Thesis Marcus Carlsson
26
arcus Karlsson IED 2009 M T hesis Presentation PRIVALIA
-
Upload
marcus-carlsson -
Category
Lifestyle
-
view
656 -
download
0
description
Faced with an online environment that has been going through some cultural changes during the last couple of years, I wanted to adapt Privalia’s profile to a young and internet savvy consumer. Privalia rely heavily on direct marketing and had a very limited interaction with their consumers. My goal was to create an augmented member, and potential member, interaction. Increase the brand awareness and also provide Privalia with a new avenue for consumer insights.
Transcript of Thesis Marcus Carlsson
arcus KarlssonI E D 2 0 0 9M T
hesis PresentationP R I VA L I A
"Society is a body, the brand is its personality,
and social media is its voice", Charlie Schick, Nokia Conversations.
The Situation.
Changes in media consumption
E - Mail Social Medias
A way to make friends!
Why,How,When will Privalia adapt?
3 Steps.
Why,How,When will Privalia adapt?
Consumer Engagement
Members.
3 Steps.
Step 1.Privalia.com
Members
PotentialMembers
The Blog
Privalia’s new “Home”
The Benefits.
Attractive Front Page
PersonalityMore traffic, SEO
“Home” in social media
Step 2.Privalia.com
Members
Forum
The “Friends” Area
Benefits
Intelligence Added Value
Privalia “World” Brand Ambassadors
Step 3.
“It’s hard to shake hands while you’re reaching for someone’s wallet” - Social Media Specialist -
USER
Step 3.
USER
Social Networking
Expand the “Privalia World”
Maximize the visibility online
Community feeling
Traffic to the blog - “Home”
How?Maximize the visibility online
The Privalia Shop
The Blog
The Forum
The Privalia World
Improve the compatibility
Bring them to Privalia.com
- “Home”
Socialize with “them”
where they socialize
How?
Use what common interest
they have
Offer them a chance to win
great prices
Provoke viral spreading of the
message 4 Competitions...
4 Competitions...
Friends Never Let Friends Pay Full Price!
4 Competitions...
Be Creative, Save Money!
4 Competitions...
Fun For Free!
4 Competitions...
The Talent Search!
Friends never let friends pay full price!!
Stimulate the creativity and the interchange of ideas...
Save money! - On every day activities, shopping, partying, eating out, entertainment... Etc.
1. Find out about the competition
2. Learn more about it at the Privalia site, and
sign up to Privalia
3. Record your contribution as a short video
( 2 - 3 minutes)
4. Promote it to your friends in any way you want.
5. Visit the forum on the Privalia site and get
feedback
6. Vote and tell everyone you know to do so also
7. Win a price to the value of 100 - 200 Euros
A Snapshot...
Benefits
Brand Awareness
+ Members
User Engagement
Two - Way Communication
Thank You!
