Revised Thesis StatementVisual media is a communicative medium that relies on an investigative methodology to achieve solutions that trans-mit cultural information. This practice is often pursued with a commodified end result in mind.

Revised Thesis StatementHowever, visual media is an important component of social discourse that relies on the objective exploration of its practitioners in order to retain an authentic voice.

Revised Thesis StatementFor this reason, new paradigms for visual investiga-tion that treat art and design practice as a social science should be pursued in order to maintain a healthy society.

I. History of Visual Media

A) Cave paintings B) Early books C) Traditional Art 1) The church as patron 2) Enter Secular Patronage D) Commercial Art E) Contemporary Art F) Contemporary Design

Research Outline

Research OutlineII. Importance of History

A) Psychological Answer: society as entity

1) Repression versus acceptance –Nathanial Branden 2) Collective Consciousness –Jung B) Pragmatic Answer 1) Building on Knowledge— no reinventing the wheel

Research OutlineIII. Modern Psychological Impact: Visceral Connections (sensory perception, memory) A) Marshal McLuhan B) Communication as Culture

Research OutlineIV. Commodity and Production A) Current Economic Models 1) Art a) Recent entry of the “branded” artist b) Art collecting as investment strategy 2) Design B) How They Relate C) Critics: Design Model

Research OutlineVI. New Paradigms: Case Studies A) Collaboration: Community Advocacy B) Educational: Multidisciplinary

VII. New New Paradigm: Social Scientific Visual Investigations

A) Art Methodology B) Design Methodology

Solution ?

VIII. Solution?: Interdisciplinary Social Scientific Methodology