Theprontomarketingwayaugust2010 100818190850-phpapp01

August 15, 2010 © Pronto Marketing 2010

Introducing the Pronto Way

The service designed from the ground up with you in mind.

“I've never really put much store in the website in the past.

It was there as more of a virtual card, nothing more. You

already proved me wrong and I haven't even progressed

with the newsletter and other content yet. This past week

I've had two website driven enquiries. The first I've met

and am sending contracts to. They've said they will sign.

The second I meet tomorrow.

If both of these go through then the extra revenue

generated will likely pay for your services for the first year.

And presumably this is just the start.

If I was wearing a hat I'd eat it I think I'd be reaching for

the salt and pepper.”

Stuart Sanders

Managing Director

Business Information Technology Solutions


Meet Pronto Back when I was responsible for Windows SBS at Microsoft I

thought a lot about the challenges our smaller partners had

with marketing. When, after 12+ years, I left Microsoft I

founded Pronto Marketing with the sole focus to help small

and mid-sized IT service providers get their marketing in

gear.

For these I know your To Do list is long, clients come first

while updating your website or putting together a newsletter

is always something you’ll do “next week”. What Pronto

provides is a service to proactively take care of this and

more. You might think of us as Managed Services for

Marketing. You outsource to us and we do the execution.

We are on a journey to create a unique business, that in this

industry hasn’t existed before. What Seth Godin calls a

“Purple Cow”. Something truly remarkable. Each and every

day we listen to our clients, peers, colleagues and mentors

and set out to deliver a one-of-a-kind experience for our

clients.

Derek Brown


Why our service matters and why you need it more than ever…

Website & Content


Small Businesses increasingly use search to

find professional services; your Website is key

to moving past consideration.

The majority of searchers narrow their consideration sets of

possible businesses sharply based on their experience with

the search result websites.

• When people seek out services companies with whom they have

had no prior interaction, a positive online recommendation or a

negative review can a crucial deciding factor for a potential client.

• 44% of online adults have searched online for information about

someone whose services or advice they seek in a professional

capacity, like a doctor, lawyer or plumber.”

• Most respondents considered 1-5 companies in their research

• However 51% only contact one company based on their research

experience.

“Online reputation matters: 44% of online

adults have searched for information

about someone whose services or advice

they seek in a professional capacity.”

http://pewinternet.org/Reports/2010/Reputation-Management/Part-3/Searching-for-others.aspx?r=1 TMP Directional Marketing & comScore Local Search Study, Q1 2007


Engaging professional services firms

© The Economist Intelligence Unit Limited 2008

The web – site, newsletters, content,

is key in shaping opinions

• Of businesses looking for professional services, 41%

indicated the company website as likely to influence

their opinion – second only after personal contact

with a firm.

• 21% indicated that finding a company in search

results influenced their opinion.

• 39% indicated white papers and case studies and

13% indicated online webinars as important.

• E-mail and Newsletters are the preferred method for

ongoing communication.

• Overall, online and digital content is the preferred

media for communication

Online was key both as a driver of opinion and as

a delivery method for the broadest range of

content sources.


In a nutshell, it’s vital to your business. However,

chances are you have neither the time, resources, or

inclination to create, manage and maintain an effective

online presence – much less a marketing machine.


How we help companies just like yours

By providing the time, expertise and execution you’re lacking.


When we set to work with Sam at Intech we didn’t talk

about page limits – we talked about Sam’s idea for

“Problems we Fix”.

For the banners we had over five rounds to get the

right casual Hawaii feel to the photos.

http://www.intech-hawaii.com/

“Derek has a deep understanding of managed

service providers and the challenges they face in

marketing their services. Derek is able to

produce excellent results for us with our

website, whitepapers, newsletter and SEO

because of his knowledge of our industry. One

of the things I admire about Derek is his ability

to develop a systematic process for everything

his company does, this ensures consistency and

reliability in their service delivery. I'm usually

waiting for my vendors to catch up with me, so

it's rare to find a partner like Derek and Pronto

who turns things around so fast that they are

usually waiting for me!”

Sam Gridley

President

Integrated Technologies





For Curt at CCR we have two websites,

his main corporate site as well as a mini-

site focused on the healthcare vertical.

Ranked #1 in Google search results for

“EMR Michigan”.

http://ccr1.com

http://www.emrmichigan.com

“Pronto Marketing has made the process of

having a professional actively maintained

website simple and affordable.”

Curtis R. Hicks, II

President and CEO

Center for Computer Resources

http://ccr1.com/

http://ccr1.com/

http://www.emrmichigan.com/

http://www.emrmichigan.com/


“Derek's group Pronto Marketing has really done

a fantastic job with our website development.

Derek took a complicated process of building a

site and made it an easy to work with system,

building for us a site to our design

specifications. More importantly, he has taken

ongoing responsibility for content updates,

keeping the site fresh and new. He's engaging,

personable, and knowledgeable, and leads a

highly engaged team. I highly recommend his

work.”

Dave Sobel

CEO

Evolve Technologies

Dave had a very specific brand image we worked with.

We migrated his existing blog content and dozens of

pages of press releases, news articles, videos and more.

Ranked #1 in Google search results for “Washington DC

computer network support”

http://www.evolvetech.com

http://www.evolvetech.com/

http://www.evolvetech.com/


“EGiS Technologies is now getting qualified sales

leads from our web site which Derek and the

Pronto team created and now manage for us!”

July 25, 2010

Top qualities: Great Results, Expert, Good Value”

Monte Monteleagre

President

Egis Technologies

We’ve worked hard with Monte and his team to build

unique banners based on his support cars – giving a

personal brand touch to the site and his service.

Ranked #1 in Google search results for “business IT

support Omaha”.

http://www.egistech.com

http://www.egistech.com/




“Derek and his team were hired by me to refresh

Evolve IT's online presence and marketing

strategies. His marketing expertise was evident

from the outset given the fact I was compelled

to find out more after receiving an EDM piece

from him. Derek is committed to working with

his customers in partnership rather than simply

being a supplier of services. He encourages

feedback and is not satisfied until his customer

is. Derek operates in a niche market, offering a

unique service which adds great value to our

company and no doubt to any company like

ours.”

Clayton Moulynox

Business Development Manager

Evolve IT

It took a few months working closely with Clayton at

Evolve IT to get the site he wanted. In the middle he

got busy collecting their SBSC Partner of the Year

award in the US. Meanwhile we ran with his “Set You

Free” idea.

http://www.evolveit.com.au

http://www.evolveit.com.au/


“We’re very excited about this new development.

Having a website of our own is a big milestone,

and we hope that this new site will help our

company grow.

We’ve made the website for both existing clients

and for people and groups who are interested to

know more about what we do here at InSwift,”

Ryan Foster

President

InSwift

To announce the new site we developed

a press release and placed it on ten

distribution websites. A $99 add-on

service available to all Pronto clients.

http://www.inswift.com

http://www.inswift.com/

http://www.inswift.com/


And there’s more

Online isn’t a website, it’s a system we manage for you.


Monthly Newsletter

Included with Pronto’s Service

• Mailing list management

• Monthly newsletter production

• Content development and customization with news

and offers for each participating client

• Email service provider account costs included

• Differentiated content so that clients in similar

locations have different content and mailing

schedules.

November 24, 2009 ©Pronto Marketing 2009 – Pronto Confidential

Smart Strategy + Tactical Execution

We take the time to understand your market and get a strategy to

win. For instance a common mistake is to only optimize for the a

major city where the search marketing is very competitive.

In the case of Bits we made sure we knew where his customers and

prospects really are. While winning for Hong Kong may be a long-

term goal in the meantime he’s top ranked for all key business

areas in Hong Kong – and getting business as a result.

“I've never really put much store in the website in

the past. It was there as more of a virtual card,

nothing more. You already proved me wrong and I

haven't even progressed with the newsletter and

other content yet.

This past week I've had two website driven

enquiries. The first I've met and am sending

contracts to. They've said they will sign. The

second I meet tomorrow.

If both of these go through then the extra revenue

generated will likely pay for your services for the

first year. And presumably this is just the start.

If I was wearing a hat I'd eat it I think I'd be

reaching for the salt and pepper.”

Stuart Sanders

Managing Director

Business Information Technology Solutions

We win with Local SEO

Data from https://raven-seo-tools.com tracking service

https://raven-seo-tools.com/







Pronto SEO Kicks-In

Methodical Process = Results

For every new client as soon as they sign-up we get a

snap-shot of their SEO and SERPs (Search Engine Results

Pages).

In the case of Intelligent Technical Solutions they were

not Google ranked for most terms. Their website went

live June 11 and quickly climbed in the SERPs.

We use the Woorank benchmark report

which provides an analysis of over 20

factors in SEO. It is very rare for an IT

services site to rate over-50. Most Pronto

sites get into the mid-to high 40’s. Most

come to us with an existing site in the 20-

30’s range.

Live


Campaign Landing Pages

Landing Pages when you need them

The best page on your website for someone to land isn’t

always the home page. When you have an event,

promotion or other marketing activity we help you get an

effective page for conversion.

• Full goal tracking analytics with targeted URLs

• On page lead capture


Search Marketing Lead Generation

Is there a better time to capture a lead than when that

person is in the process of searching for someone like

you? As more and more of your prospects use search to

look for IT services don’t you want to be there to find?

• Fully managed campaigns – end-to-end

• Ad copy, bidding, analytics, landing pages -

everything

“Thought I’d shoot you a quick email

about the AdWords campaign.

It’s working very well, and we’ve already

closed two new accounts, and another 2

in the works. I don’t think it’s even been

active for a month yet!

Thanks for doing a great job, and you’re

whole team over there is just stellar! It’s

been a joy working with you guys, and

I’m a very happy customer.”

Andrew Lawrence

President

Transparent Solutions

Pay-per-Click Campaigns


Web, SEO and Email Analytics

Set-up and Managed for you

Google Analytics set up for every site with Goal

and Conversion Tracking

Detailed Email Newsletter analytics

SEOmoz Pro Tools and Raven for SEO analysis

Detailed Web Stats


Results are not an accident

when you have a service

versus a tool.

Same market, same company, same keywords

– very different results.

This is not unusual that clients come to us

with website that don’t even rank in Google

because they have been set-up wrong.

At Pronto we work from the very beginning to

ensure your SEO is set up correctly and have

the tools to measure progress and improve

search engine rankings.

SEO Case Study: Pronto and Kutenda

Live

Rank No Rank

Live

Pronto Site Kutenda Site


Full service web and marketing

support - just an email away…

It doesn’t matter if your request is big or small, you

just send it in to the support desk and our team

takes care of it from beginning to end. And it’s all

included in your one low monthly subscription.

• Full tracking of all support requests

• Support and FAQ guides

• Communication & Discussion

• http://support.promarketing.com

Client Portal & Support Desk

http://support.promarketing.com/

http://support.promarketing.com/


Feeling Special?

We understand you have unique needs and requirements.


Integrated ConnectWise, soon Autotask

We have launched ConnectWise integration for

Pronto clients, with Autotask coming soon.

Today Pronto clients can have contact and

service ticket forms update their ConnectWise

system automatically.


Bringing the brand experience to Zendesk

Paul Koop, PK Consulting ask for some help with

customization to their Zendesk-based help desk.

We helped them get a well branded, seamless

experience for their clients.


Integrated logon to ConnectWise and NTR

Jamison West, JWCS, wanted the link to launch

their ConnectWise portal as well as connect up

their chat and message application. Done!


Interactive Collateral with Issuu

Steve Shaheen, Add-On Data, had a series of PDF

based brochures and other collateral they

wanted on their website in a form other than

downloads. We found a solution from Issuu for a

fully interactive brochure that let’s their users

flip through page, email, print and more.


Connecting: Microsoft, Twitter and RSS

Kelvin Kirby, Technology Associates

International, had a number of third party and

social networking widgets they needed

integrated on their hole page. We pulled the

pieces together and made it work for them.


Ecommerce and CRM with InfusionSoft

Craig Petronella, Petronella Computer

Consultants, wanted ecommerce and CRM

functions of InfusionSoft integrated with their

website and make smooth user transition to the

shopping cart – Pronto got the job done.


Live Customer Support with LiveZilla

Scott Tyson, Entelitech wanted link a link to

their ROI calculator which we did in a nicely

integrated page. And when they wanted the

LiveZilla help app – we said “sure”.


Live Customer Support with WhosOn

Trent Peters, Umbrella Medial Systems, wanted

users to be able to use the WhosOn live chat as

well as download their support application with

the click of a button. We set it up and got it

working.


LinkedIn, Twitter and Facebook

Chris Timm, TCG Computer Services, keeps his

Twitter, LinkedIn and Facebook pages up to date

with help from his website blog – automatically

feeding into his social networks.


Custom Flash and Live Chat with WebAlive

Kent Schumann, SlingStone IT, uses the

WebAlive web chat and we got that set-up and

ready to go. They also had a custom Flash

banner that rotates through several messages –

and we made it happen.


RSS Subscriptions and Blog Feeds

Dave Sobel, Evolve Technologies, is an active

blogger, supplementing the Pronto provide

weekly blogs. He teamed up with fellow blogger

Ben Pakonin to share his blog and right away we

set up that blog feed to come direct into Evolve

Technologies blog.


Embedded Video with YouTube

Michael Cocanower, itSynergy, has an EMR

focused mini-site that we embedded a YouTube

video on the home page banner.


Unique Client Assets – Photo Libraries

Jon Lawrence, Data Balance, had a unique set of

photo images they have licenses. We worked

with the brand colors and images to give his site

a one-of-a-kind design.

Chris Carter, Stealth Managed Services Ltd, had

recently moved into a architecturally interesting

and well designed space. With a set of professional

images we showcased his facility and team.

John Rauch, Axonus Technology Group, had a

fantastic set of professional photographs of

their team and facilities. We leveraged to bring

their unique image and personality to life.


What Clients Say about the Pronto Way

Our Focus is our Client

Visit our LinkedIn profile or website testimonials to

learn what Pronto Clients are saying about this

exceptional service and impact on their businesses.

http://www.linkedin.com/profile?viewProfile=&key=13292060&locale=en_US&trk=tab_pro

http://www.prontomarketing.com/about-us/customers-tell-our-story/


That’s the Pronto way

Delivered with dedication and a relentless focus to make it great for you.


What are you waiting for?

Email or schedule a call today.

[email protected]

tungle.me/derekbrown

mailto:[email protected]

http://tungle.me/derekbrown


About Pronto We focus 100% on helping MSPs and IT Service Providers get

their online marketing in gear. From concept to execution to

maintenance – we do it all for a low monthly subscription.

Founded by Derek Brown, a leader in IT services and digital

marketing, and backed by a talented team of marketing and

web professionals.

Derek’s 20+ years of technology marketing and sales

experience includes over 12 years at Microsoft during which

time he was in varied roles from Director of Windows SBS

Product Management, Director of Worldwide Marketing

Mobile Devices Division and BMO Director Microsoft

Thailand. In addition, Derek has extensive channel

experience at companies such as TechData and with a

number of technology start-ups. Derek has also been an

Adjunct Professor on Digital Marketing & Business Strategy

at American International College in Bangkok.

Based in Bangkok, Thailand with a team of fourteen and an

extended team of freelance editors and writers around the

world, we have a rich talent pool of designers, developers,

communications and marketing professionals provide world-

class talent while bringing “flat world” economics to our

small business clients.

Contact Us:

[email protected]

http://www.prontomarketing.com


“Pronto Marketing seems like my own marketing

department. The one-on-one attention I received while

setting up my site was outstanding. They went out of their

way to ensure that I was happy and the site was set up the

way I wanted it.

I expected a cookie-cutter approach but found it to be quite

the opposite…a very customized and personalized

solution. The value received for the monthly fee is an

exceptional bargain…a no-brainer.”

Tim Freeze

President & CEO

UniComData, Inc.

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