Therefore AIMS ( Ad Inventory Management System )
-
Upload
therefore-consultancy-and-services-pvt-ltd -
Category
Marketing
-
view
1.714 -
download
2
Transcript of Therefore AIMS ( Ad Inventory Management System )
AIMS HyperLocal Marketing PlatformChennai Central
Branding Options
AIMS – HyperLocal Marketing
Therefore AIMS is an innovative HyperLocal Marketing platform for reaching the target audience at the same time keeping an eye on the last mile information about the person who have seen the advertisement
Name, Age, Gender, Phone Number, email, Destination
Web Pages Browsed, TV Channels viewed, Books Read, Coupons Redeemed
Time Spent, Advertisement Seen / Clicked and Responded
This information is used to retarget the customer in real time through our Marketing Automation system
Automated SMS, email, Voice Broadcast or Call Connect
All these Details are logged in the system and reported via Mobile App and Web Dashboards
The entire complex has 15 platforms to handle long-distance trains with 3 platforms exclusively for suburban trains
Chennai Central Railway Station has daily 200+ trains with 3,50,000+ Commuters moving to different locations in India
The 13-storied annexed building, the Moore Market Complex Building, has 3 platforms and handles north- and westbound suburban trains
More than 20% trains getting delayed every day
In 2012-2013 Chennai railway station was the top revenue-generating station of the Southern Railway
Chennai Railway Station – Facts & Figures
Schematic
Entertainment
Internet
Information
Coupons
Advertisers to see relevent information visualized on
Live Dashboards
1. Commuters enter Wi-Fi Zone get access to Wi-Fi
2. Wi-Fi Assistance will be around to help or assist
3. Users get connected to the System
1. User connects using Laptop, Tabloid, Smartphone1. Entertainment 30+ Local Channels2. Internet High Speed Internet browsing3. Coupons Instant Discounts & Coupons4. Information Travel related info
1. User Logs in into the system by entering general information
2. They receive OTP1. This used for access
Internet 3. They get access to
1. 30+ Local and other TV Channels
2. 30 Min of Free WiFi Usage3. Discounts and Coupon 4. Important Information
Advantage Of AIMS
100% one-on-one audience engagement with media
Targeted brand promotions with customized branding options, to benefit Local and National advertisers
Marketing automation system via SMS & E-mails improving brand recall & optimizing ROI
Captures last mile information of your prospect engage with your brand
Our live dashboards in visualized format keeps you inform about the activities
Periodic reports helps you take inform decision
AIMS – Value Calculus
ThereforeAIMSCustomer
Engagement
LiveDashboards
MarketingAutomation
OptimizedROI
CustomizedBranding
Improve customer experience with timely engagement
Live Dashboard help stakeholders stay informed of interactions happening with the brand
Automate marketing processes by sending response SMS and Emails to gain maximum brand recall
Customize your branding communication and creatives in real time
Branding Options @ AIMS
Main Login Page
1 Main Banner Ad
2 Register Button
Login Confirmation
3 Registration Confirmation
Main Login / Push Ad’s
4 Video Ad
Branding Options @ AIMSHome Page
5 Top Banner Ad
6 Bottom Banner Ad
Sub Pages
7 Top Banner Ad
8 Bottom Banner Ad
Internet Page
Branding Options @ AIMS
9 Bottom Banner Ad
10 Top Banner Ad
11 Box Ad
12 Internet Page Login Ad
Live Dashboard
Live Dashboards give advertiser visualized information about the ad consumption pattern
Ad Space Descriptions
1 Main Banner Ad - Maximum 5 advertisers refresh rate of 1 minute
2 Register Button – SMS, as well as Emailer will be sent on button click
3 Registration Confirmation : Logo branding
4 Video Ad: 10 Sec video as or 10 Sec static image display
Ad Space Descriptions
5
11 Main Page Login Ad : Maximum 5 advertisers refresh rate of 1 minute
12 Internet Page Login Ad : Maximum 5 advertisers refresh rate of 1 minute
7 10 Top Banner Ads: Maximum 5 advertisers refresh rate of 1 minute
6 8 9 Bottom Banner Ads: Maximum 5 advertisers refresh rate of 1 minute
Banner Size
Snapshot
Morning
80,653
Night
91,621
Afternoon
83,336
Evening
86,966
Total Logins Till 5th June: 4,03,003
8am to 11.59am-Morning | 12pm to 3.59pm-Afternoon | 4pm to 7.59pm-Evening | 8pm to 7.59am-Night
77%
23%Over Night
45,825
Period: 22nd Mar to 5th June Source: Therefore AIMS
Thank You