There is a clear mismatch between consumers preferences and advertisers’ media mix
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There is a clear mismatch between consumers preferences and advertisers’ media mix 0 ,8 33 ,8 82 ,4 7 ,7 2 ,4 2 ,4 6 ,2 2 ,6 5 ,7 3 ,1 31 ,4 M ed ia M ix M ailP referen ce Addressed DM TV Internet Press Outdoor Email Unaddressed DM Radio Source: DM Pige 2010; Media Preference study 2010 Radio FMCG sector
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There is a clear mismatch between consumers preferences and advertisers’ media mix. FMCG sector. Radio. Outdoor. Unaddressed DM. Press. Internet. Email. Radio. TV. Addressed DM. Source: DM Pige 2010; Media Preference study 2010. - PowerPoint PPT Presentation
Transcript of There is a clear mismatch between consumers preferences and advertisers’ media mix
There is a clear mismatch between consumers preferences and advertisers’ media mix
0,8
33,8
82,47,7
2,4
2,4
6,2
2,6
5,7
3,1
31,4
Media Mix Mail Preference
Addressed DM
TV
InternetPressOutdoor
Unaddressed DM
Radio
Source: DM Pige 2010; Media Preference study 2010
Radio
FMCG sector
