There’s No Place Like Home

Shop Local

Concept:• Participating retailers provide donation (e.g. $5), to a local charity for every

(e.g. $25) gift card purchased. • Zip Code Targeted Emails will be sent to audience members who live near

participating retailers.• Promote participating retailers on a Shop Local page on your website, where

your audience can enter to win a gift certificate from the retailer.• Send bounce-back emails to entrants with promotional information about the

business, address, hours and their donation offer. If gift cards can be purchased online, include a link to the business website.

• Provide Shop Local signage to participating businesses to post in their location indicating they are a Shop Local participant.

Shop Local

There’s No Place Like Home

Execute:• Anytime

Sell To:• Unlimited Sponsors

Potential Clients:• Local retailers• Specific local shopping areas/destinations

Builds Database:• Drives people to your website to register for your database, opt-in to emails

Unifies Data:• Aggregates zip code data to allow for targeting on behalf of local businesses.• Encourage recipient charities to post the link on their social media sites, emails and other

promotional channels to drive participation in the campaign (and into your database).

Shop Local

There’s No Place Like Home

Campaign: Drive traffic into your business by offering a charitable designation for every $X in gift cards purchased, as part of this overall campaign.

Emails: Local alerts will be sent via email to audience members within a 5 mile radius of your location, encouraging them to Shop Local at your business. You will be featured in emails to our entire database as a participant in the Shop Local promotion. Entrants to the contest giveaway will also receive a bounce-back email with your store information/location/hours, etc.

Web: Your business will be featured as a participating retailer on our dedicated Shop Local web page including your location/contact information and a link to enter to win a gift certificate from your business.

Social: Contest participants will be encouraged to Share the contest in their own Facebook feed after submitting entry to the contest.

In-Store: You will receive Shop Local signage to spotlight your participation in your location during the promotion.

Shop Local

Client Receives• Your logo, location, contact information and contest link featured on Shop Local page on

our website as a participating retailer.• Featured in promotional emails with your logo, location and link to your website.• Your logo, business information, web link featured in one Zip Code targeted email sent to

audience members who live within a “x” mile radius of your business.• Qualified leads who enter your contest and receive bounce-back emails encouraging them

to visit your business. • Promotional materials for the Shop Local campaign provided to place in your location.

Client Provides• Donation to specified charity for every $X gift card purchased• One $X gift card to be used for giveaway on our website• Dedicated space to highlight promotional material at your location• Special offer/coupon to be included in targeted emails for your business• Promotion of the campaign on your website/social media sites/emails

Shop Local – Sales Sheet

Promotional Value: $ ______Your Investment: $ _______