share and cooperate is radically changing the traditional framework of how

we develop and promote creative solutions.

We have been conditioned to overvalue the the most highly visible and assertive people’s ideas, and are thus

marginalizing the autonomous thinkers whose resistance to peers and reward-based systems provide more

divergent and innovative design outcomes.

During this unique moment of glory for the extroverted thinkers, or the go-getters, we must create a platform to

reassert the value of the independent designer.

Friday, March 9, 2012

1. what is an introvert?2. why is an introvert a better designer?

3. why is that valuable now?

Friday, March 9, 2012

•INTROVERT • “reflective, cerebral, bookish, unassuming, sensitive,

thoughtful, serious, contemplative, subtle, introspective, inner-directed, gentle, calm, modest, solitude-seeking, shy, risk-averse, thin-skinned.”

• EXTROVERT

• “ebullient, expansive, sociable, gregarious, excitable, dominant, assertive, active, risk-taking, thick-skinned, outer-directed, lighthearted, bold, and comfortable in the spotlight.”

different from shy - shy is fear from social judgement

crave large amounts of stimulation

most capable in their own environment

how we respond to stimulation

Friday, March 9, 2012

Introverts = Better designers

delayed gratification,not affected by peer pressure, not people pleasers

take in environment more thorougly (physical and emotional)more apatheticmore careful

sensitivework more accurately

Friday, March 9, 2012

“Universal Everything was formed in 2004 as an ever-growing collective of designers, programmers, musicians and artists.” Matt Pyke has a creative network of more than 26 people from around the world, from New York over Berlin to a small city in Russia. But the crazy thing is that Matt Pyke runs the whole studio from his little garden shed in the backyard of his house in Sheffield. In his shed is a bookshelf, a desk and his computer. During his talk he said, that he enjoys walking the five minutes from his house to the shed every morning.

Matt Pyke

Friday, March 9, 2012

• http://www.youtube.com/watch?v=AaEkUASxnhY&feature=player_embedded

“Matt operates out of his garden shed in Sheffield yet manages to snare clients such as Nokia, Adidas and London’s 2012 Olympics. This is due to his ever expanding network of modular team of designers, programmers, animators and musicians. This allows Matt to offer a large array of solutions for his clients. This allows him to think freely as a designer, allowing him a limited amount of boundaries. Limited boundaries in terms of creativity certainly and also in attracting clients, allowing him to morph to fit their needs, whatever sector they operate in. In addition the client is amazed a startling amount of possibility and scope for their brand.”

Friday, March 9, 2012

The most spectacularly creative people in many

fields are often introverted, according to

studies by the psychologists Mihaly

Csikszentmihalyi and Gregory Feist. They’re

extroverted enough to exchange and advance

ideas, but see themselves as independent and

individualistic. They’re not joiners by nature.

Friday, March 9, 2012