ResearchAdele Rolf

Terminology Circulation

circulation is how many copies of a print product that has been distributed. Hits

This means how many times of a certain webpage has been viewed. Box Office Figures

Box office figures means how much money a film has made at the cinema. Ratings

Ratings is how something has been rated. For example, 5 stars, 95% and 4/5. Sales this means how many products have been sold.

Primary Research Definitionprimary research is information that you have stared and gathered by yourself. AdvantagesYou know all the research you have stated is correct and you can also update if needed. DisadvantagesSetting up your own research can be very time consuming. You also have to gather you information and then present it. ExampleA good example of primary research is face to face interviews, this very useful because you can ask specific question.

Secondary Research DefinitionThe definition of secondary work is studying work that has already been researched. Advantages

The research had already been found so you just need to look through the work and pick out section you want to use.

DisadvantagesWith the research already been done for you it may not contain all the information you need.Another disadvantage would be that the information might not be easy find and might take longer than expected.ExampleYou can do secondary research using the internet or library.

Quantitative Research DefinitionQuantitative research is based on the science tradition of studying aspects of human reality with empirical proof. AdvantagesThe research results are relatively independent of the researcher so that you can modify it if need be. DisadvantageA disadvantage is that the researcher’s categories that are used might not reflect local constituencies understandings. ExampleYou can measure how many women there are in room using numbers. You can can also measure peoples action using specific actions.

Qualitative Research DefinitionQualitative Research is where you research in more depth. For example finding out opinions and the benefits. you would also need to present the research in full text and also reflect and expand their answer.

AdvantagesInterviews are not limited to particular questions and can be redirected or guided by researchers in real timeComplexities and subtleties about the subjects of the research or the topic covered is usually missed by many positivistic inquiries. DisadvantagesThe quantity of data makes interpretation and analysis very time consuming. Finding research can also be time consuming and difficult to present in visual ways. ExampleAn example for Qualitative Research is a review for a video game.

Audience Research DefinitionAny communication research that is conducted on specific audience segments to gather information about their attitudes, knowledge, interests, or behaviours with respect to prevention issues.

AdvantagesAn advantage is finding out who the audience is and finding out the needs of the audience DisadvantagesA disadvantage of audience research as that its quite time consuming. ExampleThere are many examples of audience research such as surveys, questionnaires, discussion groups and interviews.

Market Research DefinitionMarket research is any organized effort to gather information about target markets or customers. AdvantagesAn advantage would be it can identify and target best prospects-don't waste resources on low potential activities. Disadvantagessampling errors can have a big impact on results and lead to bad decisions. Example Target markets. This is because it helps you identify the market size, demand for product, customer characteristics and customer satisfaction.

Production Research DefinitionThe definition of product research would be a Component of market research whereby the characteristic of a good or service, that will satisfy a recognized need or want are identified. AdvantagesAn advantage would be that Product research helps to explain the features of the product. Another advantage would be It widens market for the product and also creates goodwill for the product and its manufacturer. DisadvantagesA disadvantage would be that it can be very time consuming. ExampleAn online library so that you can find out information about what books you want to buy/went out.

TerminologyObjective

Research that is not effected by feelings or personal opinions.Subjective

Research that had been influenced by feelings and opinions Valid

Deciding whether or not the research proposed will be able to answer the outcome.

Reliable Research that has accurate information and has consistent results.

Harvard Referencing1. Film James Wan(2015) Fast and furious 7.2. Book Chris Columbus (2001) Harry Potter and

the philosopher's stone3. Website Jimmy Wales and Larry Sanger (2001)

Wikipedia http://www.bing.com/search?q=who+made+wikipedia&qs=AS&pq=who+made+wik&sc=8-12&sp=1&cvid=76c5e3e9881b445584aa236d255910d2&FORM=QBRE&adlt=strict

4. Magazine Arthur Turnure(1910s) Vogue http://www.vogue.co.uk/